Cake & Arrow

Cake & Arrow, a UX design agency, is committed to revolutionizing the insurance and financial services industry through experience design and innovation. With over 20 years of experience, its human-centered design approach prioritizes empathy, resulting in digital solutions that drive business success while making insurance and financial services more accessible and intuitive for everyone.

Cake & Arrow's interdisciplinary team combines research, digital product design, and strategy to uncover genuine customer needs and deliver efficient solutions. Cake & Arrow fosters transparent, inclusive partnerships and emphasizes collaborative problem-solving, ensuring that clients have the tools to lead with empathy and innovation in a rapidly evolving digital world.

Trusted by leading insurance carriers and financial institutions, Cake & Arrow's client roster includes industry leaders like MetLife, Ernst & Young, and The Hanover Insurance Group. Through its test-and-learn approach to problem-solving and commitment to co-creation with clients, Cake & Arrow leads by example, offering bespoke UX solutions that drive meaningful change.