Now Boarding is an award-winning, boutique UX/UI and product design studio based in Cape Town, South Africa, with over 16 years of experience designing complex, often regulated digital products. We work with clients across the UK, Ireland, Europe, the US, Australia, and the UAE, offering senior-level design leadership without the overhead of a large international agency.
Our work spans native mobile apps, SaaS platforms, marketplaces and enterprise web applications, with particular depth in fintech, insurance, health-tech, prop-tech and green-tech. We've designed a crypto wallet for SwissBorg, streamlined merchant onboarding for SnapScan (a 47% increase in converted leads, with no human intervention), built an insurance marketplace for Everything.Insure, and created a guided solar wizard and usage dashboard for Stage Zero. In healthtech, we took AI Diagnostics' TB-screening device from prototype to a market-ready brand, app and packaging, and rebuilt Lula and HURU's brands to feel human rather than corporate.
We run a senior-led, agile-aligned process: discovery and product strategy, iterative design and usability testing, then engineering-ready handoff with atomic Figma component libraries and documented interaction states, reducing rework and speeding up build cycles.
Directors stay hands-on throughout every project, backed by strong technical literacy and a genuine belief that great digital products are the clearest expression of a brand.
Now Boarding
Now Boarding Overview
- Year Founded
- 2010
- Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Average Hourly Rate
- Inquire
More Agencies Like Now Boarding
- Noida, India
- Mobile App Development, Software Development, Web Development
- Cape Town, South Africa
- Branding, Web Design, Design Services
- Cape Town, South Africa
- Digital Services, Digital Strategy, Media Buying
Now Boarding Portfolio
Now Boarding Services
Industries
- Automotive
- Crypto
- Education
- Energy & Mining
- Finance
- Health Care
- Hospitality
- Insurance
- Fintech
- Real Estate
Client Types
- Startups
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
- Brand Design
- Brand Messaging
- Brand Positioning
- Brand Strategy
- WordPress
- Property Management Web Development
- App Marketing
- B2B
- B2C
- Copywriting
- Illustration
- Logo Animation
- Visual Communication
- Webflow
- App Development Consultants
- B2B Apps
- B2C Apps
- Cross-Platform
- Telemedicine App Development
- AI UI/UX Design
- Dashboard Design
- Interactive Design
- UX Audit
- UX Research
- UX Strategy
- Usability Testing
- User Research
- B2B
- Landing Page Design
- Mobile First
- Responsive
- Web App
- Website Redesign
- eCommerce
- Shopify
- Shopify Plus eCommerce
Now Boarding Clients
Now Boarding Reviews
Reviews from Google Maps are available on this profile.
I've worked for many many agencies as a front-end developer over my ~20 years of freelancing/contracting and Now Boarding is easily my favourite client. Besides creating beautiful & elegant designs, their UX designers have a great technical understanding, and it make my life as a developer such a pleasure -- it's a surprisingly rare thing that even the more renowned agencies often lack. Bunch of lovely folk too. "Andrew Webster's Review Sourced from Google
We’ve had the pleasure of collaborating with Now Boarding on an ongoing basis over the past four years, and they continue to impress us at every stage. Their UX/UI design work is not only visually striking but thoughtfully crafted with a deep understanding of client goals and the end-user journey.The whole team at Artificial Studio really values their collaborative and organised approach. Their communication is always clear and concise, and they consistently involve us early in their planning. It’s refreshing to partner with a design team that understands how closely UX/UI and development need to work together to deliver exceptional results.Working with Now Boarding has been seamless, enjoyable, and creatively inspiring. If you’re looking for a design, UX/UI partner who genuinely elevates your digital projects, Now Boarding is the agency you’re looking for, and we look forward to continuing our collaboration with them. "Nicola Steyn's Review Sourced from Google
We had an outstanding experience working with NowBoarding to build a modern website that reflects our brand and drives new business. Their communication and collaboration made the entire process seamless, and their attention to detail gave us confidence every step of the way. The NowBoarding team’s creativity, strategic management, and technical expertise helped us deliver a website that not only looks beautiful but engages visitors and brings our brand to life. Many thanks from the GhostDraft team! "Charlotte Keuris's Review Sourced from Google
Working with this team was an absolute game-changer! Their energy, creativity, and commitment to delivering results for Stage Zero made them feel more like a strategic partner than just an agency. They just get it — from big picture thinking to the finest details. Can’t recommend them enough if you’re looking for a team that delivers with heart, hustle, and a whole lot of talent. 🔥 "Brink Van Zyl's Review Sourced from Google
The best UI/UX design agency ever! If you are looking for professional service, creative design, thoughtful UI/UX considerations and advice and the friendliest, most amazing people to work with...then look no further! We have worked with the Now Boarding team for close on 5 years now and we have loved every second. Our weekly meetings and design reviews are the highlight of my week and I love that they just get us. We have dealt with multiple designers within the organisation and they just translate our convoluted requests into the most amazing user friendly, beautiful designs. Honestly, look no further and let them make your brand amazing! It is not just work for them...it's passion! "Mishaya Chettiar's Review Sourced from Google
Now Boarding Team Bios
Leigh leads Now Boarding's day-to-day operations while also driving sales, business development and client relationships across the studio's client base. With a hands-on approach to leadership, Leigh ensures every project is resourced, sold in and delivered to the studio's senior standard.
As one of Now Boarding's founders, Jacques shapes the studio's approach to UX across every project, with a particular focus on complex, regulated products where clarity and trust matter most. He leads the discovery and product strategy work that sits at the start of every engagement.
Michel co-founded Now Boarding and leads its creative direction, translating brand values into interaction patterns and visual identity across the studio's work. His approach treats digital products as the clearest expression of a brand, not just a functional interface.
Katherine leads project delivery on the operations team, keeping complex, multi-stakeholder projects moving through Now Boarding's discovery, design and handoff process. She works closely with clients to ensure nothing gets lost between strategy and execution.
Brannon manages project delivery on the operations team, keeping complex projects moving from first scope through to final delivery. Backed by technical expertise, he also supports the wider operational side of the studio, bridging the gap between process and execution.
Melissa keeps Now Boarding's operations running behind the scenes, supporting the team so projects move at pace without losing the attention to detail the studio is built on. Her focus keeps delivery consistent across every project in flight.
Amy shapes the studio's copywriting, UX copy and user testing, with a strategic eye that ties messaging directly to user behaviour. Her work spans everything from UX strategy to the words that make an interface actually make sense to the person using it.
Saskia brings deep design talent to every project, with a level of Figma mastery that shapes how the wider team builds and maintains its component libraries. Her expertise sets the bar for craft across the studio's work.
Lance combines a strong technical grounding with a knack for unpacking dense dashboards and mobile app interfaces, turning complex data into something genuinely usable. His work sits at the sharper, more technical end of the studio's UX practice.
Kayla brings a creative, illustrative eye to her work, with particular strength in onboarding flows and web apps that need to feel welcoming from the first interaction. Her design sensibility adds real warmth to functional, everyday user journeys.
Bianca brings a sharp creative instinct to projects where first impressions and conversion both matter. Her work also expands into broader product design, bringing an eye for detail to more complex digital platforms.