The Internet's widespread use has drastically altered the B2B business landscape! The buying process is less predictable, customers are more knowledgeable than ever, and in the age of "inbound marketing," your business's success depends heavily on your online presence. Did Google find you? How current are your landing pages and website? Are you utilizing the right digital channels and strategies? Do these channels effectively convey your message? Thus, in order to impact the consumer as early as possible in their purchasing process, sales and marketing are prepared for an upgrade.