What Does A Branding Agency Do?

A branding agency combines business savvy, behavioral psychology and communication strategy to help clients define their brand values and positioning, as well as maintain, monitor and evolve reliable brands with the changing market conditions.

They include a team of brand strategists, designers, programmers, analysts, content writers and digital marketers to develop and evolve memorable brands.

Their core offerings include:

  • Researching your target market: They do market research to get important data on your audience as well as your competitors. They observe the market and industry trends to create brand strategies that are both highly relevant in the now and sustainable in the long run.
  • Defining your brand: These companies help you define your brand’s purpose, mission, vision and values that effectively communicate your brand story.
  • Creating brand identity: Branding agencies develop a holistic brand identity (such as creating a name, voice and logo) in tune with your business, target market and industry.
  • Working on brand positioning: These experts differentiate your brand from the rest on the market while maximizing its relevance and authenticity.
  • Developing an actionable marketing plan for brand promotion: Brand strategy agencies develop strategies that go well beyond running ads. They inspect the different stages of the sales funnel to create tailored branding campaigns to push your leads from awareness to brand loyalty.
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How Much Do Branding Companies Charge for their Services?

Branding service providers in the U.S charge, on average, between $100-$200 per hour and it could go up even higher. On the other hand, those located in Eastern European have lower hourly rates, between $35-$75 per hour. The total cost largely depends on how much work needs to be done within the project – your specific business requirements and other desired tasks you wish to achieve with a specialized agency.

The easiest way to determine the cost of your branding project is to ask for a quote from a few qualified providers. Upon listing your needs, they should be able to estimate the project hours as well as an approximate total cost.

It’s essential to mention that selecting a less expensive brand consultancy firm is not the right business move. Instead of blindly choosing one based on cost, check thoroughly their services, skills and experience in planning and implementing successful branding projects. Weigh in their capabilities, teams’ backgrounds, niche expertise and client feedback against your requirements. Otherwise, you may find yourself in the situation of spending your resources on a branding agency that can’t deliver on its promise due to team size or lack of varied services.

Typically, a branding package that includes logo design, brand strategy and messaging, and a new website design ranges between $30,000 to $100,000.

What Are the Core Brand Strategy Agency Services?

Branding firms offer a wide range of services to support businesses in establishing and maintaining their brand image. Among the most critical services are the following:

  • Logo Design
  • Brand Statement
  • Brand Positioning
  • Brand Voice
  • Style Guide
  • Social Media Marketing

By leveraging these six brand strategy services, businesses can strengthen their marketing approach and effectively communicate their values to their target audience.

1. Logo Design

Logo design is a crucial component of a brand's visual identity, as it provides the earliest impression of the company to potential customers. A well-designed logo can help create brand awareness, identity and recognition, making it easier for customers to remember and differentiate the brand from its competitors. Branding professionals can help businesses create a logo that conveys their brand's values, heritage and messaging to customers.

2. Brand Statement

A brand statement is a concise statement that communicates a brand's unique value proposition, key differentiators, brand principles, target audience and product positioning. A strong brand statement is crucial in establishing a brand's identity and messaging and should be consistent across all marketing materials and communications. A branding firm can help businesses design a brand statement that accurately reflects their brand's values and resonates with their target audience.

3. Brand Positioning

Brand positioning is the process of differentiating a brand from its competitors by highlighting its unique selling proposition. It is an essential part of a brand's overall strategy, as it helps the brand stand out in a crowded marketplace. A branding firm can help businesses evaluate their competition, identify their unique selling proposition and develop a brand positioning strategy that aligns with their customers' expectations.

4. Brand Voice

A brand voice is the personality and tone of a brand's messaging and communication. It should be consistent across all marketing materials and communications, as it helps to establish and reinforce a brand's identity. A branding firm can help businesses develop a brand voice that is appropriate for their target audience and aligns with their brand's values and messaging.

5. Style Guide

A style guide is a set of guidelines that define a brand's visual identity, including its color palette, typography, logo usage and more. It ensures consistency in all marketing materials and communications, which is crucial for building a strong brand image. A branding firm can help businesses develop a precise style guide that ensures their brand is consistently represented across all channels.

6. Social Media

Social media is a critical component of a brand's overall marketing strategy, allowing businesses to engage with their customers and promote their brand across various platforms. However, social media marketing can be challenging, as businesses must balance promoting their brand while maintaining brand consistency. A branding firm can help businesses develop a social media strategy that aligns with their brand's values and messaging while leveraging the natural capabilities of social media platforms.

In summary, branding firms offer a range of services that can help businesses to create a strong brand identity, communicate their unique value proposition, differentiate themselves from their competitors and promote themselves effectively on social media. By partnering with a branding firm, businesses can strengthen their marketing strategies and reach their target audiences more effectively.

branding concept
43% of shoppers spend more money on brands they are loyal to

Why Hire a Branding Company?

Here are the top benefits of working with a branding agency:

Benefit #1: Generate Brand Recognition

When it comes to increasing your brand recognition and improving its credibility, the strategic use of colors is a key component.

Colors impact the way customers perceive a brand. They play a role in the subconscious judgments your customers make about your brand within seconds.

However, colors are just one small piece of the branding puzzle. 

Creative branding agencies conduct branding research to highlight the key elements attached to your brand. This process will improve brand recall and perception – two important factors that will influence your customer’s purchasing decisions when choosing between you and your competitors.

Benefit #2: Improve Brand Loyalty

While a brand strategy agency is often focused on reaching new markets, its primary goals are nurturing existing clients, gaining their loyalty and developing long-term relationships.

A branding company understands your existing customer base well and knows what keeps them coming back. They serve as a connector between you and your customer and they help increase client retention significantly.

Benefit #3: Boost Sales

43% of shoppers spend more money on brands they are loyal to. (Fundera)

An important factor to consider here is brand equity. Shoppers very often make a purchasing decision based on their perception of a brand. And, the more they are familiar with a brand, the more they trust it.

So, branding does not only impact your brand’s reputation, but it also affects your sales.
Brand companies will help you improve brand profitability by being consistent and keeping your clients engaged with your business and your brand.

How To Choose the Right Branding Agency for Your Brand

Take these steps to find the right branding agency for your brand: 

Step #1: Discover Their Core Area of Expertise

Many professional agencies offer similar services when it comes to branding. However, you should make sure that the branding company you choose as your partner has experience in developing processes for strategy and positioning as well as bringing trusted brands to life.

Step #2: Learn About Their Prior Experience

Look at their professional portfolios and client lists as well as the possible team members who will be working with your company.

This will give you stronger insight into the actual designs that your prospective partners can create, the campaigns that they can execute and the results they can deliver.

Step #3: Understand Their Potential Return on Investment (ROI)

At the end of the day, when you enlist the best creative branding agency, you’re paying for a strong return on investment. Although it may be hard to look past a high upfront cost, take the time to understand the business growth possibilities before you sign a contract.

Do your homework, ask in-depth questions, understand the pricing tiers and ensure you have a strong grasp of each employee's expertise and work history.

Step #4: Check Prices

Although pricing should not be at the forefront of your decision-making process, understanding how much the prospective partners charge will help you find a branding company that you can afford. Be sure to set a realistic budget - in branding, you will get as much as you will invest.

Step #5: Find Out if They Have Well-Defined Processes

Effective branding or rebranding comes down to strategic processes, proven tactics and evidence-based methodologies - key characteristics that every capable branding agency should possess.

Partnering with a branding agency that is able to offer a data-driven and research-based approach can ensure quality work that is on time and on budget.

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Wrapping Things Up

Your brand is more than just a name and a logo. It is a dynamic, living entity that should resonate with your audience on an emotional level. A shaky branding strategy can create confusion and undermine your credibility, especially if you're an influencer.

To avoid this, consider partnering with a branding agency that can help you refine your brand messaging, tone and content. They can identify your brand's unique strengths and values and develop a cohesive strategy to ensure that your messaging remains consistent across all channels. With their guidance, you can create a brand that truly connects with your audience and stands out in a crowded marketplace.

Why People Trust DesignRush

DesignRush has a qualified team of industry experts and agency executives that focus on finding the best branding agencies for your business. Our team determines the key performance indicators, like portfolio, client reviews, and industry reputation, that agencies must meet to be listed. To further leverage our agency expertise, businesses also reach out to DesignRush to streamline the process of finding the right agency via the Marketplace.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively search the web for top performing companies. We then pull information from their websites, online presence and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

About the Author

Kristina Vjetrovic - Client Relationship Manager at DesignRush

Kristina Vjetrovic is a Client Relationship Manager working directly with Branding & Creative agencies. It allows her to provide industry insights that help business owners make informed hiring decisions, which she proactively manages to nurture long-term B2B customer relationships. For further inquiries, contact her at kristina.v@designrush.com.

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