We're an independent B Corp-certified PR agency based in the heart of Europe in Amsterdam.

Tussen de Bogen 38, Amsterdam, 1017 AZ, Netherlands

Hooton Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Year Founded

Hooton Were is an independent PR agency based in Amsterdam, proudly certified as a B Corp. We specialize in tailored public relations services for companies making a real societal and cultural impact. Collaborating with award-winning writers, forward-thinkers, and trendsetters, we amplify the narratives of businesses in the creative, retail, lifestyle, and travel sectors.

Comprehending your objectives and obstacles, our intuitive team of publicists excels in garnering media attention to enhance your brand's authority, foster engagement, and drive new business growth. Sustainability isn't just a buzzword for us; it's ingrained in our core values. Partnering with companies that share our commitment to pushing boundaries and shaping a more purpose-driven, environmentally-conscious future, we strive to break stereotypes and traditions. At Hooton Were, we thrive on working with passionate individuals and are deeply passionate about our work.

Tussen de Bogen 38, Amsterdam, 1017 AZ, Netherlands

Hooton Services

Areas of Expertise

  • Branding Expertise
  • Media Buying Expertise
  • PR Expertise
Branding Expertise
Branding Expertise
  • Brand Messaging
  • Brand Strategy
Media Buying Expertise
Media Buying Expertise
  • Media Planning
  • Out of Home
  • Print
PR Expertise
PR Expertise
  • Corporate Communication
  • Crisis Management
  • Event Management
  • Online Reputation Management


  • Food and Beverage
  • Media & Communications
  • Design
  • Corporate Services
  • Crypto
  • Hospitality
  • Nonprofit
  • Retail

Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Hooton Portfolio

  • Hooton - Tylko
    Public Relations
  • Hooton - Pride Amsterdam
    Public Relations
    Pride Amsterdam
  • Hooton - GUT
    Public Relations
  • Hooton - Wieden+Kennedy
    Public Relations

Hooton Team Bios

  • Founder
    Héloïse Hooton
    Hooton, born from Heloise's belief in revolutionizing PR, amplifies stories of ambitious leaders & businesses for sustainable impact. With 20+ years' experience, she's led global campaigns & secured high-profile media coverage. From academic research to opinion pieces, Heloise helps clients achieve
  • PR director
    Gemma Cooney
    PR director
    Gemma, with experience in brands like Spotify, NYX Hotels, and KERB Street Food, now focuses on events, strategy, and project management. Client partnership is her priority, with highlights including adidas's plant leather sneakers launch and Tesco's plant-based food range for COP27.
  • PR manager
    Janhavi Raja
    PR manager
    Janhavi, an ex-Government of Gujarat economic researcher, now focuses on strategic communications. She's worked with giants like Walmart and Amazon, passionate about education and gender equality projects.

Hooton Clients

  • GUT
  • Tylko
  • RSA
  • Vayner Media