As an element of branding, package design is central to the way consumers perceive a product. We’re always told not to judge a book by its cover but when we’re in the store buying products that’s usually precisely what we do. Product packaging has the power to make or break a purchase for a consumer. Bold and interesting packaging designs make consumers take notice, while boring or unappealing ones will cause a product to go ignored.
It’s vital then, that when launching a new brand, product, or product line, sufficient attention is paid to package design. The right package designer will help define the visual identity of the product and make your brand more visible in the marketplace. If you don’t have a dedicated graphic design team with packaging experience in-house, you’ll need to partner with an agency. To distinguish the best package design companies from the competition, be on the lookout for the following key differentiators.