This Is Folly is a Minneapolis-based design studio that combines creative brilliance with a playful approach to branding and design. The studio's mission is to create designs that have a meaningful impact on the brands they represent. With years of experience in both big agencies and smaller, more intimate settings, the team is uniquely equipped to provide personalized, high-quality creative solutions.
The design process at This Is Folly starts with a conversation — about the brand, its vision, and its challenges. Subsequently, the studio gathers insights and develops strategies, blending creative research with brainstorming and collaboration. This hands-on, iterative process allows This Is Folly to deliver innovative and practical designs.
Since its inception, This Is Folly has worked with a diverse clientele, including notable names like Apple, Bluestem Heritage Group, and Capitol Region Watershed. These collaborations have showcased its ability to create cohesive brand identities and dynamic designs across various industries, further cementing This Is Folly's reputation as a reliable design studio.
