BrandingBusiness is a reputable B2B branding strategy and development consultancy dedicated to assisting B2B companies in establishing, evaluating, and positioning transformative brands. Formerly known as RiechesBaird, the company recognizes brands as strategic assets that yield the best results when brand strategy is integrated with business strategy. With a commitment to excellence, BrandingBusiness offers a rigorous approach to brand building, engagement, and design. The consultancy tailors programs to address the unique challenges and opportunities faced by B2B companies.

The founding partners of BrandingBusiness are highly regarded brand strategists, sought after for their expertise. Over the past two decades, they have collaborated with esteemed companies such as American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA. BrandingBusiness operates from its offices located in Irvine, California, New York City, and London.