Our work focuses on entity clarity and knowledge graph alignment, structured data (JSON-LD), and answer-first content architecture designed for retrieval. We also strengthen the technical foundations that make this possible, including crawlability, internal linking, and site structure, so both search engines and AI systems can ingest your site cleanly.
Core capabilities include:
- AI Search Optimization strategy (LLM visibility, citations, recommendation inclusion)
- Entity and knowledge graph alignment (identity, sameAs corroboration, disambiguation)
- Structured data engineering (validator-clean JSON-LD)
- Answer-first content and semantic architecture (high-clarity pages built to be quoted)
- Technical foundations (indexation hygiene, information architecture, internal linking)
- Monitoring and validation (detecting factual drift and inconsistent brand claims)
Led by Kurt Fischman, Growth Marshal takes a transparent, execution-focused approach that prioritizes the highest-leverage changes first, especially for teams with limited time and resources.



