Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner. 

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States × $50,000 & Up ×
  • Be Part of the Story.

    Ad Results Media places campaigns across podcasts, YouTube, streaming audio, radio, creator partnerships, and experiential activations. Each channel gets planned within the same media strategy...

    Top Services:

    • Media Buying
    • Advertising
    • Video Production
    • Audio Production
    • Show more
    Location
    Houston, Texas
    Number of Employees
    100 - 249
    Minimal Budget
    $50,000 & Up
  • There Is No Limit

    3Q/DEPT has been helping innovative businesses succeed since 2008. Through 3Q's assistance, brands such as Square, ModCloth, SurveyMonkey and Eventbrite have evolved from up-and-comers to industry leaders! For more information on the services we offer visit https://3qDept.com/contact today - it could be your...

    Top Services:

    • SEO
    • Media Buying
    • Social Media Marketing
    • eCommerce
    • Digital Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    500 - 999
    Minimal Budget
    $50,000 & Up
  • GKV is a full-service integrated communications agency.

    GKV provides Advertising, Brand Identity, Brand Inside, Media Planning & Buying, Public Relations, Social Media, Grassroots, Direct Marketing, Video Editing Services...

    Top Services:

    • Branding
    • Digital Marketing
    • Audio Production
    • Public Relations
    • Video Production
    • Show more
    Location
    Baltimore, Maryland
    Number of Employees
    50 - 99
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    10 Projects Listed
  • Love Growth. Hate Waste.

    Tinuiti is the largest independent fullfunnel performance marketing agency in the U.S., managing over $4billion in media spend across search, social, commerce, TV/audio, and affiliate channels. With 1,200+ employees and locations across North America, the agency blends media expertise, data science, and...

    Top Services:

    • Media Buying
    • Digital Marketing
    • eCommerce
    • Video Marketing
    • PPC
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
  • Bold Ideas. Unconventional Impact.

    At Celtic, we challenge the ordinary, disrupt expectations, and craft unforgettable marketing strategies. With over 30 years of expertise in B2B industries like agriculture, chemistry, food, manufacturing, and pet, we turn bold ideas into tangible success...

    Top Services:

    • Advertising
    • Digital Marketing
    • Creative Services
    • Content Marketing
    • Digital Services
    • Show more
    Location
    Park Ridge, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed
  • Bespoke Media & Marketing Strategies

    Harmelin Media is a strategic, data-driven media agency dedicated to maximizing measurable business outcomes for clients. With over 40 years of experience, the agency offers in-depth consumer insights, advanced targeting technologies, and a commitment to operational excellence. Its service-driven culture...

    Top Services:

    • Media Buying
    Location
    Bala Cynwyd, Pennsylvania
    Number of Employees
    500 - 999
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Elevating Brands. Amplifying Voices.

    For over 15 years, Ark Marketing, a media buying and digital marketing agency, has partnered with clients to enhance their online visibility and market presence. Leveraging custom marketing strategies, the agency elevates brands, champions causes, and drives revenue growth. Its tailored approach ensures...

    Top Services:

    • Media Buying
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Media Buying for Ambitious Brands

    Criterion Global excels in delivering capital-efficient media buying services for top brands and in-house media teams. Combining advanced technology with a relentless drive for success, Criterion Global facilitates new customer acquisition and global expansion. It provides television (TV), video, retail media...

    Top Services:

    • Media Buying
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Amplifying Your Media Impact

    As a leading, independent, woman-owned media agency with offices in Pittsburgh, Cleveland, and Rochester, Hoffmann Murtaugh delivers exceptional media solutions. Our team boasts extensive experience across industries and media channels, enabling us to craft targeted strategies for both national and local...

    Top Services:

    • Media Buying
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Creatives With Agency

    SG Cartel is a global creative services coalition headquartered in Los Angeles, specializing in fashion, luxury, beauty and premium lifestyle. We build culturally resonant brands through creative strategy, storytelling and narrative architecture, graphic design, campaign concepting and content production...

    Top Services:

    • Branding
    • Media Buying
    • Package Design
    • Web Design
    • Graphic Design
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    5 Projects Listed
  • Architecting growth with purpose.

    NOVUS is an independent media agency that architects growth with purpose where every media decision is intentional, measurable, and built for impact...

    Top Services:

    • Digital Marketing
    • Media Buying
    • Social Media Marketing
    • Video Marketing
    • Advertising
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $50,000 & Up
  • Pioneers in Media Buying

    Media Two stands as a prominent player in the realm of media buying, distinguished by their comprehensive approach to managing both conventional and digital acquisitions from within their organization...

    Top Services:

    • Media Buying
    • Digital Marketing
    • PPC
    • eCommerce
    • SEO
    • Show more
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    3 Projects Listed
  • Empathy Driven. Creative Powered.

    Dame Creative is a female-led full-service creative agency based in Chicago, specialising in brand strategy, design and storytelling that connect meaningfully with people and drive business outcomes...

    Top Services:

    • Branding
    • Digital Marketing
    • Media Buying
    • Advertising
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Marketing That Delivers Profitable Revenue Growth

    Our omni-channel capabilities allow us to grow our partners everywhere, efficiently and at hyper-speed. We make data-driven market decisions based on the metrics that matter most: CAC, ROAS, LTV, MER, CPL and Incrementality...

    Top Services:

    • Media Buying
    • Digital Marketing
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
  • Level Up Your Marketing

    GameChangerSF specializes in mobile app marketing, creative services, and data science. With eight years of experience and a track record of profitable apps marketed, we are the winning choice for your promotional initiatives...

    Top Services:

    • Mobile App Development
    • Digital Marketing
    • Media Buying
    • Market Research
    • Show more
    Location
    San Mateo, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    5 Projects Listed
  • An independent creative agency in Washington DC

    This January is an indie creative agency building brands that have to earn attention instead of buying it. Our design, creative, production and media buying teams sit side by side. Clients include Lufthansa Group, GRVTY, the International Spy Museum and ZURU...

    Top Services:

    • Advertising
    • Creative Services
    • Branding
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    2 Projects Listed
  • The way we're wired.

    DAE and Company is a marketing agency known for fostering long-term relationships with clients through strategic, creative, and responsive services. Their commitment to becoming an integral part of a client's operations has led to partnerships often exceeding two decades, demonstrating their value and...

    Top Services:

    • Media Buying
    • Advertising
    • Public Relations
    Location
    South Lake Tahoe, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $50,000 & Up
  • Ruckus

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Expertly Crafted Disruption

    Ruckus is a full-service agency that powers game-changing companies and global influencers with services such as: advertising, digital marketing, branding, video editing, and many more to scale up your business...

    Top Services:

    • Branding
    • Web Design
    • Video Production
    • Digital Marketing
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed
  • A Research-Based Creative Agency for Challenger Brands.

    Watson Creative is a research-driven branding and creative agency based on the West Coast. We specialize in brand strategy, design, marketing, and digital experiences that help businesses and nonprofits grow with purpose and impact...

    Top Services:

    • Branding
    • Design Services
    • Digital Services
    • Creative Services
    • Package Design
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    50 - 99
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    6 Projects Listed
  • Creative that scales growth

    inBeat Agency is a creator-led marketing agency that helps brands to achieve critical business goals. Whether its breaking into a new market, increasing conversion rates, or building brand authority, the agencys tried-and-tested formula for creator partnerships leads businesses to leverage social me...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • PPC
    • CRO
    • Show more
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    5 Projects Listed
  • Be Epic.

    Are you seeking a competitive edge? Check us out at Epicosity, where we unlock the potential of our clients and team. With a strong experience in brand development, media planning/placement & digital/social strategies, there is no goal beyond reach. For those ready to challenge their limits - let us prove...

    Top Services:

    • Media Buying
    • Video Production
    • Digital Marketing
    • Branding
    • Content Marketing
    • Show more
    Location
    Sioux Falls, South Dakota
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $50,000 & Up
  • Where service you can trust meets high-impact results.

    Involved Media is a global independent media buying agency with eyes on the client every step of the way. We help growing brands flourish across the globe and challenge what can be expected of an indie - combining hands-on service and agility of an indie with the resources of a global enterprise...

    Top Services:

    • Media Buying
    • Advertising
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • The Power of Analytics at Your Fingertips

    Fearless Media has developed a robust system that helps bridge the gap common in traditional marketing. By combining media and creative expertise into one cohesive team of passionate inquirers, Fearless Media has become an indispensable solution for successful branding campaigns...

    Top Services:

    • Media Buying
    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • Email Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • M&A Reimagined

    Top partner for e-commerce omni channel growth specializing in: Finding capital partners for investments/acquisitions, Email/SMS marketing, and Paid Advertising on all channels...

    Top Services:

    • Email Marketing
    • Media Buying
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Insightful Solutions For Remarkable Outcomes

    EXL Media guarantees to provide you with a tailored strategy focusing on meeting your needs and delivering tangible results. Our approach is open, collaborative, unified to ensure maximum effectiveness in all aspects of our work together...

    Top Services:

    • Social Media Marketing
    • Media Buying
    • PPC
    • Digital Marketing
    • Digital Strategy
    • Show more
    Location
    Incline Village, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $50,000 & Up
  • Get Ready for Benchmark-Shattering Results

    At Marketing Doctor, we are transforming the media planning and buying landscape one client at a time. Our unique strategy of converging traditional and digital platforms is ahead of its time--we create unparalleled synergy across channels while ensuring maximum value for our clients' marketing budgets. We're...

    Top Services:

    • Advertising
    • Media Buying
    • Digital Marketing
    • PPC
    • Digital Strategy
    • Show more
    Location
    Northampton, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Digital and marketing agency of Boston

    CommCreative is a marketing agency with a strategic mindset and creative energy that is deeply rooted in digital. We are passionate about crafting stories that truly express the core of our clients and connect with their target audiences. Whether it is B2B or B2C, we believe in stirring up emotions to inspire...

    Top Services:

    • Branding
    • Media Buying
    • Web Design
    • Advertising
    • Digital Strategy
    • Show more
    Location
    Framingham, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Connecting brands to the world's most influential stories, talent, and audiences.

    At Forge Entertainment, we believe great stories create powerful connections. We specialize in elevating brands through strategic partnerships, authentic integrations, and compelling content that resonates with audiences and delivers measurable value...

    Top Services:

    • Branding
    • Media Buying
    • Content Marketing
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $50,000 & Up
  • Copacino Fujikado Advertising is a full-service, fiercely independent agency that believes every brand deserves breakthrough work...

    Top Services:

    • Advertising
    • Media Buying
    • Market Research
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $275/hr
    Minimal Budget
    $50,000 & Up
  • Connecting Brands, Inspiring Growth.

    Borshoff is an integrated marketing communications agency, crafting impactful connections between brands and their audiences for nearly four decades...

    Top Services:

    • Advertising
    • Digital Marketing
    • Media Buying
    • Public Relations
    • Branding
    • Show more
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Make a Great Impression

    CCMedia Agency guarantees the best performance for clients through targeted strategies backed by data and strong relationships. Our superior media plans, exceptional service and extensive range of services - from SEM to TV advertising. We combine with actionable analytics, allowing us to create an effective...

    Top Services:

    • Social Media Marketing
    • PPC
    • Media Buying
    • Advertising
    • Digital Marketing
    • Show more
    Location
    Reno, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Engaging Content. Brilliant Design.

    At The Charles, we craft unforgettable brand experiences. Our expert team creates strategic campaigns and digital journeys for lifestyle, beauty, luxury media & technology brands that drive impactful storytelling with lasting impressions...

    Top Services:

    • Email Marketing
    • Social Media Marketing
    • Media Buying
    • Digital Marketing
    • PPC
    • Show more
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Break Barriers. Spark Growth.

    IMM makes brands break barriers and spark growth through innovative digital solutions. Our expertise is like a guiding force that helps set companies on the course for success - enabling them to evolve, rise and reach their tipping point of greatness! So, if you're looking to put your business in motion or...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Media Buying
    • Advertising
    • SEO
    • Show more
    Location
    Boulder, Colorado
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Reach Your Audience on the Wing.

    Wingman Media is a Los Angeles-based media planning and buying agency whose expert growth marketing services have earned them an incredible spot in the Inc 5000’s Fastest Growing Private Companies of 2022 list. We help all kinds of companies, whether they're just starting up or already established - by...

    Top Services:

    • PPC
    • Advertising
    • Social Media Marketing
    • Media Buying
    • Web Design
    • Show more
    Location
    Westlake Village, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Fueled by Performance. Driven by Results.

    Boathouse is a performance marketing agency dedicated to improving marketing impact through data, creativity, and cutting-edge technology. Guided by a team-focused ethos, Boathouse combines strategic rigor with innovative solutions to deliver results that drive client success. Committed to diversity and...

    Top Services:

    • Advertising
    • Content Marketing
    • Social Media Marketing
    • Media Buying
    • Market Research
    • Show more
    Location
    Waltham, Massachusetts
    Number of Employees
    100 - 249
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $50,000 & Up
  • Envision Your Success With Digital Excellence

    We're Envisionit, a full-service digital agency. Our team combines digital marketing expertise with creative design and cutting-edge technology to drive growth and maximize your ROI. Let us help you envision your success!...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • Media Buying
    • Creative Services
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Average Hourly Rate
    $155/hr
    Minimal Budget
    $50,000 & Up
  • Cultural Connections That Convert.

    As an integrated cross-cultural marketing agency, Sensis connects brands with people through meaningful marketing strategies that build sustainable demand. Our cross-cultural model combines expertise in the Hispanic, African American, and Asian markets, while our research-based approach offers cost-efficient...

    Top Services:

    • Video Production
    • Graphic Design
    • Public Relations
    • SEO
    • Media Buying
    • Show more
    Location
    Glendale, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • We are customer-focused

    We are Doe-Anderson, a long-standing ad agency with roots dating back to 1915. At the heart of our work lies a profound understanding of the individuals behind consumer behavior...

    Top Services:

    • Creative Services
    • Advertising
    • Branding
    • Event Marketing
    • Media Buying
    • Show more
    Location
    Louisville, Kentucky
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $50,000 & Up
  • Independent, Full-Service Creative & Media Agency

    At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and...

    Top Services:

    • SEO
    • Package Design
    • Advertising
    • Social Media Marketing
    • Media Buying
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Building Brands That Matter.

    CVR is an Indy-based independent communications agency that specializes in Building Brands That Matter. As an integrated agency, we uncover compelling insights to make customers genuinely care about your brand. With a focus on outcomes and a versatile range of services, including advertising, public relations...

    Top Services:

    • Creative Services
    • Branding
    • Video Production
    • Public Relations
    • Media Buying
    • Show more
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
  • We Help Brands Unlock Their Greatest Potential

    High-end brands defy commodity. Luxury products compete on the value of their experience, not retail price. Affluent buyers want to fall in love with a brand. But they also need reasons to believe in it. This makes the luxury purchase cycle longer. But once you win a new customer, you earn their loyalty...

    Top Services:

    • Creative Services
    • Market Research
    • Digital Strategy
    • Digital Marketing
    • Media Buying
    • Show more
    Location
    Jackson, Mississippi
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up

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Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
129,330+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
47%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
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Media Buying Agency FAQs

What services do media buying agencies in the United States provide?

These types of agencies help brands with: 

  • Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance. 
  • Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative. 
  • Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift. 
  • Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok. 
  • Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels. 
  • Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths. 

How much do media buying services in the US cost?

Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.  

These numbers are based on industry research and expert insights from Colormatics:  

Fee Type Typical Cost Range Notes 
Monthly retainer $1,500 to $10,000 Based on complexity and channel mix 
% of media spend 10% to 20%  Scales with spend and performance scope 
One-time setup fee $1,500 to $3,000Tracking, pixels, dashboards, QA 
Hourly rate $100 to $150+ Specialized strategy or audits 

Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements. 

Campaign Type Budget Range Typical Scope 
Pilot campaigns ~$25,000 1 to 2 platforms, short run 
Integrated campaigns $50,000 to $300,000 Multi-channel, performance tracking 
Large/national campaigns Up to $500,00012 to 24 weeks, heavy media mix 

 

When can clients expect ROI from paid media campaigns?

ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize. 

Channel Early Signals Stable Performance 
Paid social 7 to 21 days30 to 45 days 
Google Search 3 to 10 days (with volume) 8 to 12 weeks
YouTube 5 to 10 days3 to 4 weeks 
CTV/Programmatic4 to 8 weeks 10 to 12 weeks

 

What are the typical timelines for media buying projects from planning to launch?

Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization. 

Campaign SizePlanning & SetupBuild & QAOptimization CadenceTotal Timeline
Small-scale1 to 2 weeks3 to 5 daysWeekly 4 to 8 weeks 
Mid-size 2 to 3 weeks 1 week 2-3× weekly 8 to 12 weeks 
Large/Multi-channel 3 to 5 weeks 1 to 2 weeks Daily12 weeks to 6 months 

 

What KPIs should your business track when working with these agencies?

When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.  

Key KPIs to monitor include: 

  • Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure 
  • Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance 
  • Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability 
  • Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels 
  • Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness