Age of Majority is a distinguished marketing consultancy and market research firm dedicated to making products and services more appealing and marketable to boomers. Its unique position and extensive experience allow the firm to uncover unmet needs and high-level opportunities through advanced research tools and techniques, often powered by Age of Majority's proprietary online insights community, Revolution55.
The firm identifies and validates specific opportunities that resonate with mature consumers, bringing new or existing products to life. Age of Majority challenges myths and stereotypes about aging, revealing a significant gap in how the marketing world engages with older consumers. Its ground-breaking research shows that marketers disproportionately invest in youth, missing out on the lucrative market of mature consumers.
Founded on 30 years of management consulting, brand management, and agency experience, Age of Majority focuses on the largest and most lucrative opportunity available the aging population. The firm's leadership team oversees all client work, thought leadership, and speaking engagements, continuously expanding Age of Majority's knowledge base and insights through proprietary research and global data sources.
