How Might We

How Might We

Actionable customer insight with UX research.

12 Lincoln way, Meadowridge, Cape Town, 7806, South Africa

How Might We Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Inquire
Year Founded
2017

From its inception in 2017, How Might We has been a strict customer-centric business, originally offering everything from UX strategy and digital transformation to UX design and implementation. In the last few years, we have focused on what we believe to be the most important part of the UX process, the research. As Jakob Nielsen said, UX without user research is not UX.

We build on our extensive knowledge of product and service design, as well as tools in the design thinking toolbox to support existing product and strategy teams with first-hand research they can actually use to implement change. 

Headquarters
12 Lincoln way, Meadowridge, Cape Town, 7806, South Africa

How Might We Services

Industries

  • Corporate Services
  • Finance
  • Health Care
  • Software & IT Services

Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

How Might We Portfolio

  • How Might We - Google Mobile Lab
    UI/UX Design
    Google Mobile Lab

How Might We Team Bios

  • Director
    Chris Metcalfe
    Director
    I have been working in UX for over 15 years. Initally as a UX designer for a startup called Flow Interactive, then as a UX manager for Deloitte. In 2017 I started How Might We.
  • Director
    Jacky Smith
    Director
    For the last 12 years Ive been working with various clients to build successful software and services. As a UX Manager and Product Manager at Flow Interactive, Deloitte Digital and most recently flexed my teaching muscles developing a Design Thinking curriculum and coaching model at Absa.

How Might We Clients

  • Google
  • Deloitte
  • Cipla
  • Virgin active
  • Healthforce
  • Mediclinic
  • Medicare
  • Absa Bank
  • First National Bank
  • Luno