Proper Propaganda

Modern PR For Tech

Remot Company, Montreal, H4C 2G2, Canada

https://properpropaganda.net

Proper Propaganda Overview

Year Founded: 2011

Employees: Under 49

Minimal Budget: $10,000 - $25,000

Average Hourly Rate: Inquire

Proper Propaganda is the un-PR agency built for consumer technology brands that want measurable growth, not marketing theater. Founded in 2011, we help ambitious tech companies win attention, authority, and market share by combining classic PR fundamentals with performance-driven tactics, influencer partnerships, and AI search optimization.

Most PR firms still operate like it is 1998. They rely on vague metrics, junior teams, and billing models that punish clients for trusting them. We do the opposite. Every engagement is led by senior operators who act like actual adults in the room and understand how to protect your cash, your time, and your brand. Our work is engineered to be strategic, fast, and tied directly to outcomes that matter.

Our services include Brand Narrative development, Classic PR, Performance PR, Influencer Relations, and AI Search (GEO). We get you into the media that shapes perception, secure affiliate-driven placements that move product, build creator programs that drive trust and sales, and train AI models like ChatGPT, Google AIO, and Perplexity to correctly understand, reference, and recommend your brand.

We've helped global hardware innovators break into the US market, turned emerging companies into category leaders, and developed narratives that make customers, investors, and partners pay attention. Whether you are launching a new product, expanding into a new region, preparing to fundraise, or looking to dominate your space, we deliver PR that creates real commercial impact.

If you want a modern PR partner that blends sharp storytelling with measurable performance and backs it with senior talent, you're in the right place.

Proper Propaganda Services

Public Relations

Industries

Consumer Goods
Electronics
AI
eCommerce
Hobbies & Gifts
Home & Garden
Pets
Recreation & Travel
Wellness & Fitness
Design

Client Types

Startups
Small Businesses
Medium Businesses
Enterprise / Corporate

PR Expertise

Digital PR

Proper Propaganda Clients

Keychron

HOTO Tools

HOVERAir

HAX

Velotric

Urevo

Xiaomi

Esso

Vrvana

Turkish Airlines

Proper Propaganda Team Bios

Jackson Wightman

Founder

Jackson Wightman is the Founder of Proper Propaganda, a tech PR agency helping innovation brands win attention and market share. He is co-author of The Tech PR Playbook and a leading voice on how AI is reshaping PR, earned media, and modern discovery.

Borjana Slipicevic

Managing Partner

Borjana Slipicevic is Managing Partner at Proper Propaganda and co-author of The Tech PR Playbook. She leads the Vancouver office and helps tech brands earn high-impact media coverage, sharpen narrative, and grow in North America, including work with Keychron and Zero Zero Robotics.