From its inception in 2017, How Might We has been a strict customer-centric business, originally offering everything from UX strategy and digital transformation to UX design and implementation. In the last few years, we have focused on what we believe to be the most important part of the UX process, the research. As Jakob Nielsen said, UX without user research is not UX.
We build on our extensive knowledge of product and service design, as well as tools in the design thinking toolbox to support existing product and strategy teams with first-hand research they can actually use to implement change.Â

How Might We
Actionable customer insight with UX research.
12 Lincoln way, Meadowridge, Cape Town, 7806, South Africahttps://howmightwe.co.za
How Might We Overview
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Average Hourly Rate
- Inquire
- Year Founded
- 2017
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How Might We Services
Industries
- Corporate Services
- Finance
- Health Care
- Software & IT Services
Client Types
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
How Might We Portfolio

UI/UX Design
Google Mobile Lab
How Might We Team Bios

Chris Metcalfe
Director
I have been working in UX for over 15 years. Initally as a UX designer for a startup called Flow Interactive, then as a UX manager for Deloitte. In 2017 I started How Might We.

Jacky Smith
Director
For the last 12 years Ive been working with various clients to build successful software and services. As a UX Manager and Product Manager at Flow Interactive, Deloitte Digital and most recently flexed my teaching muscles developing a Design Thinking curriculum and coaching model at Absa.


