As far as internet marketing goes, increasing qualified organic traffic to your website is an incredibly worthwhile goal, but it’s a difficult one to achieve. Gaining solid search engine ranking positions requires time, expertise, and a lot of hard work. Most companies don’t have those resources in house, which is why they turn to search engine optimization (SEO) agencies. The right SEO firm can help a company improve sluggish organic traffic and gain more site visitors at a lower long-term cost than through other channels.
Unfortunately, disreputable agencies have given the entire SEO industry a bad rap in recent years. That’s because some less than respectable SEO teams rely on unethical or spammy tactics to get results. Though spammy tactics might net some modest gains in the short term, they’re guaranteed to backfire in the long run.
The cost of choosing the wrong SEO company can be enormous. Companies who work with such agencies waste time and money on services that may be actively harming their brand. Once the cat’s out of the bag, they generally need to turn to a new agency to repair the damage, costing them even more money.
All of this means that choosing the right SEO agency is of the utmost importance. But how can you separate the trustworthy ones from the bad apples? Below are some of the key differentiating factors of the best SEO experts in the business.