Hooton Were is an independent PR agency based in Amsterdam, proudly certified as a B Corp. We specialize in tailored public relations services for companies making a real societal and cultural impact. Collaborating with award-winning writers, forward-thinkers, and trendsetters, we amplify the narratives of businesses in the creative, retail, lifestyle, and travel sectors.

Comprehending your objectives and obstacles, our intuitive team of publicists excels in garnering media attention to enhance your brand's authority, foster engagement, and drive new business growth. Sustainability isn't just a buzzword for us; it's ingrained in our core values. Partnering with companies that share our commitment to pushing boundaries and shaping a more purpose-driven, environmentally-conscious future, we strive to break stereotypes and traditions. At Hooton Were, we thrive on working with passionate individuals and are deeply passionate about our work.

Headquarters

Tussen de Bogen 38, Amsterdam, 1017 AZ, Netherlands

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Hooton Services

Public Relations

Areas of Expertise

Branding Expertise
Media Buying Expertise
PR Expertise

Branding Expertise

Brand Messaging
Brand Strategy

Media Buying Expertise

Media Planning
Out of Home
Print

PR Expertise

Corporate Communication
Crisis Management
Event Management
Online Reputation Management

Industries

Food and Beverage
Media & Communications
Design
Corporate Services
Crypto
Hospitality
Nonprofit
Retail

Client Types

Small Businesses
Medium Businesses
Enterprise / Corporate

Hooton Portfolio

Public Relations
Tylko
Public Relations
Pride Amsterdam
Public Relations
GUT
Public Relations
Wieden+Kennedy

Hooton Team Bios

Héloïse Hooton
Founder
Hooton, born from Heloise's belief in revolutionizing PR, amplifies stories of ambitious leaders & businesses for sustainable impact. With 20+ years' experience, she's led global campaigns & secured high-profile media coverage. From academic research to opinion pieces, Heloise helps clients achieve
Gemma Cooney
PR director
Gemma, with experience in brands like Spotify, NYX Hotels, and KERB Street Food, now focuses on events, strategy, and project management. Client partnership is her priority, with highlights including adidas's plant leather sneakers launch and Tesco's plant-based food range for COP27.
Janhavi Raja
PR manager
Janhavi, an ex-Government of Gujarat economic researcher, now focuses on strategic communications. She's worked with giants like Walmart and Amazon, passionate about education and gender equality projects.