Online Optimism Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$95/hr
Year Founded
2012
Online Optimism is a leading content marketing agency, emphasizing engaging content, smart SEO strategies, and a multimedia approach that turns visitors into conversions. We’re dedicated to helping organizations grow through effective, measured campaigns. At Online Optimism, we bring smart, 21st century advertising solutions to age-old problems.

Using a data-driven approach, Online Optimism achieves the best results for your marketing campaigns so you can accomplish your goals. Our research and expertise, combined with your company’s insight and experience, enable us to produce practical, long-lasting outcomes. Whether your business is just starting out or it’s been a pillar of the community for decades, digital marketing can take your organization to the next level.
Headquarters
1301 K St NW Ste 300W, Washington DC, Washington DC 20005, United States
Other Locations
517 Soraparu St Ste L2, New Orleans, Louisiana 70130, United States
Washington, D.C., Washington DC, Washington DC 20005., United States
1175 Peachtree St. NE Suite 1000 Atlanta, GA 30361, Atlanta, Georgia GA 30361, United States

Areas of Expertise

  • Branding Expertise
  • CMS Platforms
  • Digital Marketing Expertise
  • PPC Expertise
  • SEO Expertise
  • Site Builders
  • Social Media Expertise
  • UI/UX Expertise
  • Video Production Expertise
  • Web Design Expertise
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Strategy
  • Naming
  • Product Marketing
CMS Platforms
CMS Platforms
  • WordPress
Digital Marketing Expertise
Digital Marketing Expertise
  • Digital Advertising
  • Inbound Marketing
  • Lead Generation
  • SEM
PPC Expertise
PPC Expertise
  • Amazon
  • Bing
  • Google Ads
  • Yahoo
  • YouTube
SEO Expertise
SEO Expertise
  • Link Building
  • Local Optimization
  • On-Page Optimization
  • Technical Analysis
Site Builders
Site Builders
  • Squarespace
Social Media Expertise
Social Media Expertise
  • Facebook
  • Influencers
  • Instagram
  • LinkedIn
  • Pinterest
  • Snapchat
  • TikTok
  • Twitter
UI/UX Expertise
UI/UX Expertise
  • UX Strategy
Video Production Expertise
Video Production Expertise
  • Animation Production
  • Scriptwriting
  • Social Media Videos
  • Storyboarding
  • Video Directing
  • Video Editing
  • Educational Videos
  • Video Filming
Web Design Expertise
Web Design Expertise
  • Adaptive
  • B2B
  • Mobile First
  • Responsive
  • eCommerce

Industries

  • Hospitality
  • eCommerce
  • Education
  • Government
  • Nonprofit
  • Food and Beverage
  • Automotive
  • Finance
  • Health Care
  • Real Estate

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Online Optimism Portfolio

  • Online Optimism - Case Study: Turning Non-Profit Data Reports into Consumer Friendly Social Media Content
    Social Media Marketing
    Case Study: Turning Non-Profit Data Reports into Consumer Friendly Social Media Content
  • Online Optimism - Case Study: Establishing Brand Identity for a Tech Consulting Firm on Linkedin
    Social Media Marketing
    Case Study: Establishing Brand Identity for a Tech Consulting Firm on Linkedin
  • Online Optimism - Curating Complex Content Needs with Creative Pieces for Sentient Digital, Inc.
    Content Marketing
    Curating Complex Content Needs with Creative Pieces for Sentient Digital, Inc.
  • Online Optimism - Increasing Revenues & ROI with Google Ads for ORACLE Lighting
    eCommerce
    Increasing Revenues & ROI with Google Ads for ORACLE Lighting
  • Online Optimism - Case Study: Optimizing Social Media Content For Crescent City Schools
    Digital Marketing
    Case Study: Optimizing Social Media Content For Crescent City Schools
  • Online Optimism - A Website for the Good Life at BonVi
    Web Design
    A Website for the Good Life at BonVi
  • Online Optimism - Case Study: Optimizing eCommerce With Facebook Advertising
    Digital Marketing
    Case Study: Optimizing eCommerce With Facebook Advertising
  • Online Optimism - Case Study: Using Animation To Share Vital Health Information
    Digital Marketing
    Case Study: Using Animation To Share Vital Health Information
  • Online Optimism - Case Study: Pivoting in Pandemic
    Digital Marketing
    Case Study: Pivoting in Pandemic
  • Online Optimism - Case Study: An Elevated Rebrand For Florman Tannen’s High Quality Services
    Digital Marketing
    Case Study: An Elevated Rebrand For Florman Tannen’s High Quality Services
  • Online Optimism - Case Study:Increasing Awareness And Tickets Sales On Social Media
    Digital Marketing
    Case Study:Increasing Awareness And Tickets Sales On Social Media
  • Online Optimism - Case Study: A Nod to the Past on Adamick Architecture's Website
    Web Design
    Case Study: A Nod to the Past on Adamick Architecture's Website
  • Online Optimism - Case Study: Building Buzz for Goodbee Plumbing and Drains
    Digital Marketing
    Case Study: Building Buzz for Goodbee Plumbing and Drains
  • Online Optimism - Case Study: A Digital refresh for Decide DeKalb
    Web Design
    Case Study: A Digital refresh for Decide DeKalb

Online Optimism Reviews

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  • E Hardy Kern

    E Hardy Kern

    Director of Government Relations at American Bird Conservancy

    Video Production for Bird Conservancy
    Project Type: Video Production
    Review Date: 12 October, 2023
    According to E. Hardy Kern of the American Bird Conservancy, Online Optimism was amazing to work with. The agency efficiently completed all video production project milestones, including storyboards, scripts, voiceovers, drafts, and final videos. Kern commends the agency's outstanding professionalism, work ethic, high-quality work, and productive partnership. (Source: 3rd Party Review Platform)
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  • Nick Payne

    Nick Payne

    Director, Client Strategy at Headline Studio

    Bringing Headline Studio’s Website to New Heights
    Project Type: WordPress Development
    Review Date: 3 March, 2022
    As a content focused marketing studio, our resources are centered on creating successful content for our clients. With a small digital team, we knew we needed outside expertise to help us get the website done right and on time. The team at Online Optimism got to work on day one and we couldn’t be happier. Our site went from a one-page mess to a multi-page centerpiece. 10/10.
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  • Emilia Aguinaga

    Emilia Aguinaga

    Operations Manager at Raphael Village

    An Expansive Website & Collateral Set for Raphael Village
    Project Type: WordPress Development
    Review Date: 23 February, 2022
    Online Optimism worked with us to completely overhaul our website and marketing materials. This was no small feat considering that our organization oversees three distinct programs and also has a presence of its own. We started with three separate websites, and marketing materials that changed fairly regularly and were not always cohesive. OO helped us unify our brand while still honoring each program’s distinct features and focus.
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  • Twyla Mount

    Twyla Mount

    Catering Chef at Dragonfly Cafe

    Collateral & Website for Dragonfly Cafe
    Project Type: WordPress Development
    Review Date: 10 February, 2022
    Online Optimism really helped us to build something great and something sustainable out of just an idea that we had. They were so helpful throughout this process in making sure that we could have our input in and have what we needed and they used their expertise to build something that we all love.
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  • Marc Florman

    Marc Florman

    Principal at Florman Tannen

    An Elevated Rebrand for Florman Tannen's High Quality Services
    Project Type: WordPress Development
    Review Date: 4 February, 2022
    We love our new website from Online Optimism! We have a brand we feel proud of and that represents us as a company, which gives us more confidence as we face out to potential clients and existing partners. Online Optimism’s design team was fast, responsive, and an absolute pleasure to work with.
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  • Candy Tai

    Candy Tai

    Digital Communications Strategist at Doctors for America

    Enabling Action & Engagement on Doctors for America's Redesigned Website
    Project Type: WordPress Development
    Review Date: 1 February, 2022
    Some of the results we've seen since our work with Online Optimism began is a higher level of engagement with our members. The communication with Online Optimism has been fantastic. They have been so responsive to our needs, to our questions, to understanding what it is we are trying to do and accomplish with our website. They've gone above and beyond communicating with us.
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  • Erica Mobley

    Erica Mobley

    Business Development Manager at Sentient Digital, Inc

    Content Marketing & SEO for Tech Services Provider
    Project Type: Content Marketing
    Review Date: 16 January, 2022
    As our business has grown, so have our marketing needs. Online Optimism has been the perfect fit to help us adapt our strategies and expand our online presence. In our most recent 6-month marketing campaign, we had over 48,000 visits to our website, a 143% increase compared to the previous 6 months. 84% of our website traffic came from organic search, and 17 of our blog posts had a #1 ranking on Google, with many appearing in Featured Snippets as well. We are over the moon about our new website!
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  • Kristin Buch

    Kristin Buch

    Senior Director, Industry and Association Affairs at NCTA – The Internet & Television Association

    Google Ads & TikTok PPC for Internet & TV Association
    Project Type: Google Ads
    Review Date: 15 January, 2022
    Online Optimism checked all of our boxes, and they were a joy to work with — I was so happy that I found them. They were highly transparent. They also understood what I was trying to do; our personalities were a good match. Moreover, their CEO made himself available to me. As he handed me off to the team, he made me feel confident that I could easily call him and expect a response if I needed something. That was how we started the partnership.
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  • Tramelle Howard

    Tramelle Howard

    State Director at The Education Trust

    Social Media Marketing Service for Educational Organization
    Project Type: Social Media Marketing
    Review Date: 14 January, 2022
    They created Instagram content and stories, pictures, and animations. They also produced content for Facebook. While Instagram and Facebook were our primary channels, the team also created content for Twitter. The engagement feels more like a true partnership than a working relationship.
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  • Terra Washington

    Terra Washington

    Director of Marketing & Communications at Decide DeKalb

    Website Development
    Project Type: Website Development
    Review Date: 13 January, 2022
    If I were telling someone about Online Optimism, I think that they're proficient in their communication but also in their ideation. Not only did they listen, but they understood exactly what we needed even when sometimes, we didn't understand what we needed. They have a way of getting through to the core of what you want to do and how it will translate digitally!
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  • Ashley Benjamin

    Ashley Benjamin

    Operations Coordinator & Office Manager at Technology Policy Institute

    Policy Research & Development - Website Redesign
    Project Type: Website Development
    Review Date: 10 January, 2022
    They went above and beyond and have met all of our needs. Their team was attentive and quick to respond to any questions. They were prepared during meetings and quickly sent follow-ups, and did not hesitate to communicate any challenges they were facing. Working with them felt very collaborative and straightforward. We were very happy to have direct communication with the team members that worked on our project and never had to go through an account manager or someone unfamiliar with our project
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  • Dr. Bryan Bruno

    Dr. Bryan Bruno

    Medical Director at Mid City TMS

    Web Dev & Digital Marketing for Psychiatric Practice
    Project Type: Digital Marketing
    Review Date: 6 January, 2022
    Their CEO was very receptive, and he seemed smart and dedicated — he had a team of people that all seemed great. They also had experience working with doctors and other medical practices, so I decided to work with them. I feel like they’re my partners and are part of my team.
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  • Derek Herbert

    Derek Herbert

    Vice President at Canal HR

    SEO & PPC for HR SEO & PPC for HR Company
    Project Type: SEO
    Review Date: 5 January, 2022
    Online Optimism found that our previous vendor only did Google Ads and didn’t work on our SEO performance. Online Optimism then started implementing improvements to the entire website. They hosted our site and added new content on all its pages. We meet every two weeks to keep tweaking our platform. Additionally, they’ve taken over our PPC campaigns. I looked around for companies doing SEO. Whenever I mentioned Online Optimism, I always heard positive responses!
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  • Jennifer LaNasa

    Jennifer LaNasa

    President at LaNasa Realty

    WordPress Development
    Project Type: WordPress Development
    Review Date: 15 December, 2021
    LaNasa Realty Inc has been around for a long time in the New Orleans area. I reached out to Online Optimism to update my website and tell the story of my family history in the New Orleans area and how I have been involved in this history as a Real Estate Broker early on in my career. I needed a web site to show that LaNasa Realty does all aspects of Real Estate from Commercial Sales and Leasing to Residential Sales, and Rentals. Short term rentals have become very popular in New Orleans.
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Online Optimism Team Bios

  • CEO
    Flynn Zaiger
    CEO
    As CEO of Online Optimism, Flynn Zaiger spends his day keeping his employees happy, his clients happier, and the office pups happiest. In addition to running Online Optimism, Flynn is actively involved in the community.
  • New Orleans Managing Director
    Sam Olmsted
    New Orleans Managing Director
    As New Orleans Managing Director, Sam is responsible for ensuring that our team is working toward our shared vision: to be the marketing agency that organizations in and around New Orleans want to work with and people aspire to work for.
  • Senior Director of Design Innovation
    Juan Pablo Madrid
    Senior Director of Design Innovation
    As Senior Director of Design Innovation at Online Optimism, Juan Pablo (JP) leads all design projects from website development to brand identity creation. He takes creative approaches to make information simple and accessible while ensuring consistency and aesthetics.
  • Social Media Director
    Meara McNitt
    Social Media Director
    As Social Media Director, Meara leads the development of content and social media advertising across social media platforms for businesses in varying industries. Along with writing the content, she assists her team in creating graphic and video media made to shine on social.
  • Search & Content Director
    Lauren Walter
    Search & Content Director
    Lauren joined Online Optimism as the company’s first Content Strategist in 2017, eventually being promoted to our first ever Senior Content Strategist in 2020. Today, as Search & Content Director, Lauren’s main duties are managing the Search & Content Department.
  • Business Development Director
    Irene Wambui Muchai
    Business Development Director
    Irene currently works as the Business Development Director at Online Optimism. Her role consists of supporting Online Optimism by gaining new leads and following up with current ones. She is responsible for ensuring that new clients receive custom proposals and she helps in proposal meetings.
  • Operations Supervisor
    Sara Bandurian
    Operations Supervisor
    Sara attended Wagner College in New York where she earned her B.A. in Theatre Design, Technology, and Management. After moving to New Orleans in 2014, Sara has taken on learning the art of managing businesses through working for local companies and small businesses.
  • Digital Ads Director
    Esteban Largaespada
    Digital Ads Director
    Born and raised in Nicaragua, Esteban moved to New Orleans to attend the University of New Orleans in 2006.After a brief stint in Psychology Research, Esteban went on to apply this knowledge in different business uses. 8 years ago, he decided to dedicate himself to Digital Marketing.

Online Optimism Clients

  • Downtown Development District
  • First Bank and Trust
  • Hibernia Bank
  • St. Thomas Community Health Center
  • Mid City TMS
  • Superior Honda

Online Optimism Awards

  • Best Places to Work, 2015, 2016, 2018, 2019
  • ComPsych Health - Best-In Class - 2021 Gold Award
  • Love Your City Award - 2021 Winner
  • Online Optimism - Award 4
  • DigiDay - 2018 - Most Passionate Employees