Sandstrom Partners

Brand & Packaging Design for Spirits, Beverage, Food & More

808 SW 3rd Ave Ste. 610, Portland, Oregon 97204, United States

https://sandstrompartners.com

Sandstrom Partners Overview

Number of Employees: Under 49

Minimal Budget: Inquire

Average Hourly Rate: Inquire

Year Founded: 1990

Communicating your brands story with package design is the most efficient use of marketing dollars and will create efficiencies throughout your organization. We create package design to be a media opportunity to help tell a story about your brand. The brands we create always have a built-in story, which makes activation seamless and efficient. Most of the brands that we create for entrepreneurs go on to have successful, high multiple, exits.

Whether scanning the retail shelf, the back bar, or DTC offerings on the internet, people see visuals and imagery first, then read words once the product is in hand. Creating this non-verbal visual communication is often the difference between getting pulled off the shelf or being invisible to your audiences.

Every brand we create has an idea/story that is integrated into the design both visually and verbally to create a brand connection and experience. At times, we articulate the positioning statement on the bottle. Bulleit Bourbon is Frontier Whiskey. Aviation Gin is American Gin. Tazo The re-incarnation of Tea. Revivalist is Garden Gin. Session Lager is, as we named it, sessionable beer.

We often inject what some might describe as a retro appeal into brands. This creates an instant sense of familiarity and trust. This approach has resulted in Sandstrom Partners becoming the go-to design firm for brand reinvention, where we are often found scouring the archives searching for iconic and classic category elements that we can adapt with a contemporary twist. This creates a sense of both familiarity and novelty, making it difficult to determine if the brand is from a bygone era, or new to the scene. We call this floating time.