Creative package design is a must for any brand that creates physical products. Because these are the things consumers will be tangibly interacting with.
Of course, it’s important that you have an overall visual identity in the form of logos, print designs and a website, but if consumers have something they can pick up and look at, you want to make sure it stands out.
Packaging also ensures that your product stays safe up until the time consumers make a purchase. This gives your brand an authenticity and a trustworthiness that will stay in a consumer’s mind for years to come.
But packaging design isn’t as easy as coming up with an idea and sending it off to a factory to get created. There’s a lot more thought that needs to go into it — and award-winning package design firms understand that process intimately.
What Is A Top Package Design Agency?
Leading package design firms create captivating packaging for your products. These packages help them jump from the shelves and drive sales. But these top-rated design agencies don’t just create packaging.
They create an entire visual identity that is seamless, fluid and engaging. Their work includes packaging, print designs and even websites. So these agencies are definitely full service.
The best packaging design firms in the world build your brand identity and put your products front and center. They make sure you and your brand get noticed.
This leads to increased sales, higher revenue and a positive consumer perception of your brand that will boost credibility and authenticity.
What Do The Best Package Design Companies Do?
Top Package Design Companies Invest In Relationships
The success of any business in the client services sector hinges, ultimately, on the ability to build and maintain relationships. Maintaining good relationships with clients is a chief concern among top packaging agencies.
Some lesser competitors may be content to churn and burn through clients, taking them for everything they can and then moving on to the next one if and when they fail to deliver. Not so at top agencies. The best package design companies value their relationships with clients. This means they always strive to exceed expectations. You can count on them to be open, honest, and communicative.
The Los Angeles branding design agency La Visual sums it up well on their website: “We believe in taking care of our clients, our people and our community. It’s all love. The love of branding and design. Of our work. Of Los Angeles.”
A Leading Packaging Design Firm Takes A Bold, Comprehensive Approach To Package Design
There’s an old saying that “fortune favors the bold”, and it could not be more applicable to the field of design. Particularly when it comes to package design, being bold and taking risks can reap major rewards. In your search for a leading package design firm, look for an agency that’s committed to pushing boundaries to go beyond what’s expected. In their portfolio, you should expect to see custom designs that make a distinct impression.
Look for packaging that’s disruptive and imaginative. Even if you’re planning to be more traditional in the packaging approach for your own brand, you should aim to partner with an agency that employs packaging designers who are capable of doing innovative work.
The world is your oyster when it comes to package design. Whether you’re looking for something classic or totally groundbreaking, your agency should bring their best minds to the table to create a solution that works for your brand.
The end result should feel fresh and have a unique appeal that will make it distinct from the competition. Be sure to assess the design agency’s portfolio to get a better sense of what they’ve been able to do for other clients. Ask them to detail ways they’ve solved problems for their clients and look for examples where they were able to bring a packaging innovation approach to their work.
Packaging does not exist in a vacuum. It’s only one element of brand identity, and it must exist harmoniously within the broader context of that identity.
Most product design companies offer package design as part of a larger suite of services, and they’ll usually be able to handle all the components of brand identity, including naming, logo, and brand standards.
Even if your company already has some or all of these elements in place, you should search for a package design company that’s able to take a holistic view of your branding. They should be able to work comfortably with existing assets in order to create packaging that jives with your brand’s identity.
Packaging Design Agencies Conduct Extensive Research
Design is an art form, but that doesn’t mean there’s no room for science in it. On the contrary, the proper foundational research is essential to effective design.
The best packaging designers rely on research to inform their approach to any given project. Package design research will entail surveying the client to get an idea of the company’s sensibilities, goals, design preferences, and overall mission or guiding philosophy.
The research will also take the form of consumer surveys and focus groups, competitive product packaging analysis, and market analysis.
And this research is vital for crafting a winning packaging. Because research, facts and statistics are what backs the success of these packages. And you need packaging that makes an impact.
Package Design Service Offerings Of A Top-Rated Design Company
Most package design companies are able to handle a number of different design needs, from brand identity to user experience design. At leading package design agencies you can expect to find many of the following services on offer.
Top Packaging Design Firms Create Comprehensive Brand Identities
Naming is one of the most fundamental elements of branding. Naming strategies may be done for brand new businesses or those looking to pivot in a new direction. And package design firms excel in the naming category for brands looking to spice things up.
Similarly, the leading package agencies also work on logos. Custom logo design is a huge perk of the world’s best branding agencies.
A full set of assets and standards, including logo, typography, color palettes, core messaging, and packaging comes standard for many top-rated creative agencies. And they work with a host of different clients — from corporate entities to small businesses and beyond.
Top Package Design Companies
Product Packaging Companies Create Stunning Graphic Design Labels & Packages
Custom package design for a single product or line of products is another service of great package design agencies. This includes research, cost analysis, packaging material selection, mockups, and production.
Print may be less dominant now than it once was, but it will never fade away completely. Many brands still have need of print design services and most graphic design agencies are able to accommodate print needs of all shapes and sizes.
They understanding packaging strategy and know how to infuse their experience into your own designs.
The Best Design Firms Also Offer Broad Design Services, Such As Web Design
Many package design teams exist within broader design companies that can also handle web design and development needs. Bringing web development under the same roof as branding can be a good way to streamline packaging design projects and reduce the need to onboard separate teams.
It also creates a more seamless an integrated approach to the whole process.
Consumers want to feel like they are interacting with the same brand across mediums, and integrating web design into your project will help them feel at ease and comfortable.
Why Your Brand Should Partner With A Packaging Design Agency To Promote Your Products
If your brand has a tangible product, it needs a package. Plain and simple.
And your packaging is the perfect place to continue promoting your brand and affecting consumer behaviors.
Show off a little. Stand out from the crowd. Make a statement. These are all things you can do with stellar packaging -- and leading package design firms can build custom creations that affect your audience in the way you need them to.
Discover the best package design agencies in the table above.