Hooton Were is an independent PR agency based in Amsterdam, proudly certified as a B Corp. We specialize in tailored public relations services for companies making a real societal and cultural impact. Collaborating with award-winning writers, forward-thinkers, and trendsetters, we amplify the narratives of businesses in the creative, retail, lifestyle, and travel sectors.
Comprehending your objectives and obstacles, our intuitive team of publicists excels in garnering media attention to enhance your brand's authority, foster engagement, and drive new business growth. Sustainability isn't just a buzzword for us; it's ingrained in our core values. Partnering with companies that share our commitment to pushing boundaries and shaping a more purpose-driven, environmentally-conscious future, we strive to break stereotypes and traditions. At Hooton Were, we thrive on working with passionate individuals and are deeply passionate about our work.

Hooton
We're an independent B Corp-certified PR agency based in the heart of Europe in Amsterdam.
Tussen de Bogen 38, Amsterdam, 1017 AZ, Netherlandshttps://www.hooton.co
Hooton Overview
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Average Hourly Rate
- $150/hr
- Year Founded
- 2014
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Hooton Services
Branding Expertise
- Brand Messaging
- Brand Strategy
Media Buying Expertise
- Media Planning
- Out of Home
PR Expertise
- Corporate Communications
- Crisis Management
- Event Management
- Online Reputation Management
Industries
- Food and Beverage
- Media & Communications
- Design
- Corporate Services
- Crypto
- Hospitality
- Nonprofit
- Retail
Client Types
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
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Hooton Team Bios
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Héloïse Hooton
Founder
Hooton, born from Heloise's belief in revolutionizing PR, amplifies stories of ambitious leaders & businesses for sustainable impact. With 20+ years' experience, she's led global campaigns & secured high-profile media coverage. From academic research to opinion pieces, Heloise helps clients achieve

Gemma Cooney
PR director
Gemma, with experience in brands like Spotify, NYX Hotels, and KERB Street Food, now focuses on events, strategy, and project management. Client partnership is her priority, with highlights including adidas's plant leather sneakers launch and Tesco's plant-based food range for COP27.
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Janhavi Raja
PR manager
Janhavi, an ex-Government of Gujarat economic researcher, now focuses on strategic communications. She's worked with giants like Walmart and Amazon, passionate about education and gender equality projects.


