Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner. 

United States × Electronics × Sort by: Top Rated × Clear Filters
  • Led by Nike's Former Global Director of Paid Media

    Neon Growth manages over $1 billion in media across Meta, Google, TikTok, Reddit, Snapchat, and AppLovin for Fortune 500 and high-growth consumer brands. Media planning runs alongside creative production and measurement under one team, so budget decisions and creative testing inform each other...

    Top Services:

    • Media Buying
    • Digital Marketing
    • eCommerce
    • Social Media Marketing
    • PPC
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    10 Projects Listed

    Neon Growth Services

    • Media Buying
    • Digital Marketing
    • eCommerce
    • Social Media Marketing
    • PPC
    • Advertising
    • CRO
    • Creative Services
    • Email Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • FTD Flowers
    • Equinox
    • Soundboks
    • Blade
    • ProFlowers
    • Glitzy Girlz Boutique
    • Bucketlisters
    • Spinn
    • Crump & Co
    • Drip Hydration
    Data sourced from the agency's DesignRush profile

    Neon Growth Reviews & Testimonials

    • Tori  Gerbig
      Tori Gerbig Founder at Pink Lily
      5.0

      Retail Advertising Review from Tori Gerbig

      The team demonstrates a high level of skill and persistence in identifying problems and providing solutions. With their proven track record, you can confidently rely on their performance and take a backseat.

    • Jacqui  Sim
      Jacqui Sim HR Manager at Vivero
      5.0

      Marketing Strategy Review from Jacqui Sim

      A highly professional company that takes the time to comprehend the requirements of its clients and strives to guarantee that the finished output satisfies those requirements.

    • William R Marchand
      William R Marchand President at Webisoft
      5.0

      App Marketing Review from William R Marchand

      With Neongrowth we have exceeded their app download goals by 5x; our CPI rate is below the industry average as well. The team has impressed us with their ability to produce effective campaigns at a budget-friendly price. Also, the assigned campaign manager has been reliable.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • The Agency Run by The World's #1 and #3 PPC Experts

    AdVenture Media built SHERPAOS, a proprietary measurement platform pulling data from Google, Meta, Shopify, CRM, and call tracking into one dashboard. The system flags budget and bidding adjustments that account teams then act on...

    Top Services:

    • Digital Marketing
    • PPC
    • CRO
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Woodmere, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    36 Projects Listed

    AdVenture Media Group Services

    • Digital Marketing
    • PPC
    • CRO
    • Social Media Marketing
    • SEO
    • eCommerce
    • Video Marketing
    • Media Buying
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Asurion
    • Michael Aram
    • Adrianna Papell
    • Hanes
    • Hearst
    • AMC Networks
    • Forbes
    • American Eagle
    • Sennheiser
    • Wonderlic
    Data sourced from the agency's DesignRush profile

    AdVenture Media Group Reviews & Testimonials

    • Gary York
      Gary York Member at 2290 ASAP
      5.0

      PPC Review from Gary York

      These people are the best. They have increased our revenue and decreased our spend greatly. They have great instincts and knowledge and are very professional. Communication of ideas are high. 100% Recommend them.

    • Ruth Hearn
      Ruth Hearn eCommerce Director at Charles & Colvard
      5.0

      PPC Review from Ruth Hearn

      Great bunch to work with! Totally turned around our PPC and conversion rates. I recommend AdVenture Media Group to all of my friends in the E-Commerce business.

    • Diane Schmid
      Diane Schmid Director of Digital Marketing at Forbes
      5.0

      Advertising Review from Diane Schmid

      Ever since we started working with Adventure Media Group, our campaigns have seen a boost in performance. The team always comes to the table with new and fresh ideas for us to test that we otherwise wouldn't have thought of. The team's attention to detail and their constant communication with our team is greatly appreciated. I would highly recommend working with Adventure Media Group.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Marketing Made Personal

    Online Optimism reviews the actual leads a campaign generates, not just click volume, to confirm ads reach the right audience. Campaigns get rebuilt around budget efficiency and bottom-line goals, with strategy adjusted as Google's algorithm and ad costs shift...

    Top Services:

    • WordPress Website Design
    • Web Design
    • Web Development
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    23 Projects Listed

    Online Optimism Services

    • WordPress Website Design
    • Web Design
    • Web Development
    • Social Media Marketing
    • Digital Marketing
    • Digital Services
    • Design Services
    • Media Buying
    • SEO
    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • New Orleans Bioinnovation Center
    • St. Thomas Community Health Center
    • Truck Driver Institute
    • Mid City TMS
    • Cardinal Expo
    • Downtown Development District
    • Canal HR
    • TNOLA
    • Goodbee Plumbing
    Data sourced from the agency's DesignRush profile

    Online Optimism Reviews & Testimonials

    • Jennifer LaNasa
      Jennifer LaNasa President at LaNasa Realty
      5.0

      WordPress Review from Jennifer LaNasa

      LaNasa Realty Inc has been around for a long time in the New Orleans area. I reached out to Online Optimism to update my website and tell the story of my family history in the New Orleans area and how I have been involved in this history as a Real Estate Broker early on in my career. I needed a web site to show that LaNasa Realty does all aspects of Real Estate from Commercial Sales and Leasing to Residential Sales, and Rentals. Short term rentals have become very popular in New Orleans.

    • Candy Tai
      Candy Tai Digital Communications Strategist at Doctors for America
      5.0

      WordPress Review from Candy Tai

      Some of the results we've seen since our work with Online Optimism began is a higher level of engagement with our members. The communication with Online Optimism has been fantastic. They have been so responsive to our needs, to our questions, to understanding what it is we are trying to do and accomplish with our website. They've gone above and beyond communicating with us.

    • Marc Florman
      Marc Florman Principal at Florman Tannen
      5.0

      WordPress Review from Marc Florman

      We love our new website from Online Optimism! We have a brand we feel proud of and that represents us as a company, which gives us more confidence as we face out to potential clients and existing partners. Online Optimism’s design team was fast, responsive, and an absolute pleasure to work with.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • A Research-Based Creative Agency for Challenger Brands.

    Watson Creative is a research-driven branding and creative agency based on the West Coast. We specialize in brand strategy, design, marketing, and digital experiences that help businesses and nonprofits grow with purpose and impact...

    Top Services:

    • Branding
    • Design Services
    • Digital Services
    • Creative Services
    • Package Design
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    50 - 99
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    6 Projects Listed

    Watson Creative Services

    • Branding
    • Design Services
    • Digital Services
    • Creative Services
    • Package Design
    • Media Buying
    • Digital Marketing
    • Digital Strategy
    • Web Design
    • Print Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • OSU Athletics
    • Moccamaster
    • Volante
    • Domain Serene Winery
    • Oregon Ballet Theatre
    • Volcafe Way
    • Disney
    • Nike
    • NessCampbell
    • Fred Meyer
    Data sourced from the agency's DesignRush profile

    Watson Creative Reviews & Testimonials

    • Janet Sandra
      Janet Sandra Review from Google
      5.0

      Janet Sandra's Review Sourced from Google

      Over the last three years, I have collaborated on over eleven projects with Watson Creative team. They are a pleasure to deal with and consistently produce outcomes that go above and above! For your upcoming project, I heartily recommend them.

    • Holt Group Inc.
      Holt Group Inc. Review from Google
      5.0

      Holt Group Inc.'s Review Sourced from Google

      Watson has been a key strategic partner for us on the creative and brand side since the beginning. We've worked with various members across the team and every member of their staff brings excellence and authentic passion to what they do. They have consistently delivered an end product that excites our customers, adding special creative touches along the way so that the results really sing. The way they're able to translate our vision and mission into deliverables across each project has been a weight off our shoulders. Not every creative agency is able to understand the nuances of our industry and we've been so impressed with the time team Watson has taken to really get to know our industry in homebuilding. We've worked with Watson on deliverables such as high level creative direction, but also getting into the nitty gritty of developing content around our warranty program. This was a huge task and they matched us with exactly the right team members to bring it to life who truly cared about getting it right. They're great friends as much as they are our business partners. We highly recommend partnering with Watson Creative.

    • S Nash
      S Nash Review from Google
      5.0

      S Nash's Review Sourced from Google

      When we engaged Watson to help us rebrand, we knew it was going to be a challenging process. We had a long-standing reputation as a respected law firm in Portland, but we wanted our brand to reflect our unique culture and the innovative approach we bring to our clients. Watson's team was thorough and thoughtful throughout the entire process, from primary research interviews with our team to the final custom, hand-drawn identity system. The end result was a brand that not only represents who we are as a firm but also sets us apart from our competitors. We continue to receive compliments on our branding years later, and we credit Watson for helping us achieve that success.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • WHERE SCIENCE BECOMES STORY AND BRANDS SCALE

    Jadi is a strategic brand agency built for science-forward consumer brands health, wellness, beauty, nutrition, and technology. We translate product truth, ingredient science, and real innovation into stories that build belief and systems that scale it. Strategy. Story. Systems. Scale...

    Top Services:

    • Branding
    • Digital Strategy
    • Content Marketing
    • Video Production
    • Advertising
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000

    Jadi Communications, Inc. Services

    • Branding
    • Digital Strategy
    • Content Marketing
    • Video Production
    • Advertising
    • Social Media Marketing
    • Web Design
    • Creative Services
    • Design Services
    • Media Buying
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • National Geographic
    • Epson
    • Nissan
    • Pepperdine University
    • Natrol
    • iHerb
    • Costco
    • P&G
    Data sourced from the agency's DesignRush profile
  • We grow bold brands in LATAM through Timeless Content

    Positive Agency is where bold creativity meets the vibrant pulse of Latin America. We dont just follow trends we design them, tailoring every idea to resonate with the culture, rhythm, and diversity of our region. For us, creativity isnt a department, its our DNA...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Media Buying
    • Advertising
    • Show more
    Location
    Clearwater, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

    Positive Communications Services

    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Media Buying
    • Advertising
    • Creative Services
    • Video Production
    • Video Marketing
    • Email Marketing
    • Branding
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Volvo Trucks
    • Ford
    • Promperú
    • Merck
    • Sodimac Constructor
    • tgestiona
    • SUNAT
    • Pfizer
    • Colliers
    • Canon
    Data sourced from the agency's DesignRush profile
  • Entrepreneurial-Minded Marketing

    Geared is a nimble, fast-acting boutique marketing agency in Orange County, California that specifically caters to the "entrepreneurial spirit."...

    Top Services:

    • Creative Services
    • Branding
    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Irvine, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

    Geared Advertising Services

    • Creative Services
    • Branding
    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Web Development
    • Media Buying
    • Graphic Design
    • Video Production
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Dave's Hot Chicken
    • Blaze Pizza
    • Johnson Controls
    • Wingstop
    • Fatburger
    • Equipment Depot
    • Fleetwood Rvs
    • Alzheimers Orange County
    • Scratch Bakery Cafe
    Data sourced from the agency's DesignRush profile
  • #1 Video Production & Social Media Marketing Agency

    Creating content for your brand is hard work. We make the video creation process super simple bringing hyper-engaging, eyeball-hungry, premium video content that drives revenue to your doorstep. Turn on a waterfall of new customers for your business with the best branded video content on the planet...

    Top Services:

    • Video Production
    • Social Media Marketing
    • Video Marketing
    • Creative Services
    • Content Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed

    INDIRAP Services

    • Video Production
    • Social Media Marketing
    • Video Marketing
    • Creative Services
    • Content Marketing
    • Media Buying
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Hyatt
    • Gordon Food Services
    • Steelseries
    • American Dental Association
    • Sirius
    • Compass Real Estate
    • Motorola
    • Accenture
    • Salesforce
    • Berkshire Hathaway
    Data sourced from the agency's DesignRush profile

    INDIRAP Reviews & Testimonials

    • Tonia Barber
      Tonia Barber Review from Google
      5.0

      Tonia Barber's Review Sourced from Google

      Huge thank you to INDIWRAP for beautifully capturing our AKLA Chicago experience. Their team was thoughtful, creative, and wonderful with our students throughout the process. The culmination film they created was deeply moving and perfectly reflected the spirit, energy, and heart of the program. We are incredibly grateful for their talent and partnership.

    • Barbara Siargos
      Barbara Siargos Review from Google
      5.0

      Barbara Siargos's Review Sourced from Google

      Great experience working with Indirap for our video/photography for our business! Right from the start, they made us feel that they understood exactly what we needed and confident that they would seamlessly execute their plan. They were fun to work with throughout, asked for and accepted feedback during the editing process, and gave us the results we were hoping for. Highly recommend!

    • Hannah Gray
      Hannah Gray Review from Google
      5.0

      Hannah Gray's Review Sourced from Google

      We had a fantastic experience working with INDIRAP for event photography and video. Julian was incredibly professional and took the time to understand our shot list ahead of the event. On-site, his team captured everything we asked for and more. They were friendly, organized, and truly went above and beyond to make sure we got the content we needed. Highly recommend working with them!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Independent, Full-Service Creative & Media Agency

    At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and...

    Top Services:

    • SEO
    • Package Design
    • Advertising
    • Social Media Marketing
    • Media Buying
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up

    Cutwater Services

    • SEO
    • Package Design
    • Advertising
    • Social Media Marketing
    • Media Buying
    • Digital Marketing
    • Branding
    • Video Production
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Harvest Snaps
    • Peet's Coffee & Tea
    • Ray-Ban
    • Lenscrafters
    • Whitman's
    Data sourced from the agency's DesignRush profile
  • Cultural Connections That Convert.

    As an integrated cross-cultural marketing agency, Sensis connects brands with people through meaningful marketing strategies that build sustainable demand. Our cross-cultural model combines expertise in the Hispanic, African American, and Asian markets, while our research-based approach offers cost-efficient...

    Top Services:

    • Video Production
    • Graphic Design
    • Public Relations
    • SEO
    • Media Buying
    • Show more
    Location
    Glendale, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up

    SENSIS Services

    • Video Production
    • Graphic Design
    • Public Relations
    • SEO
    • Media Buying
    • Market Research
    • UI/UX Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Sempra Energy
    • OC Fair
    • San Diego Gas & Electric
    • Vantage Bank
    • University of Texas at Austin.
    Data sourced from the agency's DesignRush profile
  • Performance-Driven SEO, SEM and PPC Digital Marketing Agency

    TimeZ Marketing is a global, performance-driven SEO, SEM, and PPC agency delivering measurable, scalable growth for B2B SaaS, eCommerce, enterprise, and local brands. We leverage live data to drive and optimize traffic and increase search visibility...

    Top Services:

    • PPC
    • SEO
    • CRO
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    San Jose, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $86/hr
    Minimal Budget
    $1,000 - $10,000

    TimeZ Marketing Services

    • PPC
    • SEO
    • CRO
    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • Media Buying
    • eCommerce
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • BirdEye
    • Qualys
    • iBaby Labs
    Data sourced from the agency's DesignRush profile
  • Scaling Amazon Businesses into Empires.

    Catalyzing your Amazon business growth with expert solutions. With 20+ Years of Combined Experience and Expertise in Conversion Optimization, PPC Management, Product Launching, and more...

    Top Services:

    • PPC
    • CRO
    • SEO
    • Media Buying
    • Show more
    Location
    Dover, Delaware
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000

    Signalytics Services

    • PPC
    • CRO
    • SEO
    • Media Buying
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Philips
    • Gya Labs
    • Fox and Fern
    • Klarstein
    • GEARit
    • Xiaomi
    • Helium 10
    Data sourced from the agency's DesignRush profile

    Signalytics Reviews & Testimonials

    • Sarib Khan Kakerzai
      Sarib Khan Kakerzai Review from Google
      5.0

      Sarib Khan Kakerzai's Review Sourced from Google

      Great people to work with and the results we've generated together is amazing. Highly recommended for advertisement.

    • Alex iMarketing
      Alex iMarketing Review from Google
      5.0

      Alex iMarketing's Review Sourced from Google

      Use Signalytics’ AI for my own Amazon side hustle - genuinely helpful for finding profitable keywords and improving Amazon listing optimization!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Web Tonic

    Verified Verified by the DesignRush team for authenticity and credibility.

    Trusted By More Than 750 Brands like Nestle, Airbnb and Youtube.

    Web Tonic won Best PPC Campaign at the Global Agency Awards 2026, running paid campaigns under its S3 Methodology framework. The agency also migrates existing campaigns from a client's previous agency, keeping what works and rebuilding what doesn't...

    Top Services:

    • SEO
    • PPC
    • Advertising
    • Digital Marketing
    • Media Buying
    • Show more
    Location
    San Francisco, California
    Number of Employees
    250 - 499
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    36 Projects Listed

    Web Tonic Services

    • SEO
    • PPC
    • Advertising
    • Digital Marketing
    • Media Buying
    • Social Media Marketing
    • CRM Consulting
    • Web Design
    • Web Development
    • eCommerce
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Quebequead
    • Buying Property
    • A L'Amiable
    Data sourced from the agency's DesignRush profile

    Web Tonic Reviews & Testimonials

    • Molina Katherine
      Molina Katherine Review from Google
      5.0

      Molina Katherine's Review Sourced from Google

      The SEO side feels long term and structured, it is presented like a system you build and improve over time, which feels more trustworthy than shortcut promises.

    • Bradley Weight
      Bradley Weight Review from Google
      5.0

      Bradley Weight's Review Sourced from Google

      The PPC messaging feels grounded in real optimization work, like the focus is on tightening targeting, improving relevance, and steadily pushing performance instead of chasing quick hype wins.

    • Jackson Linda
      Jackson Linda Review from Google
      5.0

      Jackson Linda's Review Sourced from Google

      The site makes PPC feel approachable, it is easier to see how things connect from strategy to execution without feeling overwhelmed.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews

Media Buying Agency FAQs

What services do media buying agencies in the United States provide?

These types of agencies help brands with: 

  • Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance. 
  • Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative. 
  • Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift. 
  • Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok. 
  • Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels. 
  • Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths. 

How much do media buying services in the US cost?

Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.  

These numbers are based on industry research and expert insights from Colormatics:  

Fee Type  Typical Cost Range  Notes 
Monthly retainer  $1,500 to $10,000  Based on complexity and channel mix 
% of media spend  10% to 20%   Scales with spend and performance scope 
One-time setup fee  $1,500 to $3,000 Tracking, pixels, dashboards, QA 
Hourly rate  $100 to $150+  Specialized strategy or audits 

Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements. 

Campaign Type  Budget Range  Typical Scope 
Pilot campaigns  ~$25,000  1 to 2 platforms, short run 
Integrated campaigns  $50,000 to $300,000  Multi-channel, performance tracking 
Large/national campaigns  Up to $500,000 12 to 24 weeks, heavy media mix 

 

When can clients expect ROI from paid media campaigns?

ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize. 

Channel  Early Signals  Stable Performance 
Paid social  7 to 21 days 30 to 45 days 
Google Search  3 to 10 days (with volume)  8 to 12 weeks
YouTube  5 to 10 days 3 to 4 weeks 
CTV/Programmatic 4 to 8 weeks  10 to 12 weeks

 

What are the typical timelines for media buying projects from planning to launch?

Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization. 

Campaign Size Planning & Setup Build & QA Optimization Cadence Total Timeline
Small-scale 1 to 2 weeks 3 to 5 days Weekly  4 to 8 weeks 
Mid-size  2 to 3 weeks  1 week  2-3× weekly  8 to 12 weeks 
Large/Multi-channel  3 to 5 weeks  1 to 2 weeks  Daily 12 weeks to 6 months 

 

What KPIs should your business track when working with these agencies?

When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.  

Key KPIs to monitor include: 

  • Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure 
  • Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance 
  • Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability 
  • Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels 
  • Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness 

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