Refine Labs

Leading B2B Digital Marketing and Demand Generation Agency
867 Boylston Street, 5th Floor #1462, Boston, Massachusetts 02116, United States
https://www.refinelabs.com

Refine Labs Overview

Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
Inquire
Year Founded
2018

At Refine Labs, we help mid-market and enterprise B2B SaaS companies rethink how they measure and execute marketing. Our demand strategies drive qualified pipeline, maximize ROI, and reduce acquisition costs for profitable, sustainable growth.

The way buyers make decisions has evolved. More than ever, they rely on digital communities, social media, and peer recommendations to evaluate solutions. Thats where we come in. We specialize in demand strategies that:

  • Build brand awareness so buyers know you before they need you
  • Capture high-intent demand and convert it into revenue
  • Expand customer relationships to drive long-term growth
Weve helped 300+ b2b companies shift from outdated marketing tactics to modern, performance-driven strategies that align with todays buyer behavior.

To see whats working right now, be sure to tune into the RL Stacking Growth podcast for insights from the frontlinesand visit refinelabs.com to get a jumpstart on modernizing your strategy.

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Refine Labs Services

Digital Marketing Expertise
Digital Marketing Expertise
  • Lead Generation

Industries

  • Software & IT Services

Refine Labs Reviews


Reviews from Google Maps and DesignRush are available on this profile.
All reviews
  • All reviews
  • Google reviews
  • DesignRush reviews
Partnering with Refine Labs has been a game-changer for our demand generation strategy at Firstup. Implementing their methodology laid the foundation for helping us pivot away from traditional lead gen tactics and focus on metrics that truly drive business impact. The results speak for themselves. Comparing H1 2023 to H1 2024, we saw a remarkable 46% increase in hand raisers and an even more impressive 59% growth in HIRO pipeline.Refine Labs guided us in shifting our internal success metrics from MQL volume to more meaningful indicators like High Intent hand raisers and HIRO pipeline. This change in perspective has allowed us to better align our efforts with actual revenue potential.Most importantly, they helped us refine our go-to-market strategy, streamlining our platform targeting to focus specifically on additional buyer categories and target accounts. This laser-focused approach has significantly improved our market positioning and effectiveness. "
Project Name: Demand Gen Strategy
Project Type:
Digital Marketing
Company size:
250 - 499
Industry:
Computer Software
The Refine Labs team is the best I’ve worked with in B2B Marketing. We worked with them to systematically target our ICP, test messaging and optimize placement across our top social channels.The quality and intelligence of the work they do is truly unmatched. Highly recommend! "
Project Name: Paid Social Optimization and Messaging
Project Type:
Digital Marketing
Company size:
Under 49
Industry:
Computer Software
Chris and the Refine Labs team share invaluable B2B marketing insights with a truly unique and refreshing opinion.Currently binge listening to State of Demand Gen and it's ironic how powerful traditional marketing concepts are but most modern marketers ignore them and focus on vanity metrics.Super knowledgable team - recommend working with them. "
Joseph Robison's Review Sourced from Google
Best B2B SaaS Marketers and value. "
Laila K's Review Sourced from Google
Love your podcast, thank you Chris! "
Theo Maroulis's Review Sourced from Google
So good!!!Deptofmedia.com "
Ian Peters's Review Sourced from Google

Refine Labs Team Bios

CEO and Co-Founder
Megan Bowen
CEO and Co-Founder
Megan Bowen, now CEO of Refine Labs, joined the founder in 2020 to reshape how B2B companies go to market. With 20 years of experience scaling GTM teams - including through an IPO - she now leads Refine Labs, a B2B demand gen agency driving efficient growth.

Refine Labs Clients

Clari
skuid
vena
Splash
Fourth
Loxo
dotCMS
Showpad
BeyondTrust
Balto
algolia
Firstup
myCOI
NFP

Refine Labs Awards

Refine Labs - Award 1
Refine Labs - Award 2