What Is A Social Media Marketing Company?
A social media marketing company improves brands’ presence on various social media channels, such as:
- Facebook
- Twitter
- Instagram
- LinkedIn
- Pinterest
- Snapchat
- And more!
By improving their content on social media, social media management agencies can improve brand awareness, increase eCommerce revenue, boost conversions, increase website traffic, and more.
What Does A Social Media Marketing Agency Do?
Social media marketing agencies conduct a variety of brand building tasks, such as:
- Conduct market research
- Write copy
- Create content and images for posts
- Engage with users
- Grow followers
- Manage customer service
- Produce campaigns
- Measure success
- And more!
How Much Does It Cost To Hire A Social Media Agency?
Social media marketing firms can vary in costs – particularly if they are running ads for you, which you would likely be responsible for.
But overall, United States social media management companies can cost around $100 to $175 per hour, while social media management agencies in other areas of the world – like Eastern Europe – can cost as little as $35 per hour.
27 Questions To Ask A Potential Social Media Management Agency
- How will you determine our demographic on each social media platform?
- How do you determine a strategy to turn social followers into consumers?
- How will you find trending content that should be shared on social media? How will you determine the channels it will perform well on?
- How do you determine the right influencers or brands to partner with on social media?
- Do you have a process for combining social media trends and strategies with our business goals and brand identity?
- Do you have a team of designers or videographers on hand to create images, graphics, and social videos? Will they cost extra?
- How do you identify goals for each social media platform and large-scale campaign?
- After determining an objective, how will you formulate a strategy to achieve the goal?
- How do you plan to determine timelines and deliverables?
- What tools do you use to manage daily social media activity and community management?
- What resources help you identify trends and popular content for various networks?
- What clients have you worked with in the past?
- What social media tactics do you have experience in (strategy, daily management, community management, dedicated campaigns, cross-platform campaigns, influencer marketing, etc.)?
- Tell us about some successful projects. What aspects made them so rewarding?
- What projects have you worked on that didn’t produce the results you desired? What did you learn from those campaigns and initiatives?
- How do your processes and results differ from other social media agencies? What makes your work stand out?
- What programs do you use to track analytics? Will we have access to those tools as well?
- What metrics do you report in? What is considered a strong performance on the major social media platforms?
- How often will you report to us on social media and/or campaign success? What will be included in each report?
- What process do you have in place for adjusting a strategy based on data?
- Is your pay structure by-hour or a flat fee?
- Which team members will be dedicated to our account or project?
- How many drafts of each project can we expect?
- How many in-person and/or digital meetings will we have each week or month?
- Are deliverables or meetings capped?
- Will any day-to-day operations have any extra costs, such as labor, external public relations or program subscription fees?
- If we execute a large-scale digital campaign, is there a possibility of extra costs?
How To Choose The Best Social Media Company
Account Management
Your team of social media strategists and marketers will be the voices representing your brand across the entire Internet, determining the content to share and targeting the perfect demographics on every network.
Make sure you know how often they plan to work with you, the workflow structure, and what platforms they use to identify trends and schedule posts.
Plus, personal attention is important in social media marketing. Seventy-one percent of consumers are likely to recommend a brand if they receive great customer service or community management on a social media site.
Expertise
Before you hire a social media marketing agency, take stock of your needs. Do you need full-service strategy and management, or are you hoping to focus on one or two channels? Perhaps you have a strong everyday social media team in place but need assistance with large-scale campaigns. Regardless, there is an agency with a team of experts who are equipped to handle your personalized business objectives.
Portfolio
The best social media marketing agencies will have concrete work that can back up their top tools, analytics, and marketing buzzwords.
Research their clients, campaigns and general community management to make sure they can deliver the results you want. Then, ask them specific questions about their prior projects and results.
Request An Audit
The best way to determine if a social media marketing agency is the right fit for your brand is to watch them in action with your brand. Request an audit or trial period for their services to see what they suggest to determine objectives, grow your brand and reach your business goals.
Keep in mind that many great agencies won’t give away all their knowledge without a signed contract. However, worthwhile firms will be able to produce partial audits, concrete advice, and enough strategy suggestions to show whether or not they have the skills and expertise to produce results.
Who Are The Top Social Media Marketing Agencies?
All in all, the best social media management firm for your brand is the one that has the experience growing similar brands on like channels and the ability to adapt to your brand.
Ready to get started? Choose the right social media marketing firm for you from the agency listings at the top of the page.
