Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Wicked Bionic is a purpose-driven marketing agency committed to fostering inclusivity and empowering diverse communities through impactful and socially conscious marketing strategies...
Top Services:
- Advertising
- Media Buying
- Digital Strategy
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Liquid Agency specializes in aligning brand, employee, and customer experiences to create belief and drive growth. By bridging brand consulting and activation, they deliver measurable business results and forge meaningful connections between organizations and their audiences...
Top Services:
- Advertising
- Media Buying
- Branding
- Location
- San Jose, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Lopez Negrete Communications is the largest independent, Hispanic-owned full-service agency in the United States. Specializing in connecting corporations with Americas influential Hispanic consumer segment, the agency offers comprehensive marketing and communications services tailored to drive cultural...
Top Services:
- Advertising
- Media Buying
- Direct Marketing
- Location
- Houston, Texas
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
True to our name The B2B Marketing Company, our exclusive focus is on B2B marketing. Our extensive portfolio includes collaborations with industry-leading B2B brands such as Adobe, Microsoft, Penske, John Deere, and many others. What sets us apart from conventional agencies is our distinctive approach we...
Top Services:
- Content Marketing
- Advertising
- Digital Marketing
- Media Buying
- Branding
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Webistry drives revenue with data-driven paid media, experimentation, and CRO...
Top Services:
- Digital Services
- Web Design
- Web Development
- Creative Services
- UI/UX Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Octagon Media is a fast-growing advertising agency and marketing firm based in Louisiana that handles a variety of accounts across the nation. We believe in a six-step process that begins with conducting in-depth research and ends with a quantitative analysis to show impactful results. Our firm is a...
Top Services:
- Digital Marketing
- Email Marketing
- Social Media Marketing
- Advertising
- SEO
- Show more
- Location
- Baton Rouge, Louisiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
INDIRAP is a full-service video production and video marketing agency serving growth-focused brands nationwide. Since 2013, INDIRAP has produced 20,000+ videos for 900+ clients across 40+ industries, including LinkedIn, Google, and Hyatt, pairing corporate video production with paid social, organic...
Top Services:
- Video Production
- Social Media Marketing
- Video Marketing
- Creative Services
- Content Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Magnitude of Change amplifies the messages of changemakers like governments and their adjacent agencies, nonprofits, and purpose-driven brands. We infuse behavior change tactics into programmatic campaigns, allowing us to reach community members at key moments for max reach and ultimately, impact...
Top Services:
- Digital Marketing
- Media Buying
- Advertising
- Social Media Marketing
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $10,000 - $25,000
A full-service marketing agency blending strategy, creativity, and technology to build bold brands, powerful campaigns, and measurable growth for mission-driven organizations...
Top Services:
- Branding
- Digital Marketing
- Advertising
- Creative Services
- Design Services
- Show more
- Location
- Winchester, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Let's make your brand stand out! Cooperate Marketing is the perfect partner to help you do just that. We bring unique solutions tailored to exceed all of your expectations - a far cry from generic advertising agencies and stock platforms. With our expertise in through-channel marketing, such as cooperative...
Top Services:
- Advertising
- Media Buying
- Event Marketing
- Content Marketing
- Digital Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Digilant is a full-service digital media agency built for the modern marketing era...
Top Services:
- SEO
- PPC
- Media Buying
- Location
- Boston, Massachusetts
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
Robineau Media is a women- and Black-owned full-service digital marketing agency headquartered in Syracuse, New York, with additional presence in New York City. As a HubSpot Solutions Partner, the agency combines strategy, ad tech and data-driven insights to deliver personalized, omni-channel marketing...
Top Services:
- Content Marketing
- Digital Marketing
- Media Buying
- Location
- Syracuse, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
As a leading social media marketing agency, we excel in crafting premium, data-driven campaigns designed to build brand personality and drive conversions. Our social-first approach covers everything from creative strategy, production, and editing to ad buying, making us the go-to marketing agency for brands...
Top Services:
- Social Media Marketing
- Video Marketing
- Media Buying
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Clients come to Austin Lawrence to grow to a liquidity event. They are seeking the next funding round, to be acquired or become the consolidator in their vertical. We have decades of experience in B2B SaaS and tech marketing and mastery of contemporary AI and GTM tools...
Top Services:
- Advertising
- Media Buying
- Digital Marketing
- Email Marketing
- CRM Consulting
- Show more
- Location
- Norwalk, Connecticut
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
The HOW Agency serves as the digital extension of the 5W network of agencies, representing a comprehensive digital enterprise born from the intersection of discourse and culture. Our mission is to foster brand expansion, wield conversational influence, and, ultimately, deliver measurable growth for our...
Top Services:
- Digital Services
- Digital Marketing
- Media Buying
- Social Media Marketing
- Email Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
We are The Social Standard, the gold standard in influencer marketing. Our mission: set the industry benchmark. We connect top brands with social talent across platforms, crafting effective campaigns that captivate audiences and surpass goals...
Top Services:
- Digital Marketing
- Social Media Marketing
- Media Buying
- Branding
- Show more
- Location
- Santa Monica, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Make smarter campaign decisions with real-time insights...
Top Services:
- Market Research
- Digital Strategy
- Media Buying
- Digital Marketing
- Video Marketing
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
We scale purpose-driven brands with performance-focused ads. Strategic content & ad placement that accelerates your impact on the world. A full-service creative and marketing agency that helps brands grow through strategic content, performance-driven paid media, and measurable, data-backed results...
Top Services:
- Digital Marketing
- Video Production
- Media Buying
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Huntington, West Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
Hydrogen Advertising creates eye-catching and impactful ideas that have the ability to both motivate your audience and grow revenue. Their focus on utilizing simplicity for maximum effect makes these concepts truly unforgettable...
Top Services:
- Social Media Marketing
- Digital Marketing
- Media Buying
- Content Marketing
- Advertising
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Indigo Studio is a boutique social media marketing agency based in New Jersey, specializing exclusively in hospitality and F&B brands. By combining creative storytelling, content production, and performance marketing, the agency helps restaurants, venues, and hospitality businesses stand out and drive real...
Top Services:
- Digital Strategy
- Graphic Design
- Creative Services
- Branding
- Logo Design
- Show more
- Location
- Roselle Park, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Innovative Advertising makes marketing magic happen. Our agency boldly reaches clients across the Southeast - from Louisiana to North Carolina and everywhere in between! We specialize in everything under the sun: advertising, branding, media services... you name it. Don't just take our word for it though;...
Top Services:
- Social Media Marketing
- Email Marketing
- Media Buying
- PPC
- Digital Marketing
- Show more
- Location
- Mandeville, Louisiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Bloom is a full-service development firm that focuses on stretching the boundaries of conventional thinking to propel your business to new heights through aggressive marketing strategies, distinctive branding and advertising, and an all-encompassing approach! Don't be afraid to think outside the box; your...
Top Services:
- SEO
- PPC
- Media Buying
- Print Design
- Branding
- Show more
- Location
- Savannah, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $265/hr
- Minimal Budget
- $10,000 - $25,000
Weinberg Whitman is a dynamic team of seasoned marketing consultants and advisors dedicated to propelling your business to new heights. With a wealth of experience across diverse industries, we bring a fresh perspective and proven strategies to drive success...
Top Services:
- Digital Strategy
- Digital Services
- Media Buying
- Digital Marketing
- SEO
- Show more
- Location
- New York City, New York
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $55/hr
- Minimal Budget
- $10,000 - $25,000
Steenman Associates: 30 years running with an experienced team ready to steer your campaign in the right direction. Our full-service agency and digital services firm provide traditional + cutting edge media strategies for marketers, retailers, auto dealerships & events searching for improved lead acquisition...
Top Services:
- PPC
- Advertising
- Digital Marketing
- Media Buying
- Video Production
- Show more
- Location
- Everett, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $10,000 - $25,000
Jump Company is an agency specializing in advertising, branding, design and digital marketing. We are located in St. Louis and Decatur, Illinois, and our team brings a wealth of experience and expertise to the table. Since our establishment in 2001, we have cultivated a national presence and served clients...
Top Services:
- Creative Services
- Branding
- Advertising
- Media Buying
- UI/UX Design
- Show more
- Location
- University City, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
At Mosto Digital, our fervor lies in democratizing digital advertising to enable individuals to reach their performance objectives. With a wealth of experience spanning over 15 years, we excel in crafting influential yet cost-effective digital marketing strategies customized for brands across the spectrum of...
Top Services:
- Digital Marketing
- Web Development
- CRO
- Media Buying
- Advertising
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $115/hr
- Minimal Budget
- $10,000 - $25,000
Fenton specializes in crafting compelling stories and building movements that inspire change. With a focus on traditional and digital strategies, they help organizations connect with audiences to drive social and corporate impact...
Top Services:
- Video Production
- Public Relations
- Branding
- Media Buying
- Advertising
- Show more
- Location
- San Francisco, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
LOOMIS is a full-service agency that champions underdogs and challenges industry norms. We empower them to think differently, find their voice and stand out from the competition...
Top Services:
- Branding
- Creative Services
- Advertising
- Media Buying
- Web Design
- Show more
- Location
- Dallas, Texas
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Poston Communications bridges the world of law and communication. We empower legal professionals to effectively share their insights, expertise, and narratives in a dynamic industry landscape...
Top Services:
- Video Production
- Public Relations
- Reputation Management
- Media Buying
- Video Marketing
- Show more
- Location
- Lake Mary, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Corduroy Media is a San Francisco Bay Area video production company and creative agency based in Oakland. The firm specializes in storytelling through video, photo, animation/VFX, and creative content, supported by strategy, campaign execution, and performance marketing...
Top Services:
- Branding
- Video Production
- Creative Services
- Advertising
- Media Buying
- Show more
- Location
- Oakland, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Kiterocket, the dynamic merger of Impress Labs and Duo Public Relations, is a PR and marketing agency that enhances brand value by embracing uniqueness and amplifying their voice. Our diverse team of experts, from communication strategists to designers and social media consultants, are dedicated to delivering...
Top Services:
- Public Relations
- Video Production
- Creative Services
- Content Marketing
- Media Buying
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Giant Propeller's mission is to help develop the brands of tomorrow into powerhouses. We provide a comprehensive selection of services—from digital marketing and content production to brand strategy and advertising—to take businesses from startup level up through mid-market success...
Top Services:
- Email Marketing
- Digital Marketing
- CRO
- Social Media Marketing
- Media Buying
- Show more
- Location
- Burbank, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
The most seasoned digital agency in the food service sector is Dreambox, to put it simply. collaborating with more than a hundred local and national brands. For brand-conscious restaurants looking to reach customers in the most creative, reliable, and secure ways possible, Dreambox has quickly established...
Top Services:
- Digital Marketing
- Social Media Marketing
- Graphic Design
- Branding
- Media Buying
- Show more
- Location
- San Dimas, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Marie Street Marketing is a full-service integrated marketing agency working with the world's best entertainment, consumer and lifestyle brands...
Top Services:
- Content Marketing
- Digital Marketing
- Social Media Marketing
- Web Design
- Media Buying
- Show more
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
We are a full-service, independent brand innovation agency creating work that truly resonates. Our efforts not only earn awards but also deliver tangible business results for our partners...
Top Services:
- Branding
- Creative Services
- Logo Design
- Public Relations
- Media Buying
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
ANDF Digital Agency specializes in providing innovative and cutting-edge solutions to help businesses thrive in the digital world. As a trusted partner, we leverage our expertise and industry knowledge to create customized strategies and execute comprehensive digital marketing campaigns tailored to meet the...
Top Services:
- Digital Services
- Digital Marketing
- Branding
- Social Media Marketing
- Media Buying
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $10,000 - $25,000
We combine strategy, creativity, technology, and data to uncover opportunities, accelerate growth, and deliver measurable business results...
Top Services:
- Digital Marketing
- Digital Services
- Digital Strategy
- SEO
- Web Development
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Your business can't afford to wait for results. You need a marketing partner with the chops and moxie to chase them down. We're ready when you are. We illuminate the solution your competition never saw coming. As your partner, we have robust and adaptable paths to success with well-grounded, ready-to-grow...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Media Buying
- Show more
- Location
- Portland, Oregon
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Brandwoven is reshaping the way brands navigate the ever-changing marketplace landscape. We invest in the growth of dynamic, product-based brands by providing full-service consulting and management solutions. Our adaptive strategies empower brands to excel and drive growth...
Top Services:
- Business Consulting
- SEO
- Market Research
- CRO
- Advertising
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
EGC Group is the all-in performance marketing agency for brands that have outgrown good enough. We blend media, search, social, creative and Performance PR with deep vertical expertise to help ambitious brands get noticed, get chosen and turn interest into action...
Top Services:
- Digital Marketing
- Public Relations
- CRO
- PPC
- Media Buying
- Show more
- Location
- Melville, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $10,000 - $25,000
Todays marketing leaders face complex challenges broken workflows, scattered campaigns, and rising costs. Add multiple non-aligned agencies to the mix, and those challenges multiply. Thats why we take a different approach...
Top Services:
- Video Production
- Digital Services
- Digital Strategy
- Digital Marketing
- Media Buying
- Show more
- Location
- Indianapolis, Indiana
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
DTCo is a growth agency for DTC brands spending $150K to $15M a month. Paid media, creative, funnels and ORCA measurement, run as one integrated system...
Top Services:
- Digital Marketing
- Digital Strategy
- Creative Services
- Digital Services
- PPC
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
FIG offers an innovative approach to the traditional agency model by providing smarter and more agile solutions that benefit clients. Our team is devoted to developing creative strategies for success, delivering exceptional results each time...
Top Services:
- Web Design
- Web Development
- Social Media Marketing
- Advertising
- SEO
- Show more
- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
For over fifteen years, 1905 New Media has been a trusted marketing communications firm based in St. Louis. Our expertise lies in copywriting, strategic planning, visual identity, public relations and branding. In recognition of our exceptional work, we have been honored as one of the top 25 PR firms in St...
Top Services:
- Creative Services
- Video Production
- Public Relations
- Logo Design
- Branding
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
We build brands and launch products from the ground up through Creative Services, Digital Marketing Services and Brand Strategy. We are a Creative Marketing Studio that creates immersive brand experiences through design, film, visual effects, motion graphics, 3D animation, Digital Marketing and Brand...
Top Services:
- Creative Services
- Digital Services
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
The OneBillion! Agency isn't your typical agency. We're a marketing effectiveness shop helping brands grow through data-driven, customer-centric, and results-oriented marketing campaigns...
Top Services:
- Creative Services
- Market Research
- Branding
- eCommerce
- Web Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $10,000 - $25,000
Our dream team video production crew are award-winning seasoned pros. Once weve produced your commercial we zip code target using research demographics, contextual signals, and streaming preferences to triangulate and build our clients audiences...
Top Services:
- Video Production
- Branding
- Digital Services
- Video Marketing
- Advertising
- Show more
- Location
- Derry, New Hampshire
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Offering Social Media & Digital Marketing, Advertising, And Branding Services. Brogan Tennyson Group goes all in for their clients with visionary thinking, ahead-of-the-curve imagery and a proven ability to attract the perfect customer...
Top Services:
- Digital Marketing
- Branding
- Video Production
- Advertising
- Digital Services
- Show more
- Location
- Trenton, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
Allora Media empowers small businesses by capturing authentic, real-time content of their teams and services in action. We handle everythingfrom on-site filming and professional editing to curating and scheduling posts across multiple platforms. Our streamlined approach allows businesses to focus on what they...
Top Services:
- Social Media Marketing
- Digital Marketing
- Creative Services
- Graphic Design
- Video Production
- Show more
- Location
- Southington, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
American Koders is a USA-based software development company delivering innovative and customized digital solutions for startups and established businesses...
Top Services:
- Web Design
- UI/UX Design
- WordPress Website Design
- eCommerce Development
- Mobile App Development
- Show more
- Location
- Kalispell, Montana
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
Media Buying Agencies by City
Media Buying Agencies by State
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Media Buying Agency FAQs
What services do media buying agencies in the United States provide?
These types of agencies help brands with:
- Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
- Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
- Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
- Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
- Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
- Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
| Fee Type | Typical Cost Range | Notes |
| Monthly retainer | $1,500 to $10,000 | Based on complexity and channel mix |
| % of media spend | 10% to 20% | Scales with spend and performance scope |
| One-time setup fee | $1,500 to $3,000 | Tracking, pixels, dashboards, QA |
| Hourly rate | $100 to $150+ | Specialized strategy or audits |
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
| Campaign Type | Budget Range | Typical Scope |
| Pilot campaigns | ~$25,000 | 1 to 2 platforms, short run |
| Integrated campaigns | $50,000 to $300,000 | Multi-channel, performance tracking |
| Large/national campaigns | Up to $500,000 | 12 to 24 weeks, heavy media mix |
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
| Channel | Early Signals | Stable Performance |
| Paid social | 7 to 21 days | 30 to 45 days |
| Google Search | 3 to 10 days (with volume) | 8 to 12 weeks |
| YouTube | 5 to 10 days | 3 to 4 weeks |
| CTV/Programmatic | 4 to 8 weeks | 10 to 12 weeks |
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
| Campaign Size | Planning & Setup | Build & QA | Optimization Cadence | Total Timeline |
| Small-scale | 1 to 2 weeks | 3 to 5 days | Weekly | 4 to 8 weeks |
| Mid-size | 2 to 3 weeks | 1 week | 2-3× weekly | 8 to 12 weeks |
| Large/Multi-channel | 3 to 5 weeks | 1 to 2 weeks | Daily | 12 weeks to 6 months |
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
- Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
- Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
- Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
- Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
- Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness










































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