Top paid media companies can handle the pay-per-click advertising needs of companies of all sizes. Regardless of whether you’re a small local business, an enterprise B2B company, or an ecommerce retailer, there are plenty of agencies that can meet your needs.
The core services of paid media agencies include:
● Paid Media Audit - A comprehensive review of the client’s paid media efforts and PPC management to date. The audit will identify where the client’s campaigns have been successful and where they have failed to deliver, setting up a clear path for future improvements. The audit will also often include assessment of other media channels, like paid social media.
● Paid Media Strategy - There’s no small amount of research that goes into setting up a new pay per click campaign or rebuilding an existing one. During the strategy phase the agency will identify sets of target keywords and assess the competition for those terms. They’ll also devise a messaging strategy and determine landing page needs to appeal to the client’s target audience.
● Campaign Build - With the research in place, the team can start building the campaign. The build process is where the ads are created: copy is written, bids are set, banners are designed, and all the pieces are put in place. It’s a big job, so expect it to take a few weeks minimum, depending on complexity. Graphic design services may be included, or advertisers may wish to provide their own creative.
● Pay Per Click Campaign Management - The ongoing day-to-day management of campaigns. The campaign manager should be checking campaigns daily to ensure everything is running smoothly. Optimizations will happen on an ongoing basis, but especially during the first few months when the initial results are coming in and data is being accumulated.