Online Optimism

Marketing Made Personal
157 Columbus Ave, 4th Floor, New York City, New York 10023, United States
https://www.onlineoptimism.com

Online Optimism Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$95/hr
Year Founded
2012

Every day, our organization works toward our vision: Be the marketing agency that organizations want to work with and people aspire to work for.

Since launching in 2012, weve built from the ground up a team of the top creative, digital marketing talent in the country. From our offices in New York and New Orleans, our dazzling designers, alongside the brightest social & search strategists, craft digital work that brings exceptional results to our clients.

Using a data-driven approach, Online Optimism achieves the best results for your marketing dollar so you can accomplish your goals. Our research and expertise, combined with your companys insight and experience, enable us to produce practical, long-lasting outcomes. Whether your business is just starting out or its been a pillar of the community for decades, effective digital marketing can take your organization to the next level.

We keep you in the loop with detailed reporting as well as meetings and other forms of communication to make sure youre satisfied with the results of our work. Nothing is more important than the power of a strong client-agency partnership when building a cohesive marketing campaign.

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  • Web Design
  • Branding
  • UI/UX Design
Application Platforms
Application Platforms
  • Google App Engine
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Strategy
  • Naming
CMS Platforms
CMS Platforms
  • WordPress
Custom Frameworks
Custom Frameworks
  • Node.js
Custom Languages
Custom Languages
  • Python
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
  • B2B Lead Generation
  • Construction Marketing
  • Content Creation
  • Copywriting
  • Digital Advertising
  • Integrated Marketing
  • Marketing Strategy
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Logo Animation
  • Visual Communication
Low Code Development Expertise
Low Code Development Expertise
  • Webflow
Media Buying Expertise
Media Buying Expertise
  • Media Planning
Mobile App Expertise
Mobile App Expertise
  • B2B Apps
No Code Development Expertise
No Code Development Expertise
  • Airtable
PPC Expertise
PPC Expertise
  • Amazon
  • B2B PPC
  • Bing
  • Google Ads
  • Google Shopping
  • YouTube
Product Design Expertise
Product Design Expertise
  • Digital Design
SEO Expertise
SEO Expertise
  • B2B SEO
  • Construction SEO
  • Link Building
  • Local Optimization
  • On-Page Optimization
  • Technical SEO
  • Video SEO
Site Builders
Site Builders
  • Squarespace
  • Weebly
  • Wix Web Design
Social Media Expertise
Social Media Expertise
  • B2B Social Media Marketing
  • Facebook
  • Influencers
  • Instagram
  • LinkedIn
  • Reddit
  • Snapchat
  • TikTok
UI/UX Expertise
UI/UX Expertise
  • Dashboard Design
  • Interactive Design
  • UX Strategy
  • Usability Testing
  • User Research
Web Design Expertise
Web Design Expertise
  • B2B
  • Responsive
  • Website Redesign
eCommerce Expertise
eCommerce Expertise
  • Shopify
  • WooCommerce

Industries

  • Hospitality
  • eCommerce
  • Finance
  • Health Care
  • Construction
  • Electronics
  • Corporate Services
  • Manufacturing
  • Software & IT Services
  • Automotive

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Online Optimism Portfolio

Online Optimism - Redesigning Elysian Events Catering's SEO-Optimized Website
Responsive
Redesigning Elysian Events Catering's SEO-Optimized Website
$5K - $20K
4 Months
2024
Online Optimism - An Online Shop, On-Site Event Registrations and ore for Nolavore
Responsive
An Online Shop, On-Site Event Registrations and ore for Nolavore
$20K - $100K
4 Months
2024
Online Optimism - Bringing Stratus Firm to New Heights
Responsive
Bringing Stratus Firm to New Heights
$20K - $100K
5 Months
2023
Online Optimism - A Website for the Good Life at BonVi
Responsive
A Website for the Good Life at BonVi
Online Optimism - Case Study: A Digital refresh for Decide DeKalb
Responsive
Case Study: A Digital refresh for Decide DeKalb
Online Optimism - Case Study: A Nod to the Past on Adamick Architecture's Website
Responsive
Case Study: A Nod to the Past on Adamick Architecture's Website
Online Optimism - Credential Engine Website Redesign
Responsive
Credential Engine Website Redesign
$20K - $100K
6 Months
2023
Online Optimism - Case Study: Turning Non-Profit Data Reports into Consumer Friendly Social Media Content
Social Media Marketing
Case Study: Turning Non-Profit Data Reports into Consumer Friendly Social Media Content
Online Optimism - A Fresh Look and Streamlined Process for Jefferson Parish Finance Authority
Responsive
A Fresh Look and Streamlined Process for Jefferson Parish Finance Authority
$5K - $20K
4 Months
2024
Online Optimism - Transforming Health Inequity Data into A Powerful Online Resource
Responsive
Transforming Health Inequity Data into A Powerful Online Resource
$20K - $100K
6 Months
2024
Online Optimism - Increasing Awareness Through Social Media Animation
Social Media Marketing
Increasing Awareness Through Social Media Animation
Under $5K
6 Months
2023
Online Optimism - Case Study: Using Animation To Share Vital Health Information
Digital Marketing
Case Study: Using Animation To Share Vital Health Information
Online Optimism - Case Study: Optimizing Social Media Content For Crescent City Schools
Digital Marketing
Case Study: Optimizing Social Media Content For Crescent City Schools
Online Optimism - Case Study: Optimizing eCommerce With Facebook Advertising
Digital Marketing
Case Study: Optimizing eCommerce With Facebook Advertising
Online Optimism - Case Study: Building Buzz for Goodbee Plumbing and Drains
Digital Marketing
Case Study: Building Buzz for Goodbee Plumbing and Drains
Online Optimism - Case Study: Establishing Brand Identity for a Tech Consulting Firm on Linkedin
Social Media Marketing
Case Study: Establishing Brand Identity for a Tech Consulting Firm on Linkedin
Online Optimism - Increasing Revenues & ROI with Google Ads for ORACLE Lighting
Google Ads
Increasing Revenues & ROI with Google Ads for ORACLE Lighting
Online Optimism - Lowering Cost of Lead Gen for Cardinal Expo
Google Ads
Lowering Cost of Lead Gen for Cardinal Expo
Online Optimism - Optimizing TNOLA Languages' Campaigns For Lead Gen in a Niche Market
Google Ads
Optimizing TNOLA Languages' Campaigns For Lead Gen in a Niche Market
Online Optimism - Curating Complex Content Needs with Creative Pieces for Sentient Digital, Inc.
Content Marketing
Curating Complex Content Needs with Creative Pieces for Sentient Digital, Inc.
Online Optimism - Case Study: Pivoting in Pandemic
Digital Marketing
Case Study: Pivoting in Pandemic
Online Optimism - Case Study: An Elevated Rebrand For Florman Tannen’s High Quality Services
Digital Marketing
Case Study: An Elevated Rebrand For Florman Tannen’s High Quality Services
Online Optimism - Case Study:Increasing Awareness And Tickets Sales On Social Media
Digital Marketing
Case Study:Increasing Awareness And Tickets Sales On Social Media

Online Optimism Reviews


Reviews from DesignRush are available on this profile.
As a content focused marketing studio, our resources are centered on creating successful content for our clients. With a small digital team, we knew we needed outside expertise to help us get the website done right and on time. The team at Online Optimism got to work on day one and we couldn’t be happier. Our site went from a one-page mess to a multi-page centerpiece. 10/10. "
Project Name: Bringing Headline Studio’s Website to New Heights
Project Type:
WordPress Development
Company size:
Under 49
Industry:
Marketing and Advertising
Online Optimism worked with us to completely overhaul our website and marketing materials. This was no small feat considering that our organization oversees three distinct programs and also has a presence of its own. We started with three separate websites, and marketing materials that changed fairly regularly and were not always cohesive. OO helped us unify our brand while still honoring each program’s distinct features and focus. "
Project Name: An Expansive Website & Collateral Set for Raphael Village
Project Type:
WordPress Development
Company size:
Under 49
Industry:
Higher Education
Online Optimism really helped us to build something great and something sustainable out of just an idea that we had. They were so helpful throughout this process in making sure that we could have our input in and have what we needed and they used their expertise to build something that we all love. "
Project Name: Collateral & Website for Dragonfly Cafe
Project Type:
WordPress Development
Company size:
Under 49
Industry:
Hospitality
We love our new website from Online Optimism! We have a brand we feel proud of and that represents us as a company, which gives us more confidence as we face out to potential clients and existing partners. Online Optimism’s design team was fast, responsive, and an absolute pleasure to work with. "
Project Name: An Elevated Rebrand for Florman Tannen's High Quality Services
Project Type:
WordPress Development
Company size:
Under 49
Industry:
Hospital & Healthcare
Some of the results we've seen since our work with Online Optimism began is a higher level of engagement with our members. The communication with Online Optimism has been fantastic. They have been so responsive to our needs, to our questions, to understanding what it is we are trying to do and accomplish with our website. They've gone above and beyond communicating with us. "
Project Name: Enabling Action & Engagement on Doctors for America's Redesigned Website
Project Type:
WordPress Development
Company size:
Under 49
Industry:
Hospital & Healthcare
If I were telling someone about Online Optimism, I think that they're proficient in their communication but also in their ideation. Not only did they listen, but they understood exactly what we needed even when sometimes, we didn't understand what we needed. They have a way of getting through to the core of what you want to do and how it will translate digitally! "
Project Name: Website Development
Project Type:
Website Development
Company size:
Under 49
Industry:
Financial Services
LaNasa Realty Inc has been around for a long time in the New Orleans area. I reached out to Online Optimism to update my website and tell the story of my family history in the New Orleans area and how I have been involved in this history as a Real Estate Broker early on in my career. I needed a web site to show that LaNasa Realty does all aspects of Real Estate from Commercial Sales and Leasing to Residential Sales, and Rentals. Short term rentals have become very popular in New Orleans. "
Project Name: WordPress Development
Project Type:
WordPress Development
Company size:
Under 49
Industry:
Commercial Real Estate

DesignRush
Agency Profile Review

Comprehensive analysis done by DesignRush Agency Experts.

What is Online Optimism Best For

  • Comprehensive digital marketing solutions, incluidng SEO, PPC, social media management, and content creation
  • Focus on eCommerce, healthcare, finance, and hospitality verticals
  • Serving startups and established organizations like Goodbee Plumbing and New Orleans Bioinnovation Center

Strengths Assessment/Agency Pros

  • High-quality marketing strategies and execution
  • Strong client satisfaction and repeat business
  • Clear and effective communication with clients
  • Competitive pricing relative to industry standards
  • Timely delivery of projects and campaigns
  • Innovative approach to digital marketing

Portfolio

Expertise

Responsive, content marketing, Google Ads, social media marketing, digital marketing

Industries

Education, healthcare, event production, and catering.

Breakdown

  • 39% - Responsive
  • 4% - Content Marketing
  • 13% - Google Ads
  • 13% - Social Media Marketing
  • 30% - Digital Marketing

Results

  • Increased The Data Center's stakeholder awareness by transforming its reports into 38 weekly social media posts, resulting in over 16 million impressions, 3,000+ report downloads, and 184,000+ engagements
  • Helped Goodbee Plumbing and Drains achieve 21 #1 Google rankings, a 72% increase in website conversions from Google Ads, and a 397% rise in LinkedIn ad clicks within 6 months
  • Achieved a 286% follower growth, 7.8% company engagement rate, and 2.3% individual engagement rate for Square Peg Technologies

Clientele

Clientele Review

The agency's clientele primarily consists of startups and organizations in the health, education, and community development verticals.

Client Types

  • 36% – Startups
  • 21% – Institutions
  • 21% – Small Businesses
  • 11% – Medium Sized Businesses
  • 11% – Universities/Schools

Notable Clients

  • New Orleans Bioinnovation Center
  • Truck Driver Institute
  • Goodbee Plumbing
  • Canal HR
  • St. Thomas Community Health Center

Why Hire Them

  • Has Google Partner and HubSpot certifications, validating the agency's expertise in digital marketing, inbound marketing, and customer engagement techniques
  • A diverse leadership team focused on maintaining a positive company culture and achieving client satisfaction.
  • Comprehensive and customized service offerings that cover SEO, PPC, social media, and web development.

Online Optimism Team Bios

CEO
Flynn Zaiger
CEO
As CEO of Online Optimism, Flynn Zaiger spends his day keeping his employees happy, his clients happier, and the office pups happiest. In addition to running Online Optimism, Flynn is actively involved in the community.
New Orleans Managing Director
Sam Olmsted
New Orleans Managing Director
As New Orleans Managing Director, Sam is responsible for ensuring that our team is working toward our shared vision: to be the marketing agency that organizations in and around New Orleans want to work with and people aspire to work for.
Social Media Director
Meara McNitt
Social Media Director
As Social Media Director, Meara leads the development of content and social media advertising across social media platforms for businesses in varying industries. Along with writing the content, she assists her team in creating graphic and video media made to shine on social.
Search & Content Director
Lauren Walter
Search & Content Director
Lauren joined Online Optimism as the company’s first Content Strategist in 2017, eventually being promoted to our first ever Senior Content Strategist in 2020. Today, as Search & Content Director, Lauren’s main duties are managing the Search & Content Department.
Business Development Director
Irene Wambui Muchai
Business Development Director
Irene currently works as the Business Development Director at Online Optimism. Her role consists of supporting Online Optimism by gaining new leads and following up with current ones. She is responsible for ensuring that new clients receive custom proposals and she helps in proposal meetings.
Operations Supervisor
Sara Bandurian
Operations Supervisor
Sara attended Wagner College in New York where she earned her B.A. in Theatre Design, Technology, and Management. After moving to New Orleans in 2014, Sara has taken on learning the art of managing businesses through working for local companies and small businesses.
Digital Ads Director
Esteban Largaespada
Digital Ads Director
Born and raised in Nicaragua, Esteban moved to New Orleans to attend the University of New Orleans in 2006.After a brief stint in Psychology Research, Esteban went on to apply this knowledge in different business uses. 8 years ago, he decided to dedicate himself to Digital Marketing.

Online Optimism Clients

New Orleans Bioinnovation Center
St. Thomas Community Health Center
Truck Driver Institute
Mid City TMS
Cardinal Expo
Downtown Development District
Canal HR
TNOLA
Goodbee Plumbing

Online Optimism Awards

Online Optimism - Award 1
Online Optimism - Award 2
Online Optimism - Award 3
Online Optimism - Award 4
Online Optimism - Award 5