1301 K St NW Ste 300W, Washington DC, Washington DC 20005, United States
Online Optimism Overview
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$95/hr
Year Founded
2012
Online Optimism is a leading content marketing agency, emphasizing engaging content, smart SEO strategies, and a multimedia approach that turns visitors into conversions. We’re dedicated to helping organizations grow through effective, measured campaigns. At Online Optimism, we bring smart, 21st century advertising solutions to age-old problems.
Using a data-driven approach, Online Optimism achieves the best results for your marketing campaigns so you can accomplish your goals. Our research and expertise, combined with your company’s insight and experience, enable us to produce practical, long-lasting outcomes. Whether your business is just starting out or it’s been a pillar of the community for decades, digital marketing can take your organization to the next level.
Using a data-driven approach, Online Optimism achieves the best results for your marketing campaigns so you can accomplish your goals. Our research and expertise, combined with your company’s insight and experience, enable us to produce practical, long-lasting outcomes. Whether your business is just starting out or it’s been a pillar of the community for decades, digital marketing can take your organization to the next level.
Online Optimism Services
Areas of Expertise
- Digital Marketing Expertise
Digital Marketing Expertise
Digital Marketing Expertise
- Digital Advertising
- SEM
Industries
- Hospitality
Online Optimism Portfolio
- Social Media MarketingCase Study: Turning Non-Profit Data Reports into Consumer Friendly Social Media Content
- Social Media MarketingCase Study: Establishing Brand Identity for a Tech Consulting Firm on Linkedin
- Content MarketingCurating Complex Content Needs with Creative Pieces for Sentient Digital, Inc.
- eCommerceIncreasing Revenues & ROI with Google Ads for ORACLE Lighting
- Digital MarketingCase Study: Optimizing Social Media Content For Crescent City Schools
- Web DesignA Website for the Good Life at BonVi
- Digital MarketingCase Study: Optimizing eCommerce With Facebook Advertising
- Digital MarketingCase Study: Using Animation To Share Vital Health Information
- Digital MarketingCase Study: Pivoting in Pandemic
- Digital MarketingCase Study: An Elevated Rebrand For Florman Tannen’s High Quality Services
- Digital MarketingCase Study:Increasing Awareness And Tickets Sales On Social Media
- Web DesignCase Study: A Nod to the Past on Adamick Architecture's Website
- Digital MarketingCase Study: Building Buzz for Goodbee Plumbing and Drains
- Web DesignCase Study: A Digital refresh for Decide DeKalb
Online Optimism Reviews
Submit a review- Bringing Headline Studio’s Website to New HeightsProject Type: WordPress DevelopmentReview Date: 3 March, 2022As a content focused marketing studio, our resources are centered on creating successful content for our clients. With a small digital team, we knew we needed outside expertise to help us get the website done right and on time. The team at Online Optimism got to work on day one and we couldn’t be happier. Our site went from a one-page mess to a multi-page centerpiece. 10/10.Rating:
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As a content focused marketing studio, our resources are centered on creating successful content for our clients. With a small digital team, we knew we needed outside expertise to help us get the website done right and on time. The team at Online Optimism got to work on day one and we couldn’t be happier. Our site went from a one-page mess to a multi-page centerpiece. 10/10. - Work Quality:
- An Expansive Website & Collateral Set for Raphael VillageProject Type: WordPress DevelopmentReview Date: 23 February, 2022Online Optimism worked with us to completely overhaul our website and marketing materials. This was no small feat considering that our organization oversees three distinct programs and also has a presence of its own. We started with three separate websites, and marketing materials that changed fairly regularly and were not always cohesive. OO helped us unify our brand while still honoring each program’s distinct features and focus.Rating:
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Online Optimism worked with us to completely overhaul our website and marketing materials. This was no small feat considering that our organization oversees three distinct programs and also has a presence of its own. We started with three separate websites, and marketing materials that changed fairly regularly and were not always cohesive. OO helped us unify our brand while still honoring each program’s distinct features and focus. - Work Quality:
- Collateral & Website for Dragonfly CafeProject Type: WordPress DevelopmentReview Date: 10 February, 2022Online Optimism really helped us to build something great and something sustainable out of just an idea that we had. They were so helpful throughout this process in making sure that we could have our input in and have what we needed and they used their expertise to build something that we all love.Rating:
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Online Optimism really helped us to build something great and something sustainable out of just an idea that we had. They were so helpful throughout this process in making sure that we could have our input in and have what we needed and they used their expertise to build something that we all love. - Work Quality:
- An Elevated Rebrand for Florman Tannen's High Quality ServicesProject Type: WordPress DevelopmentReview Date: 4 February, 2022We love our new website from Online Optimism! We have a brand we feel proud of and that represents us as a company, which gives us more confidence as we face out to potential clients and existing partners. Online Optimism’s design team was fast, responsive, and an absolute pleasure to work with.Rating:
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We love our new website from Online Optimism! We have a brand we feel proud of and that represents us as a company, which gives us more confidence as we face out to potential clients and existing partners. Online Optimism’s design team was fast, responsive, and an absolute pleasure to work with. - Work Quality:
- Enabling Action & Engagement on Doctors for America's Redesigned WebsiteProject Type: WordPress DevelopmentReview Date: 1 February, 2022Some of the results we've seen since our work with Online Optimism began is a higher level of engagement with our members. The communication with Online Optimism has been fantastic. They have been so responsive to our needs, to our questions, to understanding what it is we are trying to do and accomplish with our website. They've gone above and beyond communicating with us.Rating:
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Some of the results we've seen since our work with Online Optimism began is a higher level of engagement with our members. The communication with Online Optimism has been fantastic. They have been so responsive to our needs, to our questions, to understanding what it is we are trying to do and accomplish with our website. They've gone above and beyond communicating with us. - Work Quality:
- Content Marketing & SEO for Tech Services ProviderProject Type: Content MarketingReview Date: 16 January, 2022As our business has grown, so have our marketing needs. Online Optimism has been the perfect fit to help us adapt our strategies and expand our online presence. In our most recent 6-month marketing campaign, we had over 48,000 visits to our website, a 143% increase compared to the previous 6 months. 84% of our website traffic came from organic search, and 17 of our blog posts had a #1 ranking on Google, with many appearing in Featured Snippets as well. We are over the moon about our new website!Rating:
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As our business has grown, so have our marketing needs. Online Optimism has been the perfect fit to help us adapt our strategies and expand our online presence. In our most recent 6-month marketing campaign, we had over 48,000 visits to our website, a 143% increase compared to the previous 6 months. 84% of our website traffic came from organic search, and 17 of our blog posts had a #1 ranking on Google, with many appearing in Featured Snippets as well. We are over the moon about our new website! - Work Quality:
- Google Ads & TikTok PPC for Internet & TV AssociationProject Type: Google AdsReview Date: 15 January, 2022Online Optimism checked all of our boxes, and they were a joy to work with — I was so happy that I found them. They were highly transparent. They also understood what I was trying to do; our personalities were a good match. Moreover, their CEO made himself available to me. As he handed me off to the team, he made me feel confident that I could easily call him and expect a response if I needed something. That was how we started the partnership.Rating:
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Online Optimism checked all of our boxes, and they were a joy to work with — I was so happy that I found them. They were highly transparent. They also understood what I was trying to do; our personalities were a good match. Moreover, their CEO made himself available to me. As he handed me off to the team, he made me feel confident that I could easily call him and expect a response if I needed something. That was how we started the partnership. - Work Quality:
- Social Media Marketing Service for Educational OrganizationProject Type: Social Media MarketingReview Date: 14 January, 2022They created Instagram content and stories, pictures, and animations. They also produced content for Facebook. While Instagram and Facebook were our primary channels, the team also created content for Twitter. The engagement feels more like a true partnership than a working relationship.Rating:
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They created Instagram content and stories, pictures, and animations. They also produced content for Facebook. While Instagram and Facebook were our primary channels, the team also created content for Twitter. The engagement feels more like a true partnership than a working relationship. - Work Quality:
- Website DevelopmentProject Type: Website DevelopmentReview Date: 13 January, 2022If I were telling someone about Online Optimism, I think that they're proficient in their communication but also in their ideation. Not only did they listen, but they understood exactly what we needed even when sometimes, we didn't understand what we needed. They have a way of getting through to the core of what you want to do and how it will translate digitally!Rating:
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If I were telling someone about Online Optimism, I think that they're proficient in their communication but also in their ideation. Not only did they listen, but they understood exactly what we needed even when sometimes, we didn't understand what we needed. They have a way of getting through to the core of what you want to do and how it will translate digitally! - Work Quality:
- Policy Research & Development - Website RedesignProject Type: Website DevelopmentReview Date: 10 January, 2022They went above and beyond and have met all of our needs. Their team was attentive and quick to respond to any questions. They were prepared during meetings and quickly sent follow-ups, and did not hesitate to communicate any challenges they were facing. Working with them felt very collaborative and straightforward. We were very happy to have direct communication with the team members that worked on our project and never had to go through an account manager or someone unfamiliar with our projectRating:
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They went above and beyond and have met all of our needs. Their team was attentive and quick to respond to any questions. They were prepared during meetings and quickly sent follow-ups, and did not hesitate to communicate any challenges they were facing. Working with them felt very collaborative and straightforward. We were very happy to have direct communication with the team members that worked on our project and never had to go through an account manager or someone unfamiliar with our project - Work Quality:
- Web Dev & Digital Marketing for Psychiatric PracticeProject Type: Digital MarketingReview Date: 6 January, 2022Their CEO was very receptive, and he seemed smart and dedicated — he had a team of people that all seemed great. They also had experience working with doctors and other medical practices, so I decided to work with them. I feel like they’re my partners and are part of my team.Rating:
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Their CEO was very receptive, and he seemed smart and dedicated — he had a team of people that all seemed great. They also had experience working with doctors and other medical practices, so I decided to work with them. I feel like they’re my partners and are part of my team. - Work Quality:
- SEO & PPC for HR SEO & PPC for HR CompanyProject Type: SEOReview Date: 5 January, 2022Online Optimism found that our previous vendor only did Google Ads and didn’t work on our SEO performance. Online Optimism then started implementing improvements to the entire website. They hosted our site and added new content on all its pages. We meet every two weeks to keep tweaking our platform. Additionally, they’ve taken over our PPC campaigns. I looked around for companies doing SEO. Whenever I mentioned Online Optimism, I always heard positive responses!Rating:
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Online Optimism found that our previous vendor only did Google Ads and didn’t work on our SEO performance. Online Optimism then started implementing improvements to the entire website. They hosted our site and added new content on all its pages. We meet every two weeks to keep tweaking our platform. Additionally, they’ve taken over our PPC campaigns. I looked around for companies doing SEO. Whenever I mentioned Online Optimism, I always heard positive responses! - Work Quality:
- WordPress DevelopmentProject Type: WordPress DevelopmentReview Date: 15 December, 2021LaNasa Realty Inc has been around for a long time in the New Orleans area. I reached out to Online Optimism to update my website and tell the story of my family history in the New Orleans area and how I have been involved in this history as a Real Estate Broker early on in my career. I needed a web site to show that LaNasa Realty does all aspects of Real Estate from Commercial Sales and Leasing to Residential Sales, and Rentals. Short term rentals have become very popular in New Orleans.Rating:
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LaNasa Realty Inc has been around for a long time in the New Orleans area. I reached out to Online Optimism to update my website and tell the story of my family history in the New Orleans area and how I have been involved in this history as a Real Estate Broker early on in my career. I needed a web site to show that LaNasa Realty does all aspects of Real Estate from Commercial Sales and Leasing to Residential Sales, and Rentals. Short term rentals have become very popular in New Orleans. - Work Quality:
Online Optimism Team Bios
- Flynn ZaigerCEOAs CEO of Online Optimism, Flynn Zaiger spends his day keeping his employees happy, his clients happier, and the office pups happiest. In addition to running Online Optimism, Flynn is actively involved in the community.
- Sam OlmstedNew Orleans Managing DirectorAs New Orleans Managing Director, Sam is responsible for ensuring that our team is working toward our shared vision: to be the marketing agency that organizations in and around New Orleans want to work with and people aspire to work for.
- Juan Pablo MadridSenior Director of Design InnovationAs Senior Director of Design Innovation at Online Optimism, Juan Pablo (JP) leads all design projects from website development to brand identity creation. He takes creative approaches to make information simple and accessible while ensuring consistency and aesthetics.
- Meara McNittSocial Media DirectorAs Social Media Director, Meara leads the development of content and social media advertising across social media platforms for businesses in varying industries. Along with writing the content, she assists her team in creating graphic and video media made to shine on social.
- Lauren WalterSearch & Content DirectorLauren joined Online Optimism as the company’s first Content Strategist in 2017, eventually being promoted to our first ever Senior Content Strategist in 2020. Today, as Search & Content Director, Lauren’s main duties are managing the Search & Content Department.
- Irene Wambui MuchaiBusiness Development DirectorIrene currently works as the Business Development Director at Online Optimism. Her role consists of supporting Online Optimism by gaining new leads and following up with current ones. She is responsible for ensuring that new clients receive custom proposals and she helps in proposal meetings.
- Sara BandurianOperations SupervisorSara attended Wagner College in New York where she earned her B.A. in Theatre Design, Technology, and Management. After moving to New Orleans in 2014, Sara has taken on learning the art of managing businesses through working for local companies and small businesses.
- Esteban LargaespadaDigital Ads DirectorBorn and raised in Nicaragua, Esteban moved to New Orleans to attend the University of New Orleans in 2006.After a brief stint in Psychology Research, Esteban went on to apply this knowledge in different business uses. 8 years ago, he decided to dedicate himself to Digital Marketing.
Online Optimism Clients
- Downtown Development District
- First Bank and Trust
- Hibernia Bank
- St. Thomas Community Health Center
- Mid City TMS
- Superior Honda
Online Optimism Awards
- Best Places to Work, 2015, 2016, 2018, 2019
- ComPsych Health - Best-In Class - 2021 Gold Award
- Love Your City Award - 2021 Winner
- DigiDay - 2018 - Most Passionate Employees