Proper Propaganda
Modern PR For Tech
Remot Company, Montreal, H4C 2G2, Canadahttps://properpropaganda.net
Proper Propaganda Overview
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Average Hourly Rate
- Inquire
- Year Founded
- 2011
Most PR firms still operate like it is 1998. They rely on vague metrics, junior teams, and billing models that punish clients for trusting them. We do the opposite. Every engagement is led by senior operators who act like actual adults in the room and understand how to protect your cash, your time, and your brand. Our work is engineered to be strategic, fast, and tied directly to outcomes that matter.
Our services include Brand Narrative development, Classic PR, Performance PR, Influencer Relations, and AI Search (GEO). We get you into the media that shapes perception, secure affiliate-driven placements that move product, build creator programs that drive trust and sales, and train AI models like ChatGPT, Google AIO, and Perplexity to correctly understand, reference, and recommend your brand.
We've helped global hardware innovators break into the US market, turned emerging companies into category leaders, and developed narratives that make customers, investors, and partners pay attention. Whether you are launching a new product, expanding into a new region, preparing to fundraise, or looking to dominate your space, we deliver PR that creates real commercial impact.
If you want a modern PR partner that blends sharp storytelling with measurable performance and backs it with senior talent, you're in the right place.
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Proper Propaganda Services
PR Expertise
- Digital PR
Industries
- Consumer Goods
- Electronics
- AI
- eCommerce
- Hobbies & Gifts
- Home & Garden
- Pets
- Recreation & Travel
- Wellness & Fitness
- Design
Client Types
- Startups
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
Proper Propaganda Team Bios
Jackson Wightman
Founder
Jackson Wightman is the Founder of Proper Propaganda, a tech PR agency helping innovation brands win attention and market share. He is co-author of The Tech PR Playbook and a leading voice on how AI is reshaping PR, earned media, and modern discovery.
Borjana Slipicevic
Managing Partner
Borjana Slipicevic is Managing Partner at Proper Propaganda and co-author of The Tech PR Playbook. She leads the Vancouver office and helps tech brands earn high-impact media coverage, sharpen narrative, and grow in North America, including work with Keychron and Zero Zero Robotics.