It should come as no surprise that digital marketing agencies generally practice what they preach when it comes to marketing. In fact, in order to assess whether an agency will be an effective partner, it’s wise to check out how they market themselves. If they don’t do good work on their own behalf, what’s to say they’ll do so on yours?
For most top digital marketing agencies, common tactics include:
Content marketing - Creation of high quality content relevant to the company’s industry. Content can include blog posts, white papers, demo reels, webinars, and much, much more.
Thought leadership - Demonstrating expertise in an area or industry through a range of different content created by the agency or employees of the agency.
Client testimonials - A form of word-of-mouth marketing that’s managed by the brand, client testimonials feature the positive experiences of satisfied client. Hearing about the rewarding experience of another client builds trust in prospects and helps bring them through the door in the first place. References will further seal the deal once challengers are narrowed.
Case studies - Examples of previous work. Nearly all marketing agencies use their websites as marketing tools to highlight their best work. Case studies act as proof of what the agency is really capable of and help showcase the results they can achieve.
Social media marketing - Used to share content and engage with the broader digital community.
Search engine optimization (SEO) - A strong presence in organic search results for digital marketing-related keywords.