Top Branding Agencies

We made our pick of the best branding agencies based on client reviews, pricing, range of specific branding services, portfolios and industry reputation. Read on for more on our evaluation criteria and what sets each branding agency apart from others on this list.

What Is a Branding Agency?

A branding agency is a company that specializes in developing, maintaining, measuring and improving brands through the strategic use of creativity, design and marketing. They build and launch brands from scratch to help generate brand awareness and visibility among their audiences.

A branding company may also assist brands in rebranding to refresh their overall image, help them stand out from the crowd and improve their reputation. These experts can help your organization by supporting your brand, understanding your goals and communicating them to the right audience.

Our Picks for the Best Branding Agencies in 2023

Digital Silk: Best Overall

• Minimum project price: Inquire
• Hourly rate: $125
• Founded: 2015
• Services: Web design, digital marketing, logo design, advertising and more

The top branding agency is Digital Silk, a full-service digital agency that provides superior branding services. Boasting a team of dedicated industry experts and a solid track record of noteworthy B2B and B2C branding projects, this agency overtakes competitors with its ability to create genuinely engaging branding identities online.

• Why We Chose Them: The agency’s end-to-end branding solutions seamlessly align to help clients achieve a strong online presence and position their brand for success in the marketplace. Their brand identity projects for biotech company Genate and Dognomics serve as a testament. Through their certified four-stage branding - brand strategy, brand design, marketing strategy and communication strategy - Digital Silk takes a holistic approach to growing brands online, which sets them apart from other branding agencies. Online client reviews also prove their excellent capabilities, being rated as creative, informative and driven.
• What You Should Consider: Digital Silk can be a reliable agency partner if you wish to consolidate your web presence and outsource digital services outside the branding spectrum such as web design and development, mobile app development or results-driven digital marketing. While the agency offers high-quality branding services, their hourly rate of $125 may be higher than some competitors. However, their comprehensive approach to branding can justify the higher cost.
• Who Are They For: The agency has worked with a variety of clients across industries, including major brands like Sony, P&G, and New York University, among others. They primarily serve technology companies, healthcare organizations, and financial and educational institutions, but they can readily serve B2B and B2C businesses alike.

Clay: Best for Rebranding

• Minimum project price: Inquire
• Hourly rate: $175
• Founded: 2016
• Services: Web design, social media marketing, advertising and more

The best branding company for rebranding is Clay. Versed in design, strategy and storytelling, this agency crafts exceptional brand experiences with the goal of reviving or repositioning brands to stay abreast of the latest trends and consumer preferences.

• Why We Chose Them: Clay provides a comprehensive branding solution that encompasses naming and logo design, as well as communication and style guide development. The agency has worked with a diverse range of clients from startups and small businesses to established Fortune 100 companies.
• What You Should Consider: As a high-end agency, their services come at premium pricing and may not be suitable for all businesses. Additionally, their team size may be a limiting factor for some businesses that require a larger team to handle their branding needs. Therefore, businesses should consider their budget and the scope of their branding project before choosing Clay.
• Who Are They For: Clay is the best choice for startups, small and medium-sized businesses, and even large corporations looking to rebrand or build a compelling brand experience that resonates with their audience. Some of their notable clients include Google, Slack, Sony, Facebook, Toyota, L’Oreal and more.

RNO1: Best for eCommerce

• Minimum project price: Inquire
• Hourly rate: Inquire
• Founded: 2009
• Services: Web design, graphic design, digital marketing, SEO and more

RN01 is a branding agency best suited for eCommerce businesses. With a focus on user experience, they take pride in building strong, visually stunning brands. Combining strategy, design and technology is their central approach to powerful brand identities that engage and delight customers.

• Why We Chose Them: With a team of experts experienced in working with consumer-focused businesses across technology and eCommerce, the agency’s goal is to help firms improve their online presence, drive customer engagement, and increase revenue through exceptional branding services. RN01 was able to assist Prive in enhancing their visual identity, design systems and animations through a collaborative effort. The partnership led to the incorporation of a robust brand and content strategy, guiding the overall experience design output.
• What You Should Consider: Businesses considering RNO1 should be aware that they operate on an agency-subscription model. This means that clients pay a recurring fee for ongoing services and support, rather than a one-time fee for a project. While this approach may not be suitable for all businesses, it can provide lasting value and support for businesses that require ongoing branding services.
• Who Are They For: The branding agency has a wealth of experience working with tech and eCommerce brands. Their agile design approach allows them to adapt quickly to changing trends and customer needs. Some of their notable partners and clients include Airbnb, Swell, Spring Labs, Ourglass and ENF, among others, as well as smaller businesses and startups.

The Bureau of Small Projects: Best for Small Businesses

• Minimum project price: $10,000
• Hourly rate: $150
• Founded: 2014
• Services: Web design, creative, digital marketing, naming and more

The Bureau of Small Projects is the best branding company for small businesses. With extensive experience working with Fortune 500 and big brand companies, their team of experts now dedicates efforts to helping small businesses create impactful digital experiences that drive growth and increase revenue.

• Why We Chose Them: This agency’s "Evolutionary Branding" process prioritizes flexibility and affordability, two key ingredients for small business success. They have a successful track record of delivering effective branding solutions, including a notable partnership with the Swiss Government to design and brand their food composition database. The project achieved impressive results, such as a 2.7 second load time, 1.3 million monthly unique visitors and a 5.75% bounce rate.
• What You Should Consider: This branding agency’s specialty lies in working with small businesses. However, their team of specialists has extensive experience in both established and start-up brands, making them a great option for businesses at any stage of development.
• Who Are They For: The Bureau of Small Projects caters to small businesses seeking to boost their revenue and growth through impactful digital experiences. They have a wealth of experience working with start-ups, healthcare and nonprofit organizations. They have also partnered with clients such as the Swiss Government, Happy Monkey Skincare, Everyone Matters and more.

Branding Fact: 67% of consumers need to trust a brand before even considering making a purchase. [Edelman]

Digital Ink: Best for IT Industries

• Minimum project price: $1,000
• Hourly rate: $140
• Founded: 2014
• Services: Web design, digital marketing, advertising and more

Another great branding agency is Digital Ink because of their ability to craft narratives that drive business success. Their brilliance comes down to understanding the importance of self-expression for businesses and reflecting their clients' unique identity through captivating visuals and out-of-the-box ideas.

• Why We Chose Them: This branding company uses a finely tuned branding process combining research, strategy and analytical skills to create resonating messaging and captivating design. One portfolio sample shows how they delivered a successful branding project for IT company Seletex, managing to create a singular brand personality in the very competitive IT support industry. All-around 5-star reviews reflect their ability to create a consistent brand experience across platforms, establishing a strong digital presence for businesses.
• What You Should Consider: Their budget range typically falls between $1,000 and $10,000, which may be affordable for smaller businesses or startups. However, if you have a larger project or require more extensive branding services, the cost may increase.
• Who Are They For: Digital Ink offers branding services for businesses of all stages, from startups to legacy companies. They have worked with clients in healthcare, technology, education, automotive, non-profits, and other industries, including Hitachi, Mitsubishi, Cigna, ABB, CAT and Samsung.

BS LLC: Best for Branding Strategy

• Minimum project price: $10,000
• Hourly rate: $150
• Founded: 2014
• Services: Digital marketing, graphic design, copywriting and more

Next in our top picks is BS LLC, a boutique branding agency that specializes in helping businesses discover their purpose and develop timeless solutions that drive growth from the inside out. With a focus on creativity, innovation and collaboration, they help clients stand out in a crowded marketplace through effective and compelling branding efforts.

• Why We Chose Them: Their commitment to research-focused creativity and strategy-driven solutions places them at the top of our list. BS LLC's nimble team of branding experts is devoted to building effective brand strategies that drive business growth. Their partnership with 1628 Ltd is a testament to their exceptional leadership and creativity, which resulted in 1628 Ltd moving from concept to launch within 12 months.
• What You Should Consider: Companies planning to partner with them should consider their budget range of $10,000 to $25,000. While they offer an extensive suite of services, it's important for companies to determine if their budget fits and meets the services they require. By asking for a quote, businesses can ensure that they receive the best value for their investment and can benefit from their expertise.
• Who Are They For: The agency serves a wide range of industries, including B2B, B2C, retail, commerce, technology, beauty, finance, real estate and wholesale. Their partners and clients include well-known brands such as Cincinnati, Wodka Bar, Urban Sites, Hotel California and Lifetime Resources, among others.

EightySeven: Best for Brand Storytelling

• Minimum project price: $25,000
• Hourly rate: $200
• Founded: 2012
• Services: Naming, logo design, packaging design, and more

For their prowess in crafting modern brands that prioritize human connection, EightySeven made it to our best branding agencies list. With offices in Chicago and New York City, this award-winning branding studio has a complete blueprint for branding success, providing a string of services, from brand and product naming to brand messaging, brand identity, logo design, packaging, brand launch and everything in between.

• Why We Chose Them: The agency puts a spotlight on brand stories that drive emotional and palpable connections with people. Through compelling brand storytelling, these creative branding experts help businesses forge genuine relationships with customers and stay relevant in the marketplace. For this reason, this branding company is a recipient of multiple notable awards including Muse Creative Awards, Davey Awards, Marcom Awards and International Visual Identity Awards, among others. Their testimonials also reflect their professionalism, attention to detail, and commitment to delivering exceptional results.
• What You Should Consider: Their budget range of $25,000-$50,000 and $200 hourly rate may be a drawback for businesses with more limited budgets. While they may not be the best fit for businesses looking for a larger team, their smaller team size allows for a more personalized approach and greater attention to detail.
• Who Are They For: EightySeven is passionate about pushing boundaries and has worked for both innovative startups and larger corporations. Among their clients, we can name Kleer Skincare, Pufftown Bakehouse, Solo Stove or Dame Miami.

Branding Fact: 66% of consumers choose to buy from a transparent brand over others. [Accenture]

Gumas Advertising: Best for Healthcare Industries

• Minimum project price: $10,000
• Hourly rate: Inquire
• Founded: 1984
• Services: Advertising, social media marketing, product marketing and more

Established in 1984, Gumas is recognized as one of the top advertising and branding agencies in the San Francisco Bay Area that boast impressive branding skills. They are known for their strategic and creative branding approach to helping clients take on industry giants and generate branding ROI.

• Why We Chose Them: This branding agency follows a comprehensive branding process that involves understanding the customer, articulating their needs, bringing the strategy to life, surrounding the customer's prospect and achieving commendable results for ROI. They partnered with Yonex for several years, designing and producing the annual Yonex Catalogue to establish the brand theme, branding and marketing strategy.
• What You Should Consider: While the agency’s team size under 49 specialists may not be suited for very large projects, those looking for a receptive, focused team with deep expertise in challenger brand marketing will find Gumas to be an ideal partner.
• Who Are They For: They provide branding services to a wide range of industries, including technology, healthcare, and professional services. The agency's clients include Corovan, HP, SanDisk, NeilMed, Netgear and others.

Anchour: Best for Technology Industries

• Minimum project price: Inquire
• Hourly rate: $160
• Founded: 2013
• Services: Package design, naming, digital marketing and more

Anchour is the best branding agency for technology industries. Through strategy, design, content, and technology, the company partners with their clients to create impactful work that not only represents their business but also connects them with people emotionally.

• Why We Chose Them: Through the power of storytelling, they drive impactful brands to inspire their audiences to act, dream and change. Anchour's partnership with C2 Hybrid Gloves is a great example of its ability to create a bold brand identity to reflect a unique approach. Their strategy and brand design helped C2 stand out in the quick-decision service industry.
• What You Should Consider: Companies planning to partner with this branding agency should consider their hourly rate of $160 and team size of under 49 members. While they may not be the cheapest agency, their focus on quality and attention to detail makes them a great option for companies looking to make a lasting impact.
• Who Are They For: Anchour serves a variety of industries, including technology, retail, and nonprofit organizations. Their notable clients and partners include Apple, Samsung, Heatable, Bosch, United Way and K9 Dog Beds, among others.

Catchword: Best for Naming

• Minimum project price: Inquire
• Hourly rate: $250
• Founded: 1998
• Services: Naming, logo design, product design, advertising and more

Catchword is the best branding agency for naming on our list. With a focus on human communication, they stand out in the crowd for creating powerful brand names and identities that resonate with audiences and drive business success.

• Why We Chose Them: Catchword is recognized in the branding industry because of their team's diverse background in human communication, seasoned naming and branding experience, as well as numerous industry awards under their belt. With over 1,300 projects across industries and partnerships with 650+ clients, including 50 Fortune Global 500 companies, they have established themselves as thought leaders in the industry.
• What You Should Consider: Companies planning to partner with Catchword should consider their hourly rate of $250, which may be high for those with a limited budget. However, their focus on quality and attention to detail makes them an excellent choice for companies looking to create an impactful brand.
• Who Are They For: They serve a variety of industries, from consumer goods to technology and finance. Their notable clients and partners include Intel, Popchips, Otto, Upwork, Atlas and Nature's Promise. Whether you're a startup looking to make a name for yourself or a Fortune 500 company looking to rebrand, this agency has the experience and expertise to help you succeed.

How We Picked the Best Branding Agencies

To compile the list of the best branding companies in 2023, we investigated their branding capabilities, track record of successful projects, client references and previous collaborations to get a better understanding of the industries served. We also considered the awards and recognitions received, certifications, team expertise, executive leadership, organizational partnerships and more.

In a nutshell, the branding agencies listed had to fulfill precise requirements to make the cut, such as:

• Understanding of the target audience and market
• Ability to develop a fresh brand identity
• Expertise in multiple branding strategies (such as brand positioning, brand architecture, brand storytelling, etc.)
• Effective communication skills
• Creativity in problem-solving
• And more

We also assessed the agency's team and their experience in the branding industry, as well as their management, timelines and pricing structures. You can learn more about our agency selection criteria here.