Firefly CMO gives founder-led hospitality groups and small businesses one accountable owner for their entire marketing function — strategy, budget, channels, team, and vendors — a day or two a week instead of a $250k+ full-time hire. Saad Afsar has led marketing for 40+ brands across hospitality, independent businesses, and growth sectors in NYC and Toronto, with enterprise experience at Unilever and Samsung, and brings AI-powered execution to every channel.
What makes Firefly different is proof: results are verified at source in each client’s own systems — Toast POS, Tripleseat, GA4, Meta — year over year, with baselines disclosed. Recent verified outcomes include +12% same-store sales (Two Boots, NYC), +73% private-events revenue (Boqueria), and 2.78× Instagram-to-website clicks (Da Andrea).
