Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner. 

United States × $10,000 - $25,000 ×
  • Redefine Influence with The Social Standard.

    We are The Social Standard, the gold standard in influencer marketing. Our mission: set the industry benchmark. We connect top brands with social talent across platforms, crafting effective campaigns that captivate audiences and surpass goals...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Media Buying
    • Branding
    • Show more
    Location
    Santa Monica, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Make smarter campaign decisions with real-time insights.

    Make smarter campaign decisions with real-time insights...

    Top Services:

    • Market Research
    • Digital Strategy
    • Media Buying
    • Digital Marketing
    • Video Marketing
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Creatives That Tell A Compelling Story

    We scale purpose-driven brands with performance-focused ads. Strategic content & ad placement that accelerates your impact on the world. A full-service creative and marketing agency that helps brands grow through strategic content, performance-driven paid media, and measurable, data-backed results...

    Top Services:

    • Digital Marketing
    • Video Production
    • Media Buying
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Huntington, West Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • Resonate. Motivate. Impress.

    Hydrogen Advertising creates eye-catching and impactful ideas that have the ability to both motivate your audience and grow revenue. Their focus on utilizing simplicity for maximum effect makes these concepts truly unforgettable...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Media Buying
    • Content Marketing
    • Advertising
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Elevate Your Brand With Our Expertise

    Indigo Studio is a boutique social media marketing agency based in New Jersey, specializing exclusively in hospitality and F&B brands. By combining creative storytelling, content production, and performance marketing, the agency helps restaurants, venues, and hospitality businesses stand out and drive real...

    Top Services:

    • Digital Strategy
    • Graphic Design
    • Creative Services
    • Branding
    • Logo Design
    • Show more
    Location
    Roselle Park, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Big Ideas, Little Agency.

    Innovative Advertising makes marketing magic happen. Our agency boldly reaches clients across the Southeast - from Louisiana to North Carolina and everywhere in between! We specialize in everything under the sun: advertising, branding, media services... you name it. Don't just take our word for it though;...

    Top Services:

    • Social Media Marketing
    • Email Marketing
    • Media Buying
    • PPC
    • Digital Marketing
    • Show more
    Location
    Mandeville, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Push Beyond The Obvious.

    Bloom is a full-service development firm that focuses on stretching the boundaries of conventional thinking to propel your business to new heights through aggressive marketing strategies, distinctive branding and advertising, and an all-encompassing approach! Don't be afraid to think outside the box; your...

    Top Services:

    • SEO
    • PPC
    • Media Buying
    • Print Design
    • Branding
    • Show more
    Location
    Savannah, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $265/hr
    Minimal Budget
    $10,000 - $25,000
  • Built for growth, now.

    The HOW Agency serves as the digital extension of the 5W network of agencies, representing a comprehensive digital enterprise born from the intersection of discourse and culture. Our mission is to foster brand expansion, wield conversational influence, and, ultimately, deliver measurable growth for our...

    Top Services:

    • Digital Services
    • Digital Marketing
    • Media Buying
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Weinberg Whitman is a dynamic team of seasoned marketing consultants and advisors.

    Weinberg Whitman is a dynamic team of seasoned marketing consultants and advisors dedicated to propelling your business to new heights. With a wealth of experience across diverse industries, we bring a fresh perspective and proven strategies to drive success...

    Top Services:

    • Digital Strategy
    • Digital Services
    • Media Buying
    • Digital Marketing
    • SEO
    • Show more
    Location
    New York City, New York
    Number of Employees
    250 - 499
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $10,000 - $25,000
  • Succeed with Strategic Thinking.

    Steenman Associates: 30 years running with an experienced team ready to steer your campaign in the right direction. Our full-service agency and digital services firm provide traditional + cutting edge media strategies for marketers, retailers, auto dealerships & events searching for improved lead acquisition...

    Top Services:

    • PPC
    • Advertising
    • Digital Marketing
    • Media Buying
    • Video Production
    • Show more
    Location
    Everett, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $10,000 - $25,000
  • Digital advertising in the desired way

    Jump Company is an agency specializing in advertising, branding, design and digital marketing. We are located in St. Louis and Decatur, Illinois, and our team brings a wealth of experience and expertise to the table. Since our establishment in 2001, we have cultivated a national presence and served clients...

    Top Services:

    • Creative Services
    • Branding
    • Advertising
    • Media Buying
    • UI/UX Design
    • Show more
    Location
    University City, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Digital Marketing Consultancy

    At Mosto Digital, our fervor lies in democratizing digital advertising to enable individuals to reach their performance objectives. With a wealth of experience spanning over 15 years, we excel in crafting influential yet cost-effective digital marketing strategies customized for brands across the spectrum of...

    Top Services:

    • Digital Marketing
    • Web Development
    • CRO
    • Media Buying
    • Advertising
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $10,000 - $25,000
  • Empowering the Underdog

    LOOMIS is a full-service agency that champions underdogs and challenges industry norms. We empower them to think differently, find their voice and stand out from the competition...

    Top Services:

    • Branding
    • Creative Services
    • Advertising
    • Media Buying
    • Web Design
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Empowering Legal Leaders Through Strategic Communication

    Poston Communications bridges the world of law and communication. We empower legal professionals to effectively share their insights, expertise, and narratives in a dynamic industry landscape...

    Top Services:

    • Video Production
    • Public Relations
    • Reputation Management
    • Media Buying
    • Video Marketing
    • Show more
    Location
    Lake Mary, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Stories That Resonate, Content That Matters

    Corduroy Media is a San Francisco Bay Area video production company and creative agency based in Oakland. The firm specializes in storytelling through video, photo, animation/VFX, and creative content, supported by strategy, campaign execution, and performance marketing...

    Top Services:

    • Branding
    • Video Production
    • Creative Services
    • Advertising
    • Media Buying
    • Show more
    Location
    Oakland, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Amplifying Your Brand's Voice

    Kiterocket, the dynamic merger of Impress Labs and Duo Public Relations, is a PR and marketing agency that enhances brand value by embracing uniqueness and amplifying their voice. Our diverse team of experts, from communication strategists to designers and social media consultants, are dedicated to delivering...

    Top Services:

    • Public Relations
    • Video Production
    • Creative Services
    • Content Marketing
    • Media Buying
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Building and Propelling eCommerce Empires

    Giant Propeller's mission is to help develop the brands of tomorrow into powerhouses. We provide a comprehensive selection of services—from digital marketing and content production to brand strategy and advertising—to take businesses from startup level up through mid-market success...

    Top Services:

    • Email Marketing
    • Digital Marketing
    • CRO
    • Social Media Marketing
    • Media Buying
    • Show more
    Location
    Burbank, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • We Are a Digitally-Inspired Advertising Agency That Grows Hospitality Brands.

    The most seasoned digital agency in the food service sector is Dreambox, to put it simply. collaborating with more than a hundred local and national brands. For brand-conscious restaurants looking to reach customers in the most creative, reliable, and secure ways possible, Dreambox has quickly established...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Graphic Design
    • Branding
    • Media Buying
    • Show more
    Location
    San Dimas, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Empowering Small Businesses with Cutting-Edge Local Digital Marketing Solutions

    Marie Street Marketing is a full-service integrated marketing agency working with the world's best entertainment, consumer and lifestyle brands...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • Media Buying
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Triumph Through Innovation.

    We are a full-service, independent brand innovation agency creating work that truly resonates. Our efforts not only earn awards but also deliver tangible business results for our partners...

    Top Services:

    • Branding
    • Creative Services
    • Logo Design
    • Public Relations
    • Media Buying
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    250 - 499
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • ANDF Digital Agency Specializes in Digital Marketing Solutions Tailored To Your Business

    ANDF Digital Agency specializes in providing innovative and cutting-edge solutions to help businesses thrive in the digital world. As a trusted partner, we leverage our expertise and industry knowledge to create customized strategies and execute comprehensive digital marketing campaigns tailored to meet the...

    Top Services:

    • Digital Services
    • Digital Marketing
    • Branding
    • Social Media Marketing
    • Media Buying
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $10,000 - $25,000
  • Making Brands Unstoppable

    We combine strategy, creativity, technology, and data to uncover opportunities, accelerate growth, and deliver measurable business results...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Digital Strategy
    • SEO
    • Web Development
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Complexity Is No Match For Creativity.

    Your business can't afford to wait for results. You need a marketing partner with the chops and moxie to chase them down. We're ready when you are. We illuminate the solution your competition never saw coming. As your partner, we have robust and adaptable paths to success with well-grounded, ready-to-grow...

    Top Services:

    • Digital Marketing
    • SEO
    • Content Marketing
    • Social Media Marketing
    • Media Buying
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Empowering Commerce

    Brandwoven is reshaping the way brands navigate the ever-changing marketplace landscape. We invest in the growth of dynamic, product-based brands by providing full-service consulting and management solutions. Our adaptive strategies empower brands to excel and drive growth...

    Top Services:

    • Business Consulting
    • SEO
    • Market Research
    • CRO
    • Advertising
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • When You've Outgrown "Good Enough"

    EGC Group is the all-in performance marketing agency for brands that have outgrown good enough. We blend media, search, social, creative and Performance PR with deep vertical expertise to help ambitious brands get noticed, get chosen and turn interest into action...

    Top Services:

    • Digital Marketing
    • Public Relations
    • CRO
    • PPC
    • Media Buying
    • Show more
    Location
    Melville, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $10,000 - $25,000
  • Turn Empathy Into Impact

    Todays marketing leaders face complex challenges broken workflows, scattered campaigns, and rising costs. Add multiple non-aligned agencies to the mix, and those challenges multiply. Thats why we take a different approach...

    Top Services:

    • Video Production
    • Digital Services
    • Digital Strategy
    • Digital Marketing
    • Media Buying
    • Show more
    Location
    Indianapolis, Indiana
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • The Storytellers for the Information Age

    FIG offers an innovative approach to the traditional agency model by providing smarter and more agile solutions that benefit clients. Our team is devoted to developing creative strategies for success, delivering exceptional results each time...

    Top Services:

    • Web Design
    • Web Development
    • Social Media Marketing
    • Advertising
    • SEO
    • Show more
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • A pioneer in marketing communications

    For over fifteen years, 1905 New Media has been a trusted marketing communications firm based in St. Louis. Our expertise lies in copywriting, strategic planning, visual identity, public relations and branding. In recognition of our exceptional work, we have been honored as one of the top 25 PR firms in St...

    Top Services:

    • Creative Services
    • Video Production
    • Public Relations
    • Logo Design
    • Branding
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Forever curious.

    We build brands and launch products from the ground up through Creative Services, Digital Marketing Services and Brand Strategy. We are a Creative Marketing Studio that creates immersive brand experiences through design, film, visual effects, motion graphics, 3D animation, Digital Marketing and Brand...

    Top Services:

    • Creative Services
    • Digital Services
    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Marketing isn't a math problem.

    The OneBillion! Agency isn't your typical agency. We're a marketing effectiveness shop helping brands grow through data-driven, customer-centric, and results-oriented marketing campaigns...

    Top Services:

    • Creative Services
    • Market Research
    • Branding
    • eCommerce
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
  • Big thinking small.

    Offering Social Media & Digital Marketing, Advertising, And Branding Services. Brogan Tennyson Group goes all in for their clients with visionary thinking, ahead-of-the-curve imagery and a proven ability to attract the perfect customer...

    Top Services:

    • Digital Marketing
    • Branding
    • Video Production
    • Advertising
    • Digital Services
    • Show more
    Location
    Trenton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Lets Bring Your Story To Life.

    Our dream team video production crew are award-winning seasoned pros. Once weve produced your commercial we zip code target using research demographics, contextual signals, and streaming preferences to triangulate and build our clients audiences...

    Top Services:

    • Video Production
    • Branding
    • Digital Services
    • Web Design
    • Video Marketing
    • Show more
    Location
    Derry, New Hampshire
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Elevating business profiles and personal stories.

    Allora Media empowers small businesses by capturing authentic, real-time content of their teams and services in action. We handle everythingfrom on-site filming and professional editing to curating and scheduling posts across multiple platforms. Our streamlined approach allows businesses to focus on what they...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Creative Services
    • Graphic Design
    • Video Production
    • Show more
    Location
    Southington, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Vision Our Code

    American Koders is a USA-based software development company delivering innovative and customized digital solutions for startups and established businesses...

    Top Services:

    • Web Design
    • UI/UX Design
    • WordPress Website Design
    • eCommerce Development
    • Mobile App Development
    • Show more
    Location
    Kalispell, Montana
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • WHERE SCIENCE BECOMES STORY AND BRANDS SCALE

    Jadi is a strategic brand agency built for science-forward consumer brands health, wellness, beauty, nutrition, and technology. We translate product truth, ingredient science, and real innovation into stories that build belief and systems that scale it. Strategy. Story. Systems. Scale...

    Top Services:

    • Branding
    • Digital Strategy
    • Content Marketing
    • Video Production
    • Advertising
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Time for a Digital Marketing Boost

    Single Grain is an innovative digital marketing agency that takes businesses to the next level with comprehensive services. We put great companies on a path to success! We are a powerhouse digital marketing agency that helps ambitious companies realize their dreams and reach new heights...

    Top Services:

    • CRO
    • Digital Marketing
    • SEO
    • PPC
    • Content Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Connecting Brands. Driving Action.

    ARSNL is an integrated performance media and marketing agency that connects brands to their target audiences through digital and traditional media solutions. With expertise in paid media, creative content, and user experience (UX) design, ARSNL delivers impactful marketing strategies. Since its inception...

    Top Services:

    • Media Buying
    Location
    Doral, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Innovative Media Solutions. Exceptional Service.

    DirectAvenue is a data-driven media buying agency specializing in linear television (TV) and connected TV (CTV) advertising to drive growth and revenue. The agency combines advanced analytics with a strategic, audience-first approach to deliver measurable results across all screens and customer touchpoints...

    Top Services:

    • Media Buying
    • Advertising
    Location
    Carlsbad, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Scaling Success for Global Impact

    Rainmaker Ad Ventures leverages extensive media buying experience, cutting-edge artificial intelligence (AI) technology, and robust industry partnerships to propel leading digital advertisers and publishers to new heights. Specializing in high-performance email, video, native, and display advertising, the...

    Top Services:

    • Media Buying
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Your Business is Your Pride & Joy

    With a hunger for success, a desire for more, and a team of top marketing and advertising talent, Team MMG is the agency of growth. Were an integrated advertising agency thats been helping clients boost their business for years...

    Top Services:

    • Media Buying
    Location
    Cypress, Texas
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Fueling Brand & Sales Growth

    Magnitude Digital is an award-winning performance marketing agency driving brand and sales growth. Founded in 2012, the agency offers a comprehensive suite of services, including paid media, SEO, creative design, and analytics. With a client-centric approach, Magnitude Digital focuses on delivering effective...

    Top Services:

    • Media Buying
    • PPC
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Trusted Media Partner

    Briggs & Caldwell is a premier media buying agency recognized for its commitment to strategic, client-centered partnerships. With award-winning expertise in traditional and digital media, the agency delivers results-driven solutions that align with each client's unique goals. Its comprehensive services span...

    Top Services:

    • Media Buying
    • Advertising
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Experience That Matters, Solutions That Inspire.

    Principia Analytics combines expertise in digital marketing, media buying, and eCommerce to deliver innovative solutions that optimize workflows, improve campaign results, and uncover actionable insights...

    Top Services:

    • Media Buying
    Location
    Boulder, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Marketing That Bridges Communities and Creates Impact.

    Wicked Bionic is a purpose-driven marketing agency committed to fostering inclusivity and empowering diverse communities through impactful and socially conscious marketing strategies...

    Top Services:

    • Advertising
    • Media Buying
    • Digital Strategy
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Shaping Stories. Building Movements. Inspiring Change.

    Fenton specializes in crafting compelling stories and building movements that inspire change. With a focus on traditional and digital strategies, they help organizations connect with audiences to drive social and corporate impact...

    Top Services:

    • Advertising
    • Branding
    • Media Buying
    • Video Production
    • Public Relations
    • Show more
    Location
    San Francisco, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Building Brands People Believe In

    Liquid Agency specializes in aligning brand, employee, and customer experiences to create belief and drive growth. By bridging brand consulting and activation, they deliver measurable business results and forge meaningful connections between organizations and their audiences...

    Top Services:

    • Branding
    • Advertising
    • Media Buying
    Location
    San Jose, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Maximum Return on Cultural Intelligence

    Lopez Negrete Communications is the largest independent, Hispanic-owned full-service agency in the United States. Specializing in connecting corporations with Americas influential Hispanic consumer segment, the agency offers comprehensive marketing and communications services tailored to drive cultural...

    Top Services:

    • Advertising
    • Media Buying
    • Direct Marketing
    Location
    Houston, Texas
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Marketing and Advertising Seattle, Washington

    Copacino+Fujikado agency excels in providing full-service advertising solutions, emphasizing a blend of strategic insight and creative innovation infused with a human touch. They maintain lasting client relationships through a partnership approach that values empathy and collaboration, catering to local...

    Top Services:

    • Advertising
    • Digital Marketing
    • Media Buying
    Location
    Seattle, Washington
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000

Media Buying Agency FAQs

What services do media buying agencies in the United States provide?

These types of agencies help brands with: 

  • Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance. 
  • Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative. 
  • Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift. 
  • Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok. 
  • Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels. 
  • Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths. 

How much do media buying services in the US cost?

Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.  

These numbers are based on industry research and expert insights from Colormatics:  

Fee Type  Typical Cost Range  Notes 
Monthly retainer  $1,500 to $10,000  Based on complexity and channel mix 
% of media spend  10% to 20%   Scales with spend and performance scope 
One-time setup fee  $1,500 to $3,000 Tracking, pixels, dashboards, QA 
Hourly rate  $100 to $150+  Specialized strategy or audits 

Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements. 

Campaign Type  Budget Range  Typical Scope 
Pilot campaigns  ~$25,000  1 to 2 platforms, short run 
Integrated campaigns  $50,000 to $300,000  Multi-channel, performance tracking 
Large/national campaigns  Up to $500,000 12 to 24 weeks, heavy media mix 

 

When can clients expect ROI from paid media campaigns?

ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize. 

Channel  Early Signals  Stable Performance 
Paid social  7 to 21 days 30 to 45 days 
Google Search  3 to 10 days (with volume)  8 to 12 weeks
YouTube  5 to 10 days 3 to 4 weeks 
CTV/Programmatic 4 to 8 weeks  10 to 12 weeks

 

What are the typical timelines for media buying projects from planning to launch?

Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization. 

Campaign Size Planning & Setup Build & QA Optimization Cadence Total Timeline
Small-scale 1 to 2 weeks 3 to 5 days Weekly  4 to 8 weeks 
Mid-size  2 to 3 weeks  1 week  2-3× weekly  8 to 12 weeks 
Large/Multi-channel  3 to 5 weeks  1 to 2 weeks  Daily 12 weeks to 6 months 

 

What KPIs should your business track when working with these agencies?

When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.  

Key KPIs to monitor include: 

  • Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure 
  • Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance 
  • Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability 
  • Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels 
  • Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness 

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