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A public relations company is an agency that essentially ensures that brands have a positive public image across all channels.
They have similar goals with advertising agencies - promoting brands and helping them achieve their business goals.
However, they have different methods of delivering results.
In general, PR companies deal with:
According to the US Bureau of Labor Statistics, the country employs 244,730 PR specialists. The sectors that have the highest levels of employment in this occupation are:
Some of the primary responsibilities of PR firms include:
Top public relations firms can secure interviews, manage media coverage, facilitate content sharing collaborations and more to grow your company’s brand awareness and increase search engine optimization rankings -- and they are able to do this through strong media relations.
The best communications associates have a large Rolodex of journalists and media contacts that they can call upon to build your brand through publicity.
PR firms have access to organized platforms and databases that enable them to track how a message is being communicated, what the result are and how they should proceed to secure the results their clients desire.
63% of consumers trust influencers more than they trust brands. (Edelman)
In the digital age, many great public relations firms are now offering social media management services.
With the help of their media contacts, public relations firms can secure placements on various feeds, negotiate terms, set goals and track results, leaving your internal team free to focus on other important business growth goals.
At the end of the day, top public relations companies in the US exist to increase your brand awareness across several channels.
They utilize a mix of networking contacts and strategies to foster positive emotions and connotations about your company.
The ultimate goal of every brand is to keep its customers keep returning. And, the top three emotions that can help them establish meaningful relationships are:
PR specialists have the know-how and relevant experience to help you tailor your customer experience and reengage your clients continuously.
The best public relations firms will have a new take on your business and brand identity due to their different perspectives of the industry and your public image.
That information becomes the power for your business, enabling you to truly compete with similar companies to the best of your ability and improving your chances of snagging new customers and engaging existing followers.
Public relations isn’t a one-size-fits-all market -- there are several types of agencies that cater to various companies, industries and even offer different levels of personal attention.
They are:
The cost of top public relations companies depends entirely on what tasks you need them to complete.
However, you can expect to pay around:
Here are a few factors that will help you select the right partner from our list of PR firms:
One of the most important tasks a great PR agency can complete is securing media placements and digital partnerships. Therefore, if they don’t have a comprehensive network, they likely won’t be worth your while.
You can determine the type of reach a public relations company has by both doing research and asking direct questions.
Unlike other industries such as marketing, which relies on numbers and data to achieve business growth, so much of successful public relations is based on industry experience.
The best online PR firms should have a team of experts that know key industry players, top competitors and publications that will expand your reach.
Although great public relations companies in the USA can handle a lot of intricate tasks and imperative networking, learn exactly what your role will be in the relationship before you sign a contract.
Some clients will want to be heavily involved in every decision, while others will feel comfortable with letting their chosen PR companies call the media-related shots.
Whatever your choice, you’ll need to provide some guidance and information to your PR experts to guarantee success.
A great and reputable public relations firm will work hard to prove their expertise and success.
And just like potential employers ask individuals for references, you can ask potential companies for clients who will speak on their behalf.
These client references are imperative to giving you a stronger, inside look at what working with a specific public relations company on a day-to-day basis will really look like and how much growth they can really generate for your business.
Public relations companies in the United States manage the spread of information between brands and the public.
Many businesses consider their services to:
These companies approximately charge between $50 and $150 per person per hour.
How to select the best partner for your business?
Well, with so many PR firms in the business, it takes a lot of skill and experience to stand out.
The best companies seek to differentiate themselves from the competition by emphasizing a set of key strengths.
So, the best partner for your brand will be one that has the experience and communication skills to collaborate with your brand and present a positive public image across every channel.
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