What Is Graphic Design Company?
Graphic design and print design agencies craft the two-dimensional content that lives on your branded materials.
This includes:
- Logos
- Graphics
- Websites
- Animations
- Marketing campaign visuals
- And more!
These images can help establish your brand identity and build a fully-operational persona that attracts new clients and delights existing ones.
Graphic design consists of the imagery you most often see when you think about a favorite brand. It’s made up of the logo designs, those funky website illustrations, and the business card typography that gives a business a personality.
What Does A Graphic Designer Do?
A Print Design Company Handles Marketing & Advertising Graphic Design
Graphic design companies manage visual marketing and advertising promotions -- which is perhaps the most well-known type of graphic design in business.
Common types of marketing and advertising graphic design include:
- Banner ads
- Email marketing templates
- Paid media advertisements
- Infographics
- Social media posts
- And more!
Graphic Designers Create User Experience & User Interface Design
The best web designers also have strong graphic design backgrounds -- particularly if they are managing the user experience and user interface design. Graphic design elements in web design include:
- Website navigation
- Branding
- Icons
- Banners and imagery
- Font and typography
- And more!
Design Companies Produce Print Design & Publication Materials
The top graphic designers can create promotional designs or artwork for a variety of tangible materials, including:
- Brochures
- Books
- Magazines, catalogs and newspapers
- Newsletters
- Annual reports
- And more!
Print Design Agencies Create Corporate Designs
Corporate graphic design is important because it reinforces a strong brand identity throughout all areas of the business, consumer base, partnerships and beyond.
- Presentations
- Logos
- Office branding
- Storefront signage
- Corporate reports
- And more!
A Top Graphic Designer Builds Environmental Designs
Environmental designs are creations that infiltrate a consumer's environment or create an immersive one of their own
Types of environmental designs include:
- Brick and mortar stores
- Pop-up shops
- Billboards, posters and signs
- Murals
- Events & Conferences
- Museum exhibits
- And more!
The Best Graphic Designers Create Other Promotional Designs
The types of print designs a design company can create for you is really unlimited. As marketing continues to evolve and new platforms and strategies arise, the best graphic designers will work with your brand to create an effective design that matches your campaign seamlessly.
23 Questions To As A Graphic Design Company Before You Hire Them
When you hire a top-rated graphic design firm, you aren’t really hiring the firm. You’re enlisting a team of curated experts and resources.
The following questions will help you determine if the graphic design agency will be able to help your brand grow.
- Who are some of your top clients?
- What clients within our industry have you worked with and in what capacity?
- What business objectives have you helped clients reach that are similar to ours?
- Have you learned any lessons from collaborating with clients?
- Who will be working on our project?
- What is their area of expertise/how will they be contributing to the design?
- What previous campaigns have they worked on and what was their role?
- What unsuccessful projects have they worked on and what did they learn from those experiences?
- Have they solved a business problem similar to ours? How so?
- Will there be a contract?
- Who is our point of contact and how often will they update us?
- How many meetings will we have with the whole team?
- What information or materials do we need to provide and when?
- What is the timeline on the project?
- How would you describe your design aesthetic?
- Where do you find inspiration?
- What brands, designers, artists or campaigns speak to you and why?
- What design elements or trends should our brand focus on and why?
- How would you describe our brand?
- What design materials of ours do you like and why?
- Which design materials of ours would you change and how?
- How will you merge our brand identity into a functional design?
- How do you plan to determine our audience and target them visually?
How To Choose The Best Graphic Design Company
Find A Graphic Designer That Invests In A Professional Partnership
There are tons of incredible graphic design agencies that fulfill a variety of needs. Before you start searching for the design firm to suit your needs, determine the type of relationship that you need to improve your business.
Whatever the case, take the time to know what you’re looking for in a professional partnership and your ideal price point before you begin vetting agencies.
Choose A Graphic Designer That Has An Organized Process
While you discuss potential collaborations with great graphic design firms, ask them questions about their process.
Creating a stunning visual design that accomplishes a goal is a difficult task that requires plenty of organization and communication. You need to feel comfortable with how a specific design agency will approach your brand, understand your objectives and translate those into an end product.
Hire A Graphic Design Company With A Clear Pricing Structure
Working with a top graphic design agency will cost you. But do you know exactly what you’re paying for? Make certain you ask any potential agency exactly what their pricing looks like and precisely what your dollars are going towards.
Know whether their cost is a flat rate for a design campaign or by the hour. Know which team members you are paying for (and how much time they dedicate each week to your project!), and if additional drafts or meetings will drive the price per project up.
How Much Does A Graphic Designer Make?
How much a graphic design makes depends entirely upon the scope of the project. For instance, a logo design will cost much more than a simple email banner.
But in general, graphic designers can make anywhere from $100 to $175 per hour in North America and around $35 to $75 per hour for external countries, such as those in Eastern Europe.
Where Can I Find The Best Graphic Design Agency?
Not all creative design agencies are the same, though the best stand out for their exceptional talent, innovative ideas, and award-winning creations.
We’ve already touched on what to look for and what to ask when deciding on a top-rated graphic design company. But what makes an agency truly great depends entirely on you.
Luckily, you can find the best graphic design company for your business in the agency listing table above. Compare by expertise, experience, reviews, portfolio, cost and more!
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