Paid media advertising firms create strategic display ads, branded content, retargeting campaigns, and pay-per-click advertising designed to achieve specific business growth goals. They create custom audiences, oversee cost-per-click bids and budgets, write effective copy, manage campaign performance, and ultimately create a custom cross-channel marketing strategy built to grow companies.
There’s a lot of technical talk that goes into any paid media pitch. Comprehensive understanding of the technology required to run paid media campaigns on different ad networks is absolutely essential, but it’s the people that engage that technology that really matter. Don’t get sucked in by all that technical jargon -- at the end of the day, the best PPC companies live and die by the quality and skill of the people who work there. Look for a partner who has the bases covered when it comes to technology and automation, but ultimately positions themselves based on talent. The people working at the agency are the ones who are going to be responsible for managing and optimizing your account, after all. Their insight and abilities are what your pay-per-click campaign success is riding on.