Grapevine

Grapevine is a Pure Play FMCG social media agency.
Level 32, 101 Miller Street, North Sydney, 2060, Australia
https://grapevinepr.com.au

Grapevine Overview

Number of Employees
Under 49
Minimal Budget
Under $1,000
Average Hourly Rate
$100/hr
Year Founded
2007
Grapevine PR is a Melbourne- and Sydney-based agency dedicated to amplifying FMCG brands through exceptional marketing. Its expertise spans social media strategy and management, content creation (from recipe stills and product shots to TikTok reels), influencer and media relations, product launches, experiential campaigns and retail media graphic design. The agency works closely with well-known clients such as Carmans, Jalna, Emma & Toms, and others to deliver creative, integrated campaigns tailored for the retail and consumer markets.

Grapevine PR emphasises authentic storytelling and earned media as core pillars of its strategy. Drawing on its deep understanding of what resonates with consumers, the agency crafts messages that engage at both mass and niche levels. It manages end-to-end campaign execution from ideation and content creation to digital and social amplification, ensuring consistency, brand salience, and measurable outcomes. Grapevine PR combines creative flair with strategic discipline to grow FMCG brands in supermarkets and online marketplaces alike.

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Grapevine Services

Industries

  • Food and Beverage
  • Consumer Goods
  • Hospitality
  • Retail

Client Types

  • Medium Businesses
  • Enterprise / Corporate

Grapevine Portfolio

Grapevine - Calling all the Change Makers with five:am Organic!
Social Media Marketing
Calling all the Change Makers with five:am Organic!
$5K - $20K
3 Months
2025
Grapevine - Rising to the Top: How Abbotts Gluten Free Range Made a Record-Breaking Impact
Social Media Marketing
Rising to the Top: How Abbotts Gluten Free Range Made a Record-Breaking Impact
$5K - $20K
3 Months
2025
Grapevine - Grapevine logo Best Sales Month Ever: How Carmans Fruit Straps Dominated the Back to School Period
Social Media Marketing
Grapevine logo Best Sales Month Ever: How Carmans Fruit Straps Dominated the Back to School Period
$5K - $20K
3 Months
2025

Grapevine Reviews


Reviews from Google Maps are available on this profile.
Grapevine not only has their finger on the pulse at all times, they’re also a very strategic and forward-thinking company that is tailored to specific client needs. Highly recommend! "
Daniel Mallia's Review Sourced from Google
We worked with the Grapevine team to launch and support several new restaurants in the dining precinct at The Glen. The outcome of the partnership with Grapevine exceeded all expectations, and led to us engaging them for future ongoing comms and digital support. I could not recommend Grapevine more highly. "
tiffany Ellul's Review Sourced from Google

Grapevine Team Bios

Founder of Grapevine
Chelsea Jarred
Founder of Grapevine
Grapevine was founded in 2007 by agency principal Chelsea Jarred following a number of years spent in agencies in Melbourne, Sydney and London where she delivered cornerstone campaigns for the likes of Twinings, Cadbury, Dominos, Heineken and Carlsberg.

Grapevine Clients

ABBOTTS
FONTERRA
LEADING HARVEST
Australian PECANS
Australian WALNUTS
RED RICH FRUITS