Looking for a packaging design company to make your products stand out on shelves? We assessed numerous case studies, authentic client feedback, and service scopes to create a selection of the best packaging design agencies and help businesses like yours find a partner. Browse our directory and filter the selection by location, pricing, minimum budget, team size, and other criteria to get started on your search.
Our Verified Agencies are Trusted by Top Brands:
I have curated this list of leading packaging design companies after analyzing over 2,800 agencies, considering their services, awards, portfolios, industry reputation, pricing, and client reviews. Explore these agencies’ specializations and featured case studies to commence your agency search.
Zenpack’s one-stop shop packaging solution immediately left a significant impression on me, covering everything from design and strategy to manufacturing and supply chain management. I also like that its team of packaging engineers works hard to ensure that designs are accurately translated into functional prototypes in just 24 hours. I find Zenpack’s dedication to sustainability highly advantageous, especially for businesses seeking to achieve a zero-carbon footprint. The packaging solutions company prioritizes eco-friendly solutions throughout the process, using responsibly sourced materials, FSC-certified paper products, and soy-based inks.
Zenpack Sucess Story
Challenge: Cambio, an up-and-coming coffee roastery, sought a way to encourage recycling through sustainable packaging of its coffee pods.
Solution: Based on the client’s request, Zenpack designed a molded pulp container and lid secured with a glue-free paper belly band. Once emptied, the container transforms into a countertop bin for Cambio pods or other kitchen scraps, conveniently reminding customers to recycle.
Results: The partnership increased recycling rates compared to traditional options. It contributed to Cambio’s expansion in 60 states within six months. With 20% of profits going to coffee-farming families, its eco-friendly packaging choices emphasized Cambio’s commitment to social responsibility. The success of this project received recognition at the 2024 iF Design Awards in the Beverages Packaging category.
I was drawn to Product Ventures because the structural packaging design agency blends creative visions with business goals and manufacturing realities. Meanwhile, its team of interdisciplinary professionals helps clients like me drive sales, enhance customer experiences, and create lasting impact. I also like its comprehensive range of packaging design services, including brand strategy, industrial design, consumer insights, technology scouting, graphic design, engineering, prototyping, and commercialization. Solidifying my choice for Product Ventures as one of the top packaging design companies is its proven track record of helping businesses shape their brands through cutting-edge technology.
Product Ventures Sucess Story
Challenge: Heinz, a globally trusted food producer, needed to revamp one of its flagship products because of declining sales.
Solution: Product Ventures redesigned the Heinz bottle by shortening the neck and adjusting the overall shape to ensure it fits in refrigerators better and that it’s easier to hold. The packaging design agency also implemented a restructured label panel, which enabled easier squeezing.
Results: The new design received great praise from consumers and prompted over 50% of US retailers to move the large-size bottles to prime shelf space at eye level. Large-size ketchup consumption also grew from 48% to 72%. The Fridge Fit™ design boosted practicality and increased sales as well as brand visibility.
Notable clients: Delectables, Frieda’s Specialty Produce, Family Tree Farms, Southern Specialties, B&W Baby Leaves
Freshmade’s food packaging design caught my eye when I browsed its portfolio. Specializing in disruptive yet relevant visual identities for CPG food brands, the design agency offers various services, including brand creation, brand revitalization, visual identity design, and packaging design systems. However, what sets Freshmade apart for me is its team of visionaries, who understand the importance of standing out while maintaining consumer trust. Thus, it has helped many food brands achieve a cool yet accessible image through meaningful design.
Freshmade Sucess Story
Challenge: Delectables, a wet cat treats producer, wanted to solidify their position and continue their impressive growth. With vast cat food offerings, their packaging lacked a cohesive brand identity, potentially confusing shoppers as they decide between several products on the shelves.
Solution: The packaging design company started with targeted research on visual equity benchmarking, eye-tracking studies, and shelf testing to gain insights into shopper behavior, differentiating which design elements need minor tweaks or a complete overhaul. Freshmade also reorganized the packaging information architecture and modernized brand elements to ensure consistency and brand recognition.
Results: Delectables customers’ purchase intent increased from 35% to 57% after the packaging redesign, while its overall pack appeal hiked from 88% to 95% among customers.
With an impressive track record of over ten years of industry experience and multiple awards, I simply had to add Creme de Mint to my list of the top packaging design companies. Some of the notable recognitions it has gained include the American Marketing Association, Print, HOW International Design Awards, Graphic Design USA Magazine, Core 77s, and the American Advertising Federation — all of which prove that Creme de Mint isn’t just a creme de la creme by name but also in practice. The full-service branding agency provides logos, branding, packaging, print, and product design services. It also offers email marketing, website design, and digital marketing to further support its clients' growth.
Creme de Mint Sucess Story
Challenge: Expressed Juice, a Miami-based juice brand, needed packaging that embodied its brand values and featured unique and eye-catching elements to break through a competitive market.
Solution: Starting from the bottle, Creme de Mint ditched the traditional square or round shape for a flask-like design, reflecting the brand’s youthful persona. It adjusted the color palette and utilized labels, highlighting the product’s health benefits through playful periodic table-like symbols linked to ingredients. The applied strategy helped the packaging design maintain a cool and engaging vibe.
Results: Expressed Juice’s new packaging earned numerous recognitions for its innovative design, including the 2015 PRINT Regional Design Annual award and the 2015 Core77 Design Award for Packaging. Its unique design, particularly the flask-like bottle, resonated with consumers and businesses so much that bars and restaurants immediately began buying the product.
What struck me the most about Atlas Branding + Design is its ability to make you crave the products it designs. It achieves this by offering a comprehensive brand strategy and high-quality illustration, structure, material selection, and label design. It also has a photo studio to create those drool-worthy shots. Beyond packaging design, Atlas Branding + Design can also craft promotional materials, trade show booths, signage, and even the interior of your retail store — all the design services I consider essential for business growth.
Atlas Branding + Design Sucess Story
Challenge: Poppy Popcorn, wanted to expand its product line and sell popcorn in more stores. It needed a packaging design that communicated a modern brand image to its customers.
Solution: Atlas Branding + Design created the new packaging by incorporating a colorful and whimsical element, reflecting the playful spirit of their popcorn. It highlighted the brand’s quirkiness, presenting Poppy Popcorn as a delightful party treat.
Results: Within six years, Poppy Popcorn’s revenue doubled annually, reaching the seven-figure mark. It has also expanded its product visibility in top US retailers and won the 2023 Best of Show + Gold Addy of the AAF Charlotte Addy Awards.
One look at Slice Design’s portfolio and I can see why it has been lauded as one of the leading packaging design companies by Ad Word Masters. Its packaging designs aren’t only humorous, but they’re also creative and straight to the point, helping products jump off the shelf and attract potential buyers. Its team offers various services, including strategic branding, packaging design, new product development (NPD), naming, brand identity development, point-of-sale materials, sustainability consulting, structural design, pack mockups, and copywriting. With its packaging design expertise, I consider Slice Design a valuable partner for companies looking to establish a strong brand presence, tell their story effectively, and positively impact the world.
Slice Design Sucess Story
Challenge: At the height of the pandemic, VIRUSEND™ developed a spray technology designed to protect against the threat of the Coronavirus. It needed a cohesive brand identity and packaging design to relay its effectiveness to customers.
Solution: Slice Design created a design reflecting the product’s strengths. It incorporated military chevrons for a sense of authority and used clear and functional typography to emphasize the spray’s credibility. It prominently displayed an icon highlighting the formula’s ability to kill Coronavirus within a minute. On top of that, it emphasized the product’s unique consumer availability.
Results: Slice’s design expertise set VIRUSEND™ apart through branding and packaging. It has effectively created a brand identity for innovative spray technology, reaching more customers and enabling a safer community.
Notable clients: Perdue, Kirkland, Saputo, Columbia Fruit, Coleman
I find PKG Brand Design’s approach to packaging design quite innovative. More than creating aesthetically pleasing packages, it also tells a story through its designs to build a connection between the brand and its customers. With this strategy, I can see how it has helped its clients drive tangible sales and revenues. PKG Brand Design’s list of services encompasses top-notch brand strategy, brand identity, and package design services. I also enjoy how its core philosophy is rooted in the Consumer First® approach, where consumer insights are leveraged to produce designs that get attention, convey a clear message, and connect with the customer. Because PKG Brand Design understands that packaging should be beautiful and practical, I consider it an ideal packaging design partner.
PKG Brand Design Sucess Story
Challenge: After the success of its previous Disney “Cars” partnership, Perdue — a meat processing company — needed customized packaging services before the release of the Monsters University movie to boost sales.
Solution: PKG Brand Design created new packaging featuring kids’ favorite Monsters University characters. It incorporated imagery that transforms the concept of “monsters” into a fun treat. The packaging design company also added “monstrous meal ideas” at the back of the packaging, targeting parents to recreate these for their kids.
Results: Perdue’s customized chicken nugget packaging added a fun twist to the product, leveraging on the popularity of the Monsters University movie and boosting brand sales in return.
ICON Creative Agency has made some bold claims by promising to deliver game-changing creatives that drive deeper connections and real results. But as I explored its profile, I realized that these aren't just claims; they're truths backed by over 20 years of experience. It has delivered packaging design, point of sale, marketing communications, brand innovations, experiential events, and digital solutions for big brands like Maggi, Kellogg’s, and Nestle. Another facet of ICON Creative Agency that I believe is worth noting is its team of designers who have mastered CPG and are knowledgeable of global cultures, making each design unpretentious, on-point, and effective.
ICON Creative Agency Sucess Story
Challenge: Dulcería is a new product line developed by Nestlé to expand the reach of Nerds, Pixy Sticks, Laffy Taffy, and Fun Dip candies. It needed an overarching product design that would appeal to millennials and Hispanic consumers.
Solution: ICON Creative Agency developed original packaging concepts with illustrations. It transformed Nerd characters into Lucha Grande wrestlers, adding a dynamic and fun feel to the product and its flavors.
Results: The packaging design for Nerds Dulcería Mango Chili/Guava packaging won the Best in Show: Most Innovative New Product Award at the Sweet & Snacks Expo in Chicago. It was also well received by consumers, which boosted the campaign’s visibility and sales.
When creating my list of leading packaging design companies, Murmur Creative was one of the agencies that instantly stood out to me with its passion for “doing good” through strategic design, intentional packaging, and collaborative brand and website development. It compelled me even more to have a dedicated team of professionals for each vertical, ensuring comprehensive brand solutions through unique specialties, experiences, and perspectives. Thus, I know that the packaging design company delivers industry-compliant designs that effectively reach niche markets. Moreover, as a certified B Corp, Murmur Creative prioritizes working with brands that share their commitment to positive change and ethical practices for the environment.
Murmur Creative Sucess Story
Challenge: Wasa, a traditional Swedish crispbread brand, wanted to modernize its image through a packaging design that incorporates modern photography and messaging to connect with a new generation of customers.
Solution: Balancing modern appeal with Wasa's established heritage, Murmur Creative refreshed the look of the brand through bold colors and designs. It incorporated a playful and slanted typography and added natural-looking photography to showcase the unique texture of the bread.
Results: The collaboration resulted in a visually striking packaging design for Wasa. This translated to numerous grocery stores prominently featuring Wasa’s new packaging on end caps and displays.
I would describe DD.NYC® is beyond impressive. Its passionate team boasts over 300 successful projects and a stellar 9.8 Net Promoter Score (NPS), indicating exceptional client satisfaction. Moreover, it offers a comprehensive range of services, including branding, web design, and packaging design. However, what I like the most about the packaging design agency is that it understands the power of packaging in product success and strives to make each project a standout. As such, it crafts visually appealing packages that are realistic to produce.
DD.NYC® Sucess Story
Challenge: Symphony Sleep, a leader in premium mattresses, needed a packaging design that would reflect its commitment to the brand’s core values and showcase its extensive product line.
Solution: DD.NYC® implemented a complete brand overhaul. It proposed a brand identity that better emphasizes the comfort and quality of Symphony Sleep’s products through calming blue color palette and sleek modern aesthetics. It revamped the packaging for over 100 stock-keeping units (SKU) to ensure a cohesive brand experience across its mattresses.
Results: The partnership improved Symphony Sleep’s brand visibility by 85%, with more than 3 loyal customer purchases, and an average net promoter score of 9.9.
With our dedicated selection team at DesignRush, I curated this directory of packaging design agencies through an in-depth qualitative process. As a result, I can ensure that the agencies selected fulfilled our set of quality standards and have proven to be a leader in the packaging design industry:
Verified client feedback: Agency expertise, work quality, level of trust, and overall client satisfaction
Portfolio extensiveness: Range of work and industry focus
Industry awards: Recognition from reputable award-giving bodies
Team expertise: Designer profiles, background, and skill set
Packaging services: Core packaging design offerings and niche
For each packaging design company I feature on the platform, I ensure that they offer the following:
Technical and creative understanding of packaging design
Versatile art styles and executions
Strategic thinking
Adept to seamlessly translate design to physical products
My Recommended Packaging Design Success Stories for Inspiration
I have identified the top six packaging design agencies known for achieving stellar results. Dive into their portfolios and discover award-winning case studies that will inspire you.
Miracle Brand, an eco-friendly cleaning product company, contacted Deal Design to help create an outstanding packaging design. The idea of the packaging design was to communicate the product’s core values, including multipurpose use and effective and safe cleaning.
Deal Design crafted a unique brand identity and packaging design emphasizing the product’s versatility. It used clear and concise visuals and implemented a simple color palette that matched the brand’s eco-friendly materials. Its straightforward design enabled it to become easily understandable to busy shoppers.
The collaboration increased Miracle Brand’s visibility, establishing its presence in most US hardware and home goods stores.
Danone, a leading dairy manufacturer, wanted to create a packaging design that would grab attention and sell itself without relying on expensive media campaigns. Specifically, it wanted to appeal to a health-conscious, design-oriented female audience aged 25-40 who value natural, eco-friendly products while maintaining the traditional Greek yogurt identity.
Aida Pioneer’s design team balanced tradition and modernity to achieve the new packaging design. It deployed a clean and white-based minimalist approach to keep the overall aesthetic fresh and uncluttered. It incorporates an enlarged “food zone” featuring hyper-realistic illustrations that showcase the yogurt’s natural goodness. A modern interpretation of a traditional Greek font adds innovation and authenticity to the logo, reinforcing the heritage of the product without the unnecessary elements.
Danone now has modern packaging that attracts customers worldwide. It entices them to purchase these Greek yogurts in the new appealing and desirable cups instead of those from other brands.
Ketofabrik, a renowned brand of keto products, wanted to boost engagement and brand awareness, particularly among the growing keto community, while staying true to its existing brand identity.
Revelation Agency leveraged a trending design theme — Y2K aesthetics — popular with Gen Z and millennials on platforms like TikTok and Instagram. This approach blended futuristic and retro styles to create a unique, modern, and memorable social media presence. A vibrant color scheme with metallic accents, abstract shapes, and pixel art brought the Y2K theme to life.
The partnership led to a 37% increase in follower engagement, and Ketofabrik’s brand awareness within the keto community hiked to 42%.
Challenged by consumer fatigue and difficulty competing with higher-end European products, well-established pretzel brand Savi contacted Modern World Studio to design a packaging refresh.
Modern World Studio implemented a complete overhaul of the color scheme, opting for bolder choices to create a more vibrant and eye-catching presence on the shelves. However, it retained a subtle element from the original design to ensure brand recognition for existing customers.
The new packaging also incorporated playful elements to connect with consumers, creating a more engaging experience. Modern World Studio’s design team also added high-quality photography to showcase the product’s appeal and strengthen the overall impact of the redesign.
Savi’s sales in Bulgarian supermarkets have seen a significant boost, indicating a strong consumer response. The eye-catching design attracts attention on shelves and positions Savi as a competitive brand with a premium image. It also enabled the product to extend beyond Bulgaria, with the packaging proving to appeal globally as Savi expands exports to European and Asian markets.
Delphi’s Food is a family business offering only the finest quality oils and produce from Greece and Cyprus. It contacted Fishfinger to create a new packaging design to elevate its brand to the public.
Fishfinger implemented a comprehensive brand refresh with clear visual messaging. The new design features illustrated ingredients, reflecting the heirloom flavors of Delphi Food’s products. The design team also used handwritten typography and concise copy to highlight the ingredients’ authenticity.
Delphi Foods’ eye-catching new packaging resulted in an impressive year-on-year sales growth of 30%. It also caught the attention of major supermarket chains like LIDL, Asda, Sainsbury's, and Morrisons, leading to prominent shelf space for its products.
Neilson needed a special packaging design for its Walmart Easter treat. It reached out to Reflective Media Inc. to create a carton design for the 15” tall chocolate hockey figure in time for the celebration.
Reflective Media Inc. created a character in a popular anime style to resonate with young fans. Even after enjoying the chocolate, the fun continued. The back panel featured two custom-designed games – a word search and a hockey maze – keeping kids entertained. To top it all off, the playful name “Billy Scores” paid homage to the legendary hockey player Bobby Orr, adding a fun and memorable touch to the entire product.
Billy Scores sold out within weeks of hitting the shelves, proving that delicious chocolate, engaging activities, and a fun character can create a winning combination for Easter celebrations.
Result-Driven Agency for Impressive Websites and Branding
DD.NYC® specializes in modern branding, world-class web design, and innovative graphics. Client roaster including Scholastic, Forbes, VTS, L'Oreal - DD.NYC® is a creative team with detail, ideas [... view the full profile of DD.NYC®]
We pride ourselves on being a full-service design agency, creating a multitude of assets for companies of all shapes & sizes. From branding to web design, and everywhere in between, if you need to [... view the full profile of Envy Design Co.]
KOPI is a forward-thinking marketing and branding agency with expertise in delivering impactful strategies across diverse markets. The team, with members based in Singapore, Finland, and China, excels [... view the full profile of KOPI]
Singapore, Singapore Under 49 $1/hr $10,000 - $25,000
Probey Services Private Limited is a dynamic technology with digital marketing services, headquartered in Noida. At Probey, we are more than service providers; were your partners. We focus on [... view the full profile of Probey Services]
London, United Kingdom 1000 & Up $1/hr Under $1,000
We are Rubrika, a young and dynamic Creative and Digital Marketing Agency based in Legnano, near Milan. We are able to support your Marketing department and to guarantee results across specific [... view the full profile of Rubrika]
Pure Fusion Media is your leading package design & branding agency, crafting story-driven designs that inspire and ignite emotions in your customers. One of the world's top 25 packaging design [... view the full profile of PURE FUSION MEDIA]
Phoenix, Arizona Under 49 $125/hr $10,000 - $25,000
We help fashion brands create unique, high-quality clothes that customer love.
FittDesign is your all-in-one fashion design agency, focusing on activewear and sportswear. We aim to boost the success of fashion brands by providing top-notch design, production, and e-commerce [... view the full profile of FittDesign]
We offer graphic design, branding, web design, and printing services. We work independently or in collaboration with other professionals, companies, architects, programmers, and web developers [... view the full profile of CIB Design Studio]
Guatemala City, Guatemala Under 49 $45/hr Under $1,000
Boosting SMEs Beyond 5 Stars: Web & SEO Excellence!
At Webtec, we're on a mission to redefine web excellence. Our websites are not just visually captivating; they're designed to perform. Explore our affordable solutions and elevate your online [... view the full profile of Webtec]
Stockholm, Sweden Under 49 $79/hr $1,000 - $10,000
Award-winning package design agency. Nationwide • San Diego • Fort Lauderdale
Deal Design is a USA-based award-winning package design company serving established start-up and emerging brands. Our dynamic team specializes in packaging design, catalog, and logo creation, package [... view the full profile of Deal Design]
San Diego, California Under 49 $150/hr $1,000 - $10,000
Big Brand Experience Put to Work for Small Business, Nonprofits and Startups
The Bureau Of Small Projects is a big-brand experience applied to small businesses, non-profits, and large companies alike.Ranked among the top five branding and marketing agencies in the Los [... view the full profile of The Bureau Of Small Projects]
Los Angeles, California Under 49 $150/hr $1,000 - $10,000
We recognized the need for a more efficient and cost-effective approach to high-quality design, free from the complexities associated with traditional design agencies. [... view the full profile of Designed.co]
Jackson Hedden Inc. is an industrial design and product development firm dedicated to turning ideas into products that charm and resonate. With a human-centric approach, we serve a broad spectrum [... view the full profile of Jackson Hedden]
At our core, we are a holistic branding and creative agency that finds its passion in the captivating realm of beer branding. Our expertise is dedicated to curating a full spectrum of services that [... view the full profile of FRW Studios]
Dana Point, California Under 49 $125/hr $1,000 - $10,000
We are an Amazon-focused design agency specializing in comprehensive design solutions for your Amazon business. Our services include product packaging design, product inserts/manuals, listing images [... view the full profile of Desverto]
INOVEO is a full-service web design and marketing company. INOVEO creates stunning websites and provides customers with options for brand creation, printed materials, packaging designs, display [... view the full profile of INOVEO]
Bucharest, Romania Under 49 $125/hr $10,000 - $25,000
Design is, by definition, a plan first. Workshop Built is the purpose-led agency that builds brands with substance. We partner with growth-minded leaders to deliver award-winning brand strategies and [... view the full profile of Workshop Built]
Branding Agency Making Design Valuable Beyond the Aesthetics
Andstudio is a branding studio specializing in strategy, visual identities and communication design. We design with purpose and meaning connecting businesses and audiences for the brands to become [... view the full profile of Andstudio]
There are three responses to a piece of design - yes, no, WOW! Wow is the one to aim for.
Graphic Designer with 8+ years of experience. Strong knowledge of Illustrator and Photoshop. Very good knowledge of printing solutions and social media post design. [... view the full profile of Tanur Graphics]
Award Winning Packaging Design Agency : We Design & Manufacture
Packaging is part of the product, serving as the first tangible connection to your brand. Our experience-driven design narrates your products story, revealing layers of meaning. Through award-winning [... view the full profile of Zenpack]
We grow our clients' business while we lower their blood pressure.
Wildfire didn't start by accident. It began intentionally out of a human instinct to fill a gap within our marketing community. Predominantly project based, Wildfire opened its doors in 2002, and [... view the full profile of Wildfire]
Winston-Salem, North Carolina Under 49 $110/hr $1,000 - $10,000
Top branding, marketing, and UX/UI agency in Maine.
Anchour is a top branding and marketing agency specializing in strategy, design, and growth. We craft impactful visual and verbal identities, build comprehensive brand experiences, and deliver [... view the full profile of Anchour]
Discover the excellence of an award-winning creative studio.We specialize in top-tier design, branding, web design and development services, offering solutions tailored to your needs. [... view the full profile of More By Us]
Become extraordinary with the right branding solutions
We are a close-knit team of passionate creatives driven by our love for crafting extraordinary stories. Our expertise lies in the realms of startup branding, animation, and web design, where we [... view the full profile of Fishfinger]
London, United Kingdom Under 49 $100/hr $10,000 - $25,000
OUR MISSION IS TO HELP YOU TO ACHIEVE YOUR PERSONAL GOAL
Our team is called "WebCapitan" and we operate as a creative and highly professional digital studio based in Europe. [... view the full profile of Webcapitan]
Vinnytsia, Ukraine Under 49 $25/hr $1,000 - $10,000
Branding & Packaging Design Agency | Flexible. Jargon free. Down to earth.
Slice Design Ltd. is a branding and packaging design firm that focuses on companies with socially conscious goals. For the consumer goods of the future, whether they be innovative foods and beverages [... view the full profile of Slice Design]
PKG delivers best-in-class package designs attracting shoppers to buy your products! PKG Brand Design is an award-winning packaging design agency for national and global consumer package goods, and [... view the full profile of PKG Brand Design]
Chicago, Illinois Under 49 $150/hr $10,000 - $25,000
Founded in 2018, Justin Jenkins Designs in New York City has always been committed to assisting businesses and individuals in shaping their brand strategy and identity. [... view the full profile of Justin Jenkins Designs]
New York City, New York Under 49 $50/hr $1,000 - $10,000
Advertising Spire is a full-service advertising and designing agency specializing in Amazon advertising and designing solutions. As an Amazon Verified Advertising Partner, we help brands optimize [... view the full profile of Advertising Spire]
Modern World Studio is a branding and graphic design agency. We specialize in packaging design, trademark creation, naming, company style and video production. We have completed over 3000 projects for [... view the full profile of Modern World Studio]
Everything we do is designed to solve a problem, reduce a threat, and increase an opportunities for our clients. For some clients we're the full service resource that completes an internal marketing [... view the full profile of Identity Marketing Group]
Omaha, Nebraska Under 49 $125/hr $10,000 - $25,000
Our work is the culmination of creative visions, brilliant ideas and full commitment.
PopArt Studio offers an all-inclusive digital creative suite for your brand to thrive and stand out from the crowd. [... view the full profile of Popart Studio]
A Los Angeles-European branding agency, we craft compelling brands for the ambitiously bold.
At Revelation, we excel in creating remarkable brands that blend digital innovation with tangible products. Dive into our website to discover the projects we've proudly worked on, highlighting our [... view the full profile of Revelation Agency]
West Hollywood, California Under 49 Inquire $10,000 - $25,000
Product Ventures is a fully integrated research, design and development agency for preeminent companies and their best-known brands. We are unique in our ability to address all aspects of a [... view the full profile of Product Ventures]
Fairfield, Connecticut Under 49 $185/hr $25,000 - $50,000
S² is a New York-based, woman-owned branding and packaging agency. As thinkers, brand builders, and storytellers, we create memorable brands. Our 360° approach and proprietary i³ process aid us in [... view the full profile of S² Design Group]
BRAND SOLUTIONS: BRANDING, IDENTITY, AND GROWTH STRATEGIESWe understand the challenges of a competitive market and are committed to helping your brand not only survive but thrive as a SUCCESS [... view the full profile of FRIENDLY LABEL]
Cluj-Napoca, Romania Under 49 $80/hr $1,000 - $10,000
Propaganda Creative is a full-fledged visual communication, design, and marketing agency providing services which include; branding, graphic design, website design & development, and digital [... view the full profile of Propaganda Creative]
The Brand Tailor is a small and proficient branding agency based in Southampton, Hampshire, United Kingdom.We provide bold, modern and effective creative services to businesses small and large [... view the full profile of The Brand Tailor]
Southampton, United Kingdom Under 49 $75/hr $1,000 - $10,000
Studio AF is an design and marketing agency that crafts exceptional branding, web design, and digital marketing solutions to elevate brands worldwide. [... view the full profile of Studio AF]
LEAP Matter is a full-service branding + design agency. With four offices spanning the Midwest, we provide services from web design to trade show and packaging design. We put design — and your [... view the full profile of LEAP Matter]
You want to build a strong brand. We help you get there.
712 Creative is a Branding and Brand Launch Agency located in Wausau, Wisconsin, between Green Bay and Twin Cities area. [... view the full profile of 712 Creative]
Wausau, Wisconsin Under 49 $100/hr $1,000 - $10,000
We, at CrossGraphic Ideas, are a result-oriented digital marketing & graphic design company serving the USA, the UK, France, Canada, and India. [... view the full profile of CrossGraphicIdeas]
Los Angeles, California Under 49 $25/hr Under $1,000
Webnonline is a digital marketing agency in Andheri, Mumbai that provides every brand its 360 degrees of expertise - from SEO, PPC, Social Media Marketing, Full-fledged Digital Marketing to [... view the full profile of Webnonline]
At Visions Design, we've spent the last 10 years working with businesses across various industries and countries, but what truly matters to us is the people we work with. Building strong relationships [... view the full profile of Visions Design]
Warrington, United Kingdom Under 49 $75/hr $10,000 - $25,000
TECHXIDE is a specialized digital agency that focuses on providing exceptional branding and logo design services. Our expertise lies in the digital realm, where our clients discover us and engage our [... view the full profile of Techxide]
Manhasset, New York Under 49 $100/hr Under $1,000
Need Help Selecting The Right Agency For Your Project?
A packaging design company is a company that creates the visual appearance of a product’s packaging. It combines expertise in design elements such as structure, materials, color theory, imagery, and typography to create compelling and functional packaging concepts.
Beyond aesthetics, a packaging design company ensures the design aligns with the client’s established brand guidelines and marketing strategy, creating a cohesive brand experience for them. This specialized agency acts as a creative partner to brands, helping them achieve the following key objectives:
Protection: The packaging should safeguard the product during storage, transportation, and handling
Brand identity: The design should visually communicate the brand’s message and resonate with the target audience
Marketing and sales: Captivating packaging can grab attention on store shelves, distinguish the product from competitors, and influence purchasing decisions
Functionality: The packaging should be easy to open, store, and dispose of — ideally with sustainability in mind
What do packaging design companies do?
Packaging design companies offer a range of services to bring your product's visual presentation to life while considering its functionality. Given that packaging is the first point of contact between a product and the consumer, these companies play a pivotal role in distinguishing a brand’s offerings in a competitive marketplace.
Packaging design agencies help businesses elevate their product through their wide range of services, including:
Conceptual design Brainstorming design ideas that capture the brand's essence and resonate with its target audience and translating these concepts into initial sketches and mood boards, crafting a visual roadmap of potential creative directions
Graphic design Crеating visual elements such as logos, illustrations, typography, and color palette to align with a brand’s identity while ensuring the products capture attention and stand out on the shelf
Structural design Planning the physical form of packaging to optimize shelf space, ensure product safety, and select materials that balance durability, sustainability, compliance, and cost while incorporating user-friendly features for easy handling and storage
Prototyping Translating packaging design into physical models to test and refine the look, form, function, and user experience, providing valuable insights for final adjustments
Printing and production coordination Collaborating with printing companies to select functional and cost-effective packaging material and printing techniques, such as die cut, gold foiling, and debossing
Regulatory compliance Ensuring the packaging adheres to relevant labeling, safety, and packaging regulations
Sustainability consulting Advising clients on reducing packaging waste by selecting eco-friendly materials and incorporating recyclable or reusable features
What is the difference between product design and packaging design companies?
The difference between product design and packaging design companies is the focus of their work. Namely, the two focus on different stages of a product’s life cycle and areas of expertise, as illustrated in this table:
Product design
Packaging design
Focuses on creating the core product users will use or interact with.
Focuses on forming the product’s shelf appeal and influencing the customer’s first impression of the product through packaging
Creates a good product with the goal of adding value to consumers.
Designs the cover or outer shell that houses the product with the aim of making it visually appealing, informative, and functional.
Specializes in developing the product itself and defining its form, functionality, usability, and aesthetics
Visually complements and enhances the product’s brand identity, emphasizing its features and unique selling propositions (USP).
How much do packaging design companies charge for their services?
Packaging design companies charge between $10,000 and $50,000 for their services, depending on the design complexity, used materials, printing and production methods, and printing quantity.
Basic packaging services, including logo placement, color coordination, and simple typography
Minor customization
Limited revisions (1 to 2 rounds)
Intermediate packaging design: $800-$1,500
Detailed consultation with brand analysis
Custom logo placement, color palette, typography
Unique packaging mock-ups
Moderate revisions (2 to 3 rounds)
Premium packaging design: $1,500-$3,000
In-depth brand analysis
Custom logo design
Complex typography, imagery, and graphics
Tailor fitted and premium-looking packaging templates according to business needs
Extensive revisions (3 to 4 rounds)
The top 50 packaging design companies on DesignRush charge an average hourly rate of $110. 11.4% of the agencies on our listing accept projects under $1,000, presenting affordable options for simple packaging designs. On the other hand, 1.1% require a $50,000 minimum budget, offering specialized services for more extensive packaging projects that include custom design, premium materials, and extensive production coordination.
Why should I hire a packaging design agency?
You should hire a packaging design agency to help you strategically design your products that will attract customers and boost sales. Packaging can make your product stand out from competitors and effectively communicate your brand message. In essence, partnering with a packaging design company allows you to work with experienced designers, reduce costs, improve brand identity, access resources, and comply with regulatory requirements.
Hiring such a specialized agency can help you:
Leveraging advanced design principles like color psychology, visual hierarchy, and the use of negative space to create highly attractive packaging that piques the attention of your customers
Differentiate your product from competitors through in-depth market research
Strengthen your brand recognition and loyalty by crafting packaging that aligns with your identity, goals, and target market
Minimize waste and product damage by using high-quality packaging materials and a structural design that prevents outside contamination, regulates temperature, and protects from breakage
Reduce overhead costs by finding the most economical size, materials, and printing method to create your ideal packaging
Grant access to advanced design technologies and resources that aren't readily available in-house, such as 3D printers, prototyping equipment, and offset printing machines
Achieve regulatory compliance by meeting labeling requirements, safety standards, and environmental regulations
Design intuitive packaging with features like easy opening, resealing, and portability to enable convenience for your customers
Create packaging that accommodates cultural preferences, language translations, and regional regulatory requirements for international distribution
Develop designs that stand out in retail environments by leveraging trends in retail display and shelf organization
Incorporate eco-friendly materials, biodegradable components, and efficient packaging designs that appeal to eco-conscious consumers and reduce environmental impact
Use premium design elements such as unique textures, finishes, or luxury materials to enhance the perceived quality of your product
Streamline production timelines and ensure faster time-to-market through efficient design-to-production workflows and expertise in navigating vendor relationships
Success story
To better illustrate the advantages of hiring a packaging design agency, we have selected the following case study from Deal Design:
Challenge: Wellness brand ViaSpa wanted a contemporary packaging design that highlights its product's benefits, underlying advanced technology, and ergonomic features.
Solution: Deal Design created high-quality product photography, added graphic effects, and included water texture backgrounds to communicate the product’s function and features. Moreover, it used silver foiling to differentiate the package from competitors and create a luxurious appearance.
Results: The new creative elements elevated ViaSpa’s brand perception and effectively highlighted the product’s unique features. The refined packaging enhanced shelf visibility stimulated customer engagement, and increased retail performance.
How do I choose the best packaging design company for my business?
To choose the best package design company for your business, follow these steps:
Identify your brand goals Clearly define your brand personality, target audience, and the desired brand image the packaging should convey. This will contextualize the nature of the project to the package design agency and help them grasp the vision your brand wants to achieve.
Define your budget Determine what percentage of your overall product launch budget you can allocate to packaging design. Factor in the potential cost of additional design revisions beyond what’s included in the base fee.
Create a creative brief Outline the type of packaging you need, project size, shape, functionality requirements, and desired materials or art style for your package design. Prioritize the essentials and adjust expectations for “nice-to-have” features based on your budget. Having this document ready before reaching out to package design agencies will ensure a more efficient selection process.
Find potential agency partners Look for agencies with experience in your industry and website requirements across marketplaces, publications, and directories like DesignRush. You can also ask business partners for recommendations.
Conduct due diligence Review the agencies’ client reviews, testimonies, case studies, portfolios, and list of recognitions to verify their credibility and reliability.
Assess industry experience Check the package design agencies’ websites and look for relevant experience in your industry or in the type of package design you want. Evaluate their portfolio to see if their design aesthetic aligns with your brand image and preferences. Consider agencies that showcase a range of styles to demonstrate their versatility.
Ask for client references Ask about the client's overall experience working with the agency, including communication, responsiveness, and meeting deadlines. Inquire about the agency’s design process and look for qualities like collaboration, feedback receptivity, and brand alignment.
Send a request for proposal (RFP) Send your shortlisted agencies an RFP and ask for a project breakdown, including milestones, scope, schedule, costs, and other desired deliverables.
Ask about the project management approach Understanding the project management approach of a packaging design company gives you an overview of how they operate. It also gives an idea about the technologies they utilize, their revision process, and the communication tools they use.
Evaluate soft skills Evaluating the team’s soft skills requires keen observation and analysis beyond the technicalities of design. Assessing these skills helps you gain insights into the agency's work style, fit with your team, and ability to build a positive and productive partnership for the duration of your project.
Select the package design agency Choose the package design agency that best aligns with your business objectives, budget, and operational style, and finalize your terms of agreement, list of deliverables, key performance indicators (KPIs), and timeline.
Can’t find what you’re looking for? We can help you get personalized proposals from packaging design agencies — for free. Visit DesignRush Marketplace, and we’ll provide you with a list of like-minded agencies that you can interview to find the ideal partner that will turn your vision into reality.
How do I find the best packaging design agency on DesignRush that fits my budget?
You can find the best packaging design agency on DesignRush that fits your budget by using our filters. Shortlist the agencies by choosing from those that can cater to projects from $1,000 to above $50,000 based on your budget.
You can also filter agencies by location, company size, and hourly rate to customize your search according to your preferences and project needs.
What red flags to watch out for when hiring a packaging design agency?
When hiring a package design agency, watch out for these red flags to avoid damage to your product, brand, and business:
Low-quality portfolio An outdated or overly generic portfolio with low-resolution imagery can reflect a lack of innovation, technical proficiency, and awareness of contemporary design standards.
Limited technical knowledge Effective packaging design extends beyond aesthetics, requiring expertise in materials, printing techniques, market dynamics, and consumer behavior. An agency that cannot provide strategic, well-reasoned justifications for its design choices may rely solely on intuition, putting you at risk of releasing product packaging that lacks functionality and impact.
No customization A highly templated design that isn't customized to your unique brand position (USP) and target market can prevent you from meeting sales targets, standing out from the competition, and achieving overall business growth.
Inability to provide proof or prototype If a packaging design company cannot show a prototype or a printer proof of its design, it may signal that it hasn't tested the package's real-world applicability. As a result, you may end up paying more for a faulty design that doesn’t fully protect your product or meet regulations.
No access to the editable file Without the editable file of the final design, you won’t be able to correct minor errors and make the necessary adjustments for printing. Because of this, you may incur higher costs or experience delays, as the agency may charge you extra for every edit to the file.
Poor collaboration skills An inability to communicate clearly, be receptive to feedback, and maintain professionalism signals poor work ethics, which can result in unsatisfactory output and project delays.
What questions should I ask before hiring a packaging design agency?
Before hiring a packaging design agency, you should ask the following questions to gauge its ability to execute your packaging vision and efficiently handle your project:
Its Relevant Background
Do you have experience creating package designs for the same product or industry?
What package design project are you most proud of and why?
What is your level of experience in handling the logistics of the packaging?
Do you have a list of trusted manufacturers and printers?
Have you won any awards for a package design you worked on?
Its Services and Processes
What is your creative process in designing packaging?
Do you have a list of trusted manufacturers and printers?
Do you have sustainable packaging options?
How do you approach packaging design for different target audiences?
What is your typical timeline for developing packaging design from the initial concept to the final delivery?
Will you provide a prototype of the finished packaging design?
What is your quality assurance process to minimize the chances of typographical errors, wrong measurements, and other potential packaging issues?
Is the number of revisions and prototypes capped? What is the limit?
How do you measure the success of a packaging design project?
How do you handle intellectual property rights for the final design?
Do you offer post-design support, such as assistance with sourcing manufacturers and printers?
Related to Your Project
What creative approach will you use to develop our packaging design?
How will you ensure the package design aligns with my brand identity and marketing strategy?
What software and design tools will your designers use for my project? Will you provide us with a copy of the final editable file?
Are you familiar with the regulations for packaging design in our industry?
How will you handle revisions from different decision-makers in our company and ensure that the package design stays true to the vision and goals of the product?
How do you measure the success of a packaging design project?
How do you handle intellectual property rights for the final design?
Do you offer post-design support, such as assistance with sourcing manufacturers and printers?
What are the best packaging design companies in the US?
The best packaging design companies in the US are:
Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding packaging design companies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Sources
DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Branko Dimitrijević is a multifaceted creative and a recipient of 33 design awards. Throughout his 12-year career, he has delivered over 165 web design projects, showcasing his expertise in website optimization, UI/UX design, logo design, and video animation. He is now dedicating his talent and skills to being one of the creative geniuses at DesignRush.