In recent years, my attention has been drawn to consumer products in industries such as fintech, insurance, logistics, energy, health-tech. Ive also been passionate about enhancing efficiency in B2B SaaS platforms, tackling challenges like streamlining onboarding processes, improving self-service features and lead generation.

My journey has taken me to work with leading companies across the globe, from the United Kingdom and the United Arab Emirates to Lithuania, Israel, and Scandinavia. My focus has always been on user-centered design that meets business objectives. I specialise in problem-solving, building robust product websites and mobile architectures, defining target user personas, and anticipating user flows and potential obstacles they may encounter.

Beyond design, Ive also gathered experience in web and mobile development, animation, and design interactions while working in agile or lean environments. Ive successfully managed large-scale projects from start to finish and led teams of various sizes.