Holini

PPC analytics for B2B tech. Senior specialists only.
Pärnu mnt. 148, Tallinn, 11317, Estonia
https://holini.com
Holini
5.0 (5)

Holini Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
$149/hr
Year Founded
2016
At Holini, our approach is to align your PPC, landing pages, and analytics to create a system for predictable pipeline growth that keeps your CAC under control.

𝐎𝐮𝐫 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐬 𝐛𝐮𝐢𝐥𝐭 𝐨𝐧 𝐭𝐡𝐫𝐞𝐞 𝐜𝐨𝐫𝐞 𝐩𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞𝐬:
  • Deep B2B tech specialisation provides a shortcut to proven strategies that bypass the costly trial-and-error phase.
  • Proven and systematic processes create a clear path to predictable results while keeping your CAC under control.
  • Only senior specialists execute the work, ensuring full ownership of the results.
𝐓𝐡𝐢𝐬 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐛𝐲 𝐚 𝐰𝐢𝐝𝐞 𝐫𝐚𝐧𝐠𝐞 𝐨𝐟 𝐁𝟐𝐁 𝐭𝐞𝐜𝐡 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬:
  • Growth-phase & bootstrapped companies like Omnisend ($55M+ ARR), Zone ($8M+ ARR), Cherry Servers ($7.2M+ ARR), DeskTime ($4M+ ARR), and more.
  • VC-backed category leaders and runner-ups like Veriff (Series C), Booksy (Series C), Smartcat (Series C), Scoro (Series B), Livespace (Series A), Sonarworks (Series A), Montonio (Series A), Outvio (Series A), Klaus (acquired by Zendesk), and more.
We accept only 3-4 new partnerships each quarter to ensure our senior specialists can deliver on expectations and give your company the focus it requires.

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Holini Services

Big Data Expertise
Big Data Expertise
  • Google Analytics
Digital Marketing Expertise
Digital Marketing Expertise
  • Account Based Marketing
  • B2B
  • Growth Marketing
  • Marketing Analytics
  • Performance Marketing
  • SaaS Marketing
PPC Expertise
PPC Expertise
  • B2B PPC
  • Bing
  • Google Ads
  • Google Shopping
  • LinkedIn Ads

Industries

  • Software & IT Services
  • Media & Communications
  • Hardware & Networking
  • Fintech
  • HR

Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Holini Portfolio

Holini - Holini increases Livespace's monthly MQL volume from Paid Search by 37% in 6 months while improving the quality of leads
B2B PPC
Holini increases Livespace's monthly MQL volume from Paid Search by 37% in 6 months while improving the quality of leads
$100K - $250K
18 Months
2026
Holini - Holini brings 171.34% revenue growth for Cherry Servers
B2B PPC
Holini brings 171.34% revenue growth for Cherry Servers
$100K - $250K
26 Months
2026
Holini - Holini successfully scales Booksys B2B search ads to drive more registrations
B2B PPC
Holini successfully scales Booksys B2B search ads to drive more registrations
$100K - $250K
15 Months
2026
Holini - Holini boosts Passware Google Ads sales net revenue by +24.75%
B2B PPC
Holini boosts Passware Google Ads sales net revenue by +24.75%
$100K - $250K
12 Months
2021
Holini - Holini increases Zone's monthly paying customers by 205% in 15 months with Google AdsHolini increases Zone's monthly paying customers by 205% in 15 months with Google Ads
B2B PPC
Holini increases Zone's monthly paying customers by 205% in 15 months with Google AdsHolini increases Zone's monthly paying customers by 205% in 15 months with Google Ads
$100K - $250K
14 Months
2023
Holini - Holini increased Time Point's Qualified Leads by 42% while reducing the budget by over 50%
B2B PPC
Holini increased Time Point's Qualified Leads by 42% while reducing the budget by over 50%
$100K - $250K
3 Months
2025
Holini - Holini brings >35% paying customers growth for DeskTime in two consecutive years
B2B PPC
Holini brings >35% paying customers growth for DeskTime in two consecutive years
$100K - $250K
42 Months
2026
Holini - Holini decreases Zebra BI's cost per trial by 70% in 5 months with a strategic Google Ads approach
B2B PPC
Holini decreases Zebra BI's cost per trial by 70% in 5 months with a strategic Google Ads approach
$100K - $250K
5 Months
2019
Holini - Holini triples Veriff's opportunity pipeline value in three months while lifting pipeline ROAS by 377%
B2B PPC
Holini triples Veriff's opportunity pipeline value in three months while lifting pipeline ROAS by 377%
$100K - $250K
37 Months
2026

Holini Reviews

Reviews from Google Maps are available on this profile.
After seeking advice from countless marketing and analytics agencies and freelancers, I thought my tracking problem was unsolvable. That was until I found Holini... Taavi from the Holini team was able to understand the problem instantly and share detailed solutions that even a non-developer could easily understand (I'm a marketer). His help has been insurmountable to our company's growth in which we have a plan in place to accurately track users and make data-driven data solutions. Being a former Director of Paid Media at a large growth agency (100+ org), we couldn't even solve this problem. That said, Taavi and the team at Holini know their stuff and I highly recommend anyone looking for agency services. "
Sam Lepak's Review Sourced from Google
Holini team consists top level professionals with high experience. Would definitely recommend! "
Martin Malm's Review Sourced from Google
Thank you! Very good service! I recommend! "
Andres Männisalu's Review Sourced from Google
THE marketing agency to work with! "
Karola Karlson's Review Sourced from Google
Show more reviews

Holini Team Bios

Head of Growth
Liis Laisaar
Head of Growth
Liis handles the growth of Holini and specializes in uncovering budget inefficiencies and scaling opportunities in competitive and niche lower-volumes-longer-sales-cycles B2B markets. She also regularly speaks at events and conferences, sharing the entire team's learnings and experiences.
Head of Operations
Karolina Krolicka
Head of Operations
Over the past 10+ years, she has worked in startups (wearing all the hats) and eventually found her niche in PPC for B2B tech and SaaS companies. Now, as a Head of Operations at Holini, she's focused on building an agency that gets straight to solving complex B2B marketing challenges.
Co-founder, CEO
Andres Ruul
Co-founder, CEO
He is a co-founder and Google Ads growth strategist at Holini, helping B2B Tech companies scale their results through Google Ads campaigns. He is also responsible for driving Holini's R&D
Co-founder, CTO
Taavi Kalvi
Co-founder, CTO
His current focus is on developing and improving Holini's internal processes, automations, and playbooks that our senior specialists use to deliver results for clients. His goal is to consistently find more effective ways for ourselves and for our clients to achieve sustainable growth.
Head of Data & Analytics, Team Lead
Artur Marharian
Head of Data & Analytics, Team Lead
As the Head of Analytics at Holini, he helps B2B tech companies overcome web analytics challenges and unlock actionable insights through expert consulting and comprehensive analytics solutions.
Team Lead, Senior PPC Specialist
Mikolaj Sokolowski
Team Lead, Senior PPC Specialist
He has 10 years of experience in digital marketing and is now a Team Lead at Holini managing a team and clients of his own.
Senior PPC Specialist
Michal Holub
Senior PPC Specialist
Michal is an extremely detailed and skilled PPC Specialist with years of experience successfully managing complex B2B PPC accounts.
Senior PPC Specialist, Automation Lead
Mathias Randrüüt
Senior PPC Specialist, Automation Lead
Mathias has a degree in Artificial Intelligence and puts it to great use in his day-to-day work when managing his portfolio of complex B2B clients and driving a variety of automation initiatives in Holini.
Senior Analytics Developer
Alexandra Poulopoulou
Senior Analytics Developer
Alexandra helps our clients with all of their tracking needs so we can be confident we are basing decisions on accurate data and we are optimizing for actual pipeline, not just vanity metrics.
Operations Specialist
Jamaica Milligan
Operations Specialist
Jamaica helps ensure that all daily business operations and processes run smoothly and is an invaluable support to the management team.
Senior PPC Specialist
Dmytro Serdiuk
Senior PPC Specialist
Dima's portfolio of niche B2B tech clients appreciates his continuous out-of-the-box thinking and strong strategic analysis skills, which deliver great business results in highly competitive, low-volume environments.
Software Engineer
Ana Beatriz Trindade
Software Engineer
Ana supports the team with complex research, development and automation tasks. She contributes to our and our clients' growth by crafting user-centric tech solutions that optimize business performance.
Senior PPC Specialist
Bojana Rogić
Senior PPC Specialist
Bojana has over 9 years of PPC experience and at Holini successfully manages a portfolio of complex B2B clients with demanding growth goals. She is self-driven and has excellent project management skills as well as the type of deep analytical and strategic thinking skills that are needed to succeed

Holini Clients

Zebra BI
Livespace
DeskTime
Cherry Servers
Booksy
Passware
Zone
Estateguru
Time Point
Veriff

Holini Awards

Holini - Award 1
Holini - Award 2

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