The best web design and development agencies know that a web design is built on a strong visual identity. Small branding elements, including logos, fonts, colors, and copy tone of voice, will create a consistent environment that is trustworthy and familiar to users.
Plus, 70 percent of brand managers claim that building a reliable audience is more important than creating immediate sales. This is because a dedicated audience of returning customers will create more long-term revenue growth than many one-time purchases. What’s more? A well-branded website also improves your overall brand recognition. A signature color increases brand recognition by up to 80 percent and brains process visuals 60,000 times faster than regular text. Therefore, an attractive web design that is strategically branded has a much higher chance of catching the eye of new consumers and ensuring they remember your company at a later date.