Top graphic designers can create stunning, custom imagery that excites and inspires. These images can help establish your brand identity and build a fully-operational persona that attracts new clients and delights existing ones.
Graphic design consists of the imagery you most often see when you think about a favorite brand. It’s made up of the logo designs, those funky website illustrations, and the business card typography that gives a business a personality.
Your business needs these designs -- and the best graphic design agencies in the world provide that content for you.
What Is Graphic Design?
Graphic design and print design agencies craft the two-dimensional content that lives on your branded materials. This includes logos, graphics, animations in your website, and other custom imagery.
Graphic designers can help give your website a personalized edge. And they can roll out a host of printed materials in the form of pamphlets, business cards, stationery and more.
If you need a banner created for a website or email campaign, the best graphic design companies have your back. Similarly, if you need a billboard campaign created, these award-winning print design firms can craft the strategy that will get your brand noticed.
What Does A Graphic Designer Do?
A Graphic Design Agency Focuses On Agility And Collaboration
Designing for the modern age means being flexible, adaptable, and agile. Though the principles of good design remain relatively fixed, media can shift rapidly.
The best graphic design firms are the ones that are capable of changing with the times. Fixed ideas and rigid ways of thinking can be damaging for projects because they limit creativity and inhibit innovation.
When interviewing graphic design agencies you should ideally be looking for a partner that is open to adapting ideas and processes to meet the specific needs of your brand or project.
The best design rarely emerges in a silo. Deep collaboration is almost always necessary for graphic designers to be empowered to create truly innovative products and campaigns.
In an agency setting, collaboration must exist both amongst internal teams but also between the agency team and the client team. Top graphic design companies facilitate sharing and discovery with clients in order to ensure all the members of the team acquire a solid baseline understanding of the client’s branding, goals, values, and objectives.
Collaboration persists into the strategy and execution phases of the project as well. Teams should be composed of employees in a variety of disciplines, from strategy and user experience to design and technology.
B-reel highlights the breadth of their team’s skills on their website, saying, “We’re an extended family of over 170 designers, developers, writers, strategists, and producers across six offices around the world.”
A Reliable Graphic Design Firm Is Strategic And Vision-Oriented
Every design project should be guided by strategy. Research should form the foundation of the assumptions that are used to determine creative direction. The best graphic design agencies are the ones with a keen understanding of this principle.
Though experienced designers have much in the way of intuition, they never rely on educated guesses alone to guide creative decisions. A strong strategic foundation should be the first step in any comprehensive graphic design project.
No agency worth their salt should ask you to sign a contract blindly without first pitching you what their approach to the project would be. Whatever your specific vision for the project is, all top graphic design companies should be able to take your ideas and apply them to the creation of the site mockups.
Before selecting an agency, ask to see a few simplified concepts that represent their vision for how they would approach the project based on what they know so far. Doing this will give you a much clearer perspective on whether the agency is in sync with your needs, and whether they’re likely to be able to pull it off.
A Graphic Design Company Practices Consistent Branding In Their Graphic Design Portfolio Examples
Every page of your website should be meticulously designed to work within your overall brand aesthetic. The best graphic design companies put emphasis on this fact.
That means color palettes, fonts, animations, and any other design elements should never be chosen at random. They must fit within the broader brand narrative. It’s also important that the agency is committed to unifying the design across platforms so that assets are consistent on desktop, mobile, social, email, and even in offline assets as well.
Perhaps the greatest service a great graphic design agency can provide is logo design and branding. Creating a cohesive brand drastically improves brand awareness, increases returning customers, and, ultimately, boosts a business’s bottom line. This branding includes a responsive logo, recognizable color scheme, consistent imagery and more.
Because 59 percent of consumers purchase products from brands that they are familiar with, cultivating a recognizable visual identity is paramount.
Plus, studies show that consistent brand presentation across every platform can increase revenue by up to 23 percent.
Top Graphic Design Studios Are User-Driven
The importance of user experience cannot be overstated. Graphic design is about more than simply making a website that looks beautiful. It must also be appealing and engaging to your company’s target audience.
The best graphic design agencies incorporate a discovery phase which they use to learn about your company’s customers. These award-winning design agencies learn your consumers’ needs, desires, and pain points so that they can design an experience that works for them.
Depending on the audience, certain colors, fonts, and image directions will resonate better than others.
Graphic Design Firms Offer Comprehensive Design Services
The best graphic design companies offer a range of creative services to cover most of their clients’ core design needs. Below is a list of some of the best graphic design services you can expect to see on offer at top agencies.
Top Graphic Design Companies Craft A Comprehensive Brand Identity Throughout Their Graphic Design Examples
For companies that need a set of full, comprehensive brand assets — a successful graphic design firm is essential.
But it’s more than just creating materials all in the same thematic string.
Perhaps the most fundamental element of branding is the name. Naming strategies are offered for new businesses, or those seeking to re-brand themselves by some of the leading graphic design companies.
Top Graphic & Print Design Companies
The Best Graphic Design Companies Provide Web Design Services
Full-service agencies will almost always offer web design services. For clients with substantial design needs the agency can execute start to finish custom website design, including strategy, design, development, and post-launch support. They may also engage in smaller projects, like landing page development.
Some professional graphic design agencies may offer user experience design as part of their core services as well.
This is the process of designing a functional and enjoyable product experience. It may also include web development.
Top Graphic Design Firms Craft Logos And Other Miscellaneous Creative
The creation of a brand logo is important for business. These excellent print design agencies can craft a strategy that will give your brand a memorable visual identity.
Graphic design agencies can create any number of other assets on behalf of their clients, including emails, print ads, digital ads, social media content, and media ore.
Thirty-seven percent of marketers claim that visual content is their second-most valuable form of marketing. The time will come when you might need business cards, stationery, promotional posters, signage for a brick and mortar store, and so on.
The best graphic design firms will have the resources and in-house experts to handle any request for on-brand collateral that you might have. And they’ll do this without requiring you to keep a department of designers on retainer, which is particularly helpful for growing startups.
Top Types Of Graphic Design That Can Promote Your Business
The Graphic Design Basics
Although there are many types of graphic design that can effectively promote your business, it's important to note that they are all rooted in the same principle: visually advertising a brand, product or service in an on-brand creation.
Despite art and design being somewhat subjective matters, there are basic design elements that all top-rated graphic designers learn.
Adhering to these rules of design will ensure that all collateral is traditionally aesthetically pleasing. That, in turn, increases the likelihood of success and a better return on investment.
The main elements of graphic design are:
The best designs should reflect the visual identity of a brand. In addition, designers can use color psychology to elicit an emotional response from users.
Lines can subconsciously guide a consumer to important information in a design. Therefore, it is important that the best print designers incorporate strategic and visually pleasing lines to communicate your information well.
Shapes describe the actual shapes used within the design. Those used should match the brand identity and mission of the collateral.
The best graphic designers can use their expertise to add texture to a 2-D image. Adding texture can make images appear more lifelike, enticing, engaging, or reputable.
Often referred to as negative space or white space, "space" refers to the breathing room behind specific elements, designs, text, etc. within an overall graphic design example. Every design needs space to create a balanced visual work that is easy to look at and interpret.
Size is, of course, self-explanatory. What will the print design be used for? Is the current design optimized for that use and placement?
Value actually references how light or dark in color an image is. This element helps to refine shapes and textures, particularly in monochrome visuals. That, in turn, improves the user experience and interaction.
Now that we understand how print designers create valuable designs for clients, let's explore the most common types of graphic design.
A Print Design Company Handles Marketing & Advertising Graphic Design
Graphic design companies manage visual marketing and advertising promotions -- which is perhaps the most well-known type of graphic design in business. These promotions can be print design or digital design.
Common types of marketing and advertising graphic design include:
- Banner ads
- Email marketing templates
- Paid media advertisements
- Social media posts
- And more!
Graphic Designers Create User Experience & User Interface Design
The best web designers also have strong graphic design backgrounds -- particularly if they are managing the user experience and user interface design. Graphic design elements in web design include:
- Website navigation
- Banners and imagery
- Font and typography
- And more!
Design Companies Produce Print Design & Publication Materials
Even though we live in the digital age, traditional print design is still valuable for businesses small and large. The best print design agencies can create promotional designs or artwork for a variety of tangible materials, including:
- Magazines, catalogs and newspapers
- Annual reports
- And more!
Print Design Agencies Create Corporate Designs
Print design companies also manage corporate designs, many of which are more internally facing than traditional promotions. However, corporate graphic design is important because it reinforces a strong brand identity throughout all areas of the business, consumer base, partnerships and beyond.
- Office branding
- Storefront signage
- Corporate reports
- And more!
A Top-Rated Print Design Company Builds Environmental Designs
Environmental designs are creations that infiltrate a consumer's environment or create an immersive one of their own. In fact, environmental design is growing in popularity as experiential marketing continues to bloom.
Types of environmental designs include:
- Brick and mortar stores
- Pop-up shops
- Billboards, posters and signs
- Events & Conferences
- Museum exhibits
- And more!
Print Design Firms Create Other Promotional Designs
The types of print designs a design company can create for you is really unlimited. As marketing continues to evolve and new platforms and strategies arise, the best print designers will work with your brand to create an effective design that matches your campaign seamlessly.
When you collaborate with a top-rated graphic design studio, you'll gain access to design pros, marketing experts and advertising geniuses. This top talent will help you produce unique print and graphic designs that capture your target audience, promote your business, and boost your bottom line.
A Professional Graphic Design Company Can Grow Your Business
The world of design is expansive and complex. But it’s a world that your brand needs to learn about and leverage for its own growth and success.
More specifically, the imagery that these top graphic designers create can help shape how your audience perceives your brand. This will alter how they interact and behave.
Graphic design comes in many forms — from business cards and brochures to website imagery, banners and more. And all of these are vital for a business to thrive and prosper.
If you weren’t considering investing in print design before, you should be ready to invest now. Discover the best graphic design studios in the agency listings above.