Digital Litmus

DigitalLitmus is a London-based marketing agency, specialising in demand generation for B2B tech companies. 

We build always-on demand generation machines that deliver huge ROI across the customer journey. To get effective results, you need to build a fully integrated marketing machine. Our demand generation machines combine three core components:

• Campaigns - Account Based Marketing is the laser-focused way to win your most coveted accounts. Inbound uses content to cast a wider net across the buyer journey, moving prospects through your sales funnel.
• Marketing Automation - Your prospects want a personalised offer, at the right time, and in the right place. Marketing automation makes this possible. It’s the 24-7 way to deliver more with less.
• Chatbots - Chatbots aren’t the future - they’re NOW. Conversational marketing is the biggest marketing opportunity for B2B businesses right now.

Demand Generation Process

1.  Strategic Roadmapping - The starting point is our tried and tested strategic roadmapping process. We map the customer journey, analyse digital assets and performance, and build the roadmap to build your Demand Generation Machine.
2. Build the Machine - Strategic roadmapping identifies the marketing systems needed. Our team of expert marketing technologists then either set up from scratch or adapt existing systems to build your high-performance demand generation machine
3. Campaign Execution - We create the content, design the creative, and implement campaigns across all targeted channels. We then track, measure, and optimise our way to outstanding results