Fer Mininelli Overview
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I am a Graphic Designer (B2B & B2C) with expertise in online and offline creative strategies, e-commerce & user experience (UX), Design Thinking, brand management, lead generation, story selling and project management. My ability to efficiently turn around creative and eye-catching digital designs has helped increase clients' sales and engagement rates.
I have worked with online and offline designing for the past 12 years, developing and implementing several new user-facing products for various clients. I work cross-functionally with product and development teams. I have led my employer's revenue growth by 56% and increased social media engagement by 250%.
Everything I do is aimed at connecting both emotionally and digitally with a target audience. It's second nature for me to accelerate sales and increase marketing returns. I have worked as a freelance and in-house graphic designer, designing print, interactive and digital design projects. My background also includes experience in wireframing, UI patterns, and user flows.
Additionally, I speak English and Portuguese and I am proficient in collaborative interface design tools (Figma), Adobe Creative (Illustrator, Photoshop, InDesign, Adobe XD), MS Office, CRM, Trello, ClickUp, Google Analytics and overall online marketing tools.