Expert marketers have access to top social media tools that enable them to pinpoint trending topics to share on social media. However, the most crucial aspect of identifying buzzy content isn’t just finding it -- it is then determining how it fits your brand and followers, and which channels the information will perform well on.
Additionally, the best social media marketing agencies will know how to “listen” to each social network and target demographic to learn what they are talking about. This is a different form of trend identification because it is directly targeting your demographic and learning what issues and information they care about. From there, the agency can create content tailored to them. Bonus: You can even listen to your competitors’ posts and followers’ public conversations to expand your fan base and stay in-the-know about your industry.