Now Boarding is an award-winning, boutique UX/UI and product design studio based in Cape Town, South Africa, with over 16 years of experience designing complex, often regulated digital products. We work with clients across the UK, Ireland, Europe, the US, Australia, and the UAE, offering senior-level design leadership without the overhead of a large international agency.
Our work spans native mobile apps, SaaS platforms, marketplaces and enterprise web applications, with particular depth in fintech, insurance, health-tech, prop-tech and green-tech. We've designed a crypto wallet for SwissBorg, streamlined merchant onboarding for SnapScan (a 47% increase in converted leads, with no human intervention), built an insurance marketplace for Everything.Insure, and created a guided solar wizard and usage dashboard for Stage Zero. In healthtech, we took AI Diagnostics' TB-screening device from prototype to a market-ready brand, app and packaging, and rebuilt Lula and HURU's brands to feel human rather than corporate.
We run a senior-led, agile-aligned process: discovery and product strategy, iterative design and usability testing, then engineering-ready handoff with atomic Figma component libraries and documented interaction states, reducing rework and speeding up build cycles.
Directors stay hands-on throughout every project, backed by strong technical literacy and a genuine belief that great digital products are the clearest expression of a brand.

Now Boarding
Digital Product Design Studio
Innovation City, Darter Studios, Longkloof, 7 Darter Rd, Gardens, Cape Town, 8001, South Africahttps://www.nowboarding.io
Now Boarding Overview
- Year Founded
- 2010
- Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Average Hourly Rate
- Inquire
Now Boarding Portfolio

Product Design
Making VAT compliance sexy
Fintech

Product Design
Giving people total control of their insurance
Insurance

Product Design
Revolutionising rentals with AI
Real Estate

Product Design
Improving the accuracy of TB screening
Health Care

Product Design
Empowering SMEs with mobile payments
Fintech

Product Design
Making alternative power accessible
Energy & Mining
Now Boarding Services
Industries
- Automotive
- Crypto
- Education
- Energy & Mining
- Finance
- Health Care
- Hospitality
- Insurance
- Fintech
- Real Estate
Client Types
- Startups
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
Branding Expertise
- Brand Design
- Brand Messaging
- Brand Positioning
- Brand Strategy
CMS Platforms
- WordPress
Custom Frameworks
- Property Management Web Development
Digital Marketing Expertise
- App Marketing
- B2B
- B2C
- Copywriting
Graphic Design Expertise
- Illustration
- Logo Animation
- Visual Communication
Low Code Development Expertise
- Webflow
Mobile App Expertise
- App Development Consultants
- B2B Apps
- B2C Apps
- Cross-Platform
- Telemedicine App Development
UI/UX Expertise
- AI UI/UX Design
- Dashboard Design
- Interactive Design
- UX Audit
- UX Research
- UX Strategy
- Usability Testing
- User Research
Web Design Expertise
- B2B
- Landing Page Design
- Mobile First
- Responsive
- Web App
- Website Redesign
- eCommerce
eCommerce Expertise
- Shopify
- Shopify Plus eCommerce
Now Boarding Clients
Now Boarding Team Bios
Now Boarding Press Mentions
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