Effective package design agencies create beautiful and secure product packaging designed to protect the item inside while simultaneously marketing the business. Packaging experts also ensure that every product packaging matches a brand's messaging, source materials, design creative structures, oversee label designs, and ensure all packaging follows government agency and shipping packaging regulations.
Top Packaging Design Companies – 2019 Rankings & Reviews
Effective package design agencies create beautiful and secure product packaging designed to protect the item inside while simultaneously marketing the business. Packaging experts also ensure that every product packaging matches a brand's messaging, source materials, design creative structures, oversee label designs, and ensure all packaging follows government agency and shipping packaging regulations.
How Packaging Design Companies Promote Businesses Effectively
Table of Contents
- What Is A Top Package Design Agency?
- What Do The Best Package Design Companies Do?
- Package Design Service Offerings Of A Top-Rated Design Company
- Why Your Brand Should Partner With A Packaging Design Agency To Promote Your Products
- 23 Questions To Ask Graphic Design & Packaging Companies Before You Hire Them
- How To Select The Best Package Design Agency For Your Business Needs
- Creative Packaging Design Companies Can Foster Business Growth
- A Package Design Company Adds Comprehensive Branding Value Through Their Product Packaging Design Services
- What Are The Best Packaging Design Companies In The World?
- How Top Packaging Design Firms Add Value To Your Brand
- 5 Key Elements Of A Great Package Design
- 5 Insanely Creative & Effective Packaging Designs
- 5 Statement-Making Package Design Trends Taking Over 2018
- 5 Stunning Package Redesigns
Creative package design is a must for any brand that creates physical products. Because these are the things consumers will be tangibly interacting with.
Of course, it’s important that you have an overall visual identity in the form of logos, print designs and a website, but if consumers have something they can pick up and look at, you want to make sure it stands out.
Packaging also ensures that your product stays safe up until the time consumers make a purchase. This gives your brand an authenticity and a trustworthiness that will stay in a consumer’s mind for years to come.
But packaging design isn’t as easy as coming up with an idea and sending it off to a factory to get created. There’s a lot more thought that needs to go into it — and award-winning package design firms understand that process intimately.
What Is A Top Package Design Agency?
Leading package design firms create captivating packaging for your products. These packages help them jump from the shelves and drive sales. But these top-rated design agencies don’t just create packaging.
They create an entire visual identity that is seamless, fluid and engaging. Their work includes packaging, print designs and even websites. So these agencies are definitely full service.
The best packaging design firms in the world build your brand identity and put your products front and center. They make sure you and your brand get noticed.
This leads to increased sales, higher revenue and a positive consumer perception of your brand that will boost credibility and authenticity.
What Do The Best Package Design Companies Do?
Top Package Design Companies Invest In Relationships
The success of any business in the client services sector hinges, ultimately, on the ability to build and maintain relationships. Maintaining good relationships with clients is a chief concern among top packaging agencies.
Some lesser competitors may be content to churn and burn through clients, taking them for everything they can and then moving on to the next one if and when they fail to deliver. Not so at top agencies. The best package design companies value their relationships with clients. This means they always strive to exceed expectations. You can count on them to be open, honest, and communicative.
The Los Angeles branding design agency La Visual sums it up well on their website: “We believe in taking care of our clients, our people and our community. It’s all love. The love of branding and design. Of our work. Of Los Angeles.”
A Leading Packaging Design Firm Takes A Bold, Comprehensive Approach To Package Design
There’s an old saying that “fortune favors the bold”, and it could not be more applicable to the field of design. Particularly when it comes to package design, being bold and taking risks can reap major rewards. In your search for a leading package design firm, look for an agency that’s committed to pushing boundaries to go beyond what’s expected. In their portfolio, you should expect to see custom designs that make a distinct impression.
Look for packaging that’s disruptive and imaginative. Even if you’re planning to be more traditional in the packaging approach for your own brand, you should aim to partner with an agency that employs packaging designers who are capable of doing innovative work.
The world is your oyster when it comes to package design. Whether you’re looking for something classic or totally groundbreaking, your agency should bring their best minds to the table to create a solution that works for your brand.
The end result should feel fresh and have a unique appeal that will make it distinct from the competition. Be sure to assess the design agency’s portfolio to get a better sense of what they’ve been able to do for other clients. Ask them to detail ways they’ve solved problems for their clients and look for examples where they were able to bring a packaging innovation approach to their work.
Packaging does not exist in a vacuum. It’s only one element of brand identity, and it must exist harmoniously within the broader context of that identity.
Most product design companies offer package design as part of a larger suite of services, and they’ll usually be able to handle all the components of brand identity, including naming, logo, and brand standards.
Even if your company already has some or all of these elements in place, you should search for a package design company that’s able to take a holistic view of your branding. They should be able to work comfortably with existing assets in order to create packaging that jives with your brand’s identity.
Packaging Design Agencies Conduct Extensive Research
Design is an art form, but that doesn’t mean there’s no room for science in it. On the contrary, the proper foundational research is essential to effective design.
The best packaging designers rely on research to inform their approach to any given project. Package design research will entail surveying the client to get an idea of the company’s sensibilities, goals, design preferences, and overall mission or guiding philosophy.
The research will also take the form of consumer surveys and focus groups, competitive product packaging analysis, and market analysis.
And this research is vital for crafting a winning packaging. Because research, facts and statistics are what backs the success of these packages. And you need packaging that makes an impact.
Package Design Service Offerings Of A Top-Rated Design Company
Most package design companies are able to handle a number of different design needs, from brand identity to user experience design. At leading package design agencies you can expect to find many of the following services on offer.
Top Packaging Design Firms Create Comprehensive Brand Identities
Naming is one of the most fundamental elements of branding. Naming strategies may be done for brand new businesses or those looking to pivot in a new direction. And package design firms excel in the naming category for brands looking to spice things up.
Similarly, the leading package agencies also work on logos. Custom logo design is a huge perk of the world’s best branding agencies.
A full set of assets and standards, including logo, typography, color palettes, core messaging, and packaging comes standard for many top-rated creative agencies. And they work with a host of different clients — from corporate entities to small businesses and beyond.
Product Packaging Companies Create Stunning Graphic Design Labels & Packages
Custom package design for a single product or line of products is another service of great package design agencies. This includes research, cost analysis, packaging material selection, mockups, and production.
Print may be less dominant now than it once was, but it will never fade away completely. Many brands still have need of print design services and most graphic design agencies are able to accommodate print needs of all shapes and sizes.
They understanding packaging strategy and know how to infuse their experience into your own designs.
The Best Design Firms Also Offer Broad Design Services, Such As Web Design
Many package design teams exist within broader design companies that can also handle web design and development needs. Bringing web development under the same roof as branding can be a good way to streamline packaging design projects and reduce the need to onboard separate teams.
It also creates a more seamless an integrated approach to the whole process.
Consumers want to feel like they are interacting with the same brand across mediums, and integrating web design into your project will help them feel at ease and comfortable.
Why Your Brand Should Partner With A Packaging Design Agency To Promote Your Products
If your brand has a tangible product, it needs a package. Plain and simple.
And your packaging is the perfect place to continue promoting your brand and affecting consumer behaviors.
Show off a little. Stand out from the crowd. Make a statement. These are all things you can do with stellar packaging -- and leading package design firms can build custom creations that affect your audience in the way you need them to.
Discover the best package design agencies in the table above.
23 Questions To Ask Graphic Design & Packaging Companies Before You Hire Them
Who Will Be Working On Our Package Design Project?
Top graphic and package design agencies have teams filled with leading design, branding and marketing experts to help clients find success. However, it’s important that you feel confident in the specific team working with your brand. Ask the following questions to gain confidence in every candidate. Plus, don’t be afraid to request specific creatives or managers from the agency -- you are paying for results and deserve the team you believe can deliver.
- Who will be working on our project and what is their experience?
- How dedicated will they be to our project?
- What role will they fulfill throughout this project?
- What successful projects have they worked on and what was their role?
- How long have they been with the agency?
What Is Each Package Design Firms’ Creative Process?
Packaging design is a complex form of design, as it utilizes manufacturing, graphic design and logistical decisions. Therefore, you shouldn’t just choose any graphic design team to handle your project -- pick the award-winning packaging firm that is familiar with your industry and has an organized creative process that can track each step of creation.
Reputable design agencies have a robust portfolio filled with various clients and projects that will showcase their design and problem-solving skills. Before you contact an agency, research some of their prior work to understand their history and aesthetic, then ask the agency specific questions about those projects and the outcomes.
- Have you designed packaging before?
- Are you familiar with our product or industry? How did your agency get that experience?
- Tell us about some of your favorite packaging projects? What did you learn, what went well, and what was the result?
- What business or marketing problems have some of your projects solved? What were the results of your work?
- How will you determine the timeline for the project? How do you plan to keep it on track?
- What is the creative process?
- How will you integrate the creative process with the logistics?
- How do you find packaging materials that are on-brand, functional and cost-effective?
- What criteria do you use to determine that a material meets these marks?
- Will the design process involve any other departments, such as branding or marketing? In what capacity?
What Costs Will Be Associated With This Project?
The best package design agency to promote your product may cost you. But make sure you understand exactly who and what you are paying for. Is it a flat fee per project, or are you billed by the hour? Do you have a cap on meetings, drafts, or packaging prototypes? As the following questions to understand everything that your dollar is paying for and what might cost you extra.
- Are we charged per project or per hour?
- What team members are we paying for?
- Is the number of meetings, calls, drafts, and prototypes capped?
- Does your fee include the cost of the packaging itself?
- Can you help us find manufacturers or wholesalers for the packaging materials if needed?
How To Select The Best Package Design Agency For Your Business Needs
The Best Package Design Firms Have A Strict Project Timeline
The best package designs aim to reach marketing objectives and should be treated with the same organization and strict timelines that any business initiative would be. It is in your brand’s best interests to find a top package company with a strict process, a detailed timeline, and dedicated project manager in place. An outlined course of action will keep your project on track and ensure you meet your deadlines.
Pro Tip: Confirm how many meetings, calls, drafts and prototypes you can expect as a client, and name a point of contact for both the client and agency side. Ironing these details out will ensure each company has the same expectations and ultimately create a positive working environment.
Before you begin working with a winning design agency, you should be told what to expect in terms of a timeline for completion of work, and be given an understanding of the agency’s process and approach to your project.
The best packaging design agencies will incorporate time for feedback at every stage of the design process. Leading agencies should maintain responsibility for timelines and guarantee delivery dates barring delays from the client side.
Package Design Companies Measure Goals & Results
Top package and creative agencies have access to the top programs that enable them to set concrete, achievable goals and track whether or not the end product is producing results.
Take the time to find the agency that is well-equipped to actually set these goals. Find out what programs that use, metrics that measure in, and even what a successful result would be for your specific project.
Then, make certain you understand the terms they speak in and agree with the objectives. The right agency for your brand will work with you to find packaging that fits your budget and a design that achieves your marketing goals.
Product Packaging Design Companies Have Prior Experience
It’s important to find a great design firm that has experience in your industry or type of product. Do your own research to find out about the previous projects an agency has worked on. Then, ask the agencies about them, and encourage them to discuss successes, failures, and what they learned from difficult projects.
In addition, the team that is working on your project is just as important as the overall agency you choose to partner with. The top packaging agencies attract to talent, but be sure to inquire about their personal experience and the role they will have on your project. This will make you confident in handing the keys to your product over to an outsourced team.
Nothing could be more important in selecting the right packaging design company than taking a long hard look at their portfolio.
The portfolio is the best indicator of the quality of work the agency is capable of. The best package design companies will be happy to share examples of past work with you before you agree to a contract. Look for examples that reflect the skills that are necessary for your project and don’t be afraid to ask questions about why a specific approach was taken or what the outcome of the redesign was.
Professional Packaging Design Firms Understand Your Audience
The best packaging companies have top experts on hand to determine the exact audience and design with them in mind. As you search for the perfect professional partner to market your brand, determine if they have the expertise to identify your consumers and target them through design.
Achieving this balance requires a mixture of creativity and business acumen. Ask agencies how the conduct market research, what platforms or processes they utilize to reach business goals through packaging, and how they think through ergonomics-- the way in which consumers open and interact with packaging.
The best packaging design companies are able to take your brand’s vision for your products and represent that vision through packaging. Packaging is a hugely important element of your brand’s overall design. It must be aligned with brand values and company mission, and be easily identifiable on the shelf.
The packaging design partner agency you ultimately choose to work with should make the effort to understand what makes your brand unique, and what you hope to communicate via the packaging of your products. They should clearly explain how these values and objectives will impact the final design.
Creative Packaging Design Companies Can Foster Business Growth
The world’s best packaging design firms take the time to understand you, your products, and your audience. They can craft a sophisticated packaging that elicits just the right emotions and behaviors.
And they can help your products fly off of the shelves while they simultaneously build your brand standing.
But finding that diamond in the rough takes some digging. You have to pick and prod and ask questions and demand answers. But when you do, you’ll be one step closer to finding the winning agency that will get the results you’re looking for.
Discover the best packaging design companies in the agency listings above.
A Package Design Company Adds Comprehensive Branding Value Through Their Product Packaging Design Services
As an element of branding, package design is central to the way consumers perceive a product. We’re always told not to judge a book by its cover. But when we’re in the store buying products, that is usually precisely what we do.
Product packaging has the power to make or break a purchase for a consumer. Bold and interesting packaging designs make consumers take notice, while boring or unappealing ones will cause a product to go ignored.
It’s vital then, that when launching a new brand, product, or product line, sufficient attention is paid to package design. The right package designer will help define the visual identity of the product and make your brand more visible in the marketplace.
If you don’t have a dedicated graphic design team with packaging experience in-house, you’ll need to partner with an agency. To distinguish the best package design companies from the competition, be on the lookout for the following key differentiators.
What Are The Best Packaging Design Companies In The World?
What makes a package design agency truly exceptional to one brand might not mean anything to you. And that’s because what makes a package design agency the best in the world is dependent on your brand and what you’re looking to get out of that partnership.
Of course, the best packaging firms are best in their class. They offer spectacular services that drive results. But again, those results are the ones that you set. Those goals are the ones that your business is looking to achieve. So it’s subjective.
Here are some indicators that make the great package design agencies truly out-of-this-world.
Top Packaging Design Agencies Have Costs In Your Budget
Although a low upfront cost can be tempting, think through possible returns on investment and long-term goals before you sign with any design agency. Many times, a higher initial price will result is vastly better revenue long-term. Learn exactly what your money is paying for and what their guaranteed and projected results will be.
Plus, the packaging itself comes with its own cost. Certain materials -- wholesale or not -- can be quite costly. Heavier materials may look beautiful, but be expensive to ship from e-commerce stores. Package design, in particular, comes with more variable costs associated, so take care to get the whole picture -- not just what an agency will provide short-term.
An Award-Winning Design Company Offers Custom Packaging Design Solutions
Your product is unique, and your packaging should be too. Look for an agency that will develop a customized approach to your project. Top packaging design companies will spend time getting to know your brand and developing solutions that are specific to you.
Though at the end of the day there will be some similarities between the packaging of your product and your competitor’s (nearly all drinks get packaged in bottles or cartons, for example) there are still a lot of ways to develop unique elements. Top packaging designers will be able to offer a creative take on existing baselines in order to craft something that is completely unique to your product and brand.
Never underestimate the power of a clear and consistent design process to produce quality results. A process is what ensures that everyone on the team understands their responsibilities and delivers to specification. It’s what ensures both client and agency representatives know what to expect from each other at every project touchpoint. A top packaging design agency will know that the best way to guarantee an exceptional end product is to stick to an established process that keeps all parties accountable.
Top design firm Pulp and Wire emphasizes the benefit of being process-driven on their website, saying: “From start-ups to established enterprises, our holistic branding & marketing process finds the focus that builds enduring brands.”
Top Package Design Firms Have Positive Client Reviews
A top packaging agency’s portfolio will demonstrate their work well -- but real client reviews will speak volumes. As you search for the best design firm to package and market your latest product, make sure that their clients are happy with the actual results of a product package design.
Top quality package design agencies will have a list of references that you can reach out to, to learn more about the successes and failures of past projects. Only unreliable agencies will keep you in the dark.
These references can give you a clearer, more realistic picture of what you can expect from your partnership. And if you like what you hear, you can be confident that this packaging agency will make you just as happy.
How Top Packaging Design Firms Add Value To Your Brand
A Packaging Design Agency Establishes Positive First Impressions
A top package design company can help your business harness their brand identity and translate it into the right materials to encase a product, the correct color palette to increase customer recognition and the best label to represent the company.
It only takes seven seconds for consumers to judge your product.
And quite a bit of that first impression is cultivated through package design. It can be easy to dismiss the importance of proper packaging, but just like readers judge a book by their cover, your consumers will judge your product by its packaging.
Top Package Design Agencies Reflect Consumer Values
Sixty-four percent of consumers say that shared values increase their trust in a brand.
And great branding firms can cultivate B2C trust through their branding and top package designs. A team of top marketing experts will be able to pinpoint your demographic and target them through specific messaging and design.
Various elements can showcase your brand’s core values, mission, and morals, including choice of graphics or images, font, and color palette. The latter two, in particular, can foster emotions, psychological responses, or cultural associations.
Product Packaging Design Companies Create Designs Worthy Of Digital Marketing Promotions
Although you want a product to be functional, it also should be beautiful. The ideal scenario is one in which your consumers are proud to show off your product to their friends and followers -- particularly because word of mouth marketing creates five times more sales than paid media.
30 percent of consumers are more likely to buy a product recommended to them by a blogger or social media influencer.
Top marketing and public relations agencies can work with your design team to create a grassroots advertising campaign that promotes your product on social media for pennies on the dollar, making your ROI for a stunning package design even better.
A Packaging Design Company Builds A Strong Brand Identity
The best packaging agencies know to work side-by-side with branding experts to develop packaging that is a direct reflection of the brand as a whole. This subconsciously tells consumers that a particular item belongs to a brand they know and trust, increasing the likelihood that they will purchase it
In fact, a signature color can increase brand recognition by 80 percent.
And a brand that is presented consistently can see up to 23 percent more revenue. Therefore, the right colors, fonts, imagery and overall package design aesthetic inform how successful a product launch will be.
A Leading Design Firm Protects Products Through Retail Packaging Design
Although packaging should be beautiful and reflect the brand, top agencies also know that the main reason packaging exists in the first place is to protect the product. Therefore, package design experts should be sourcing material that is cost effective and sturdy enough to get your item from point A to point B.
For example, e-commerce store merchandise or fragile products made of glass or ceramics will need a more robust package design that hardware store items from a brand that caters to brick-and-mortar distributors.
If a product arrives to a consumer damaged, it will foster a negative connotation about the brand as a whole and lessen the likelihood that said customer will complete additional purchases.
5 Key Elements Of A Great Package Design
Clarity & Simplicity
Fifty-six percent of consumers say that an exciting and eye-catching label draws them to a product immediately. This is important information when it comes to package design, especially food package design. Because it’s likely your product will be sitting next to one that is extremely similar.
When it comes to design, simplicity is key. You don’t want to overwhelm or confuse your audience. This might sound counterintuitive considering you want your design to stand out, but often times simplicity and clarity are key elements that the human eye will look for when on a shelf full of the competition.
The branding with this Fiasco Gelato is on point. From its versatile logo design to its pastel pop of colors and its curly typography, this simple and effective packaging design steals the show. Each flavor gets its own turquoise animal to pair with it, bringing a sense of fun in a simple, yet powerful way. There’s just enough going on that you want to have a taste.
Ninety-four percent of consumers are more willing to commit to a product and brand if that brand commits to full transparency. That means that consumers want to see brands talking about their products, and showing their products, as honestly as possible.
Honesty is the best policy, of course. And consumers aren’t as dumb as you might think. Honesty matters. Transparency matters. Therefore, your packaging needs to be transparent and honest. You can’t claim your product does something it just doesn’t do.
Brink Free Range Chicken strived to do just that. This food packaging design is authentic and honest. It is simple, colorful and full of all the information consumers need to understand what this product is, where it came from and how they can use it. Considering consumers are much more conscious about what they’re putting in their bodies these days, it is important that brands lay out all the facts up front which is exactly what this packaging design does.
When it comes to content, 84 percent of consumers say that authenticity is vital if they intend on following through with a purchase. They want brands to be true to themselves and their product. They’re not here to be fooled.
When it comes to packaging design, consumers want to know all the facts and want these designs to be in line with the brand as a whole. As we’ve said, consumers are far smarter than some people give them credit for. They want you as a brand to know your brand identity, stick with it and provide them with the products you’ve always provided them with.
The packaging designers behind Jose Cuervo 222 -- a limited edition tequila -- sure kept the history of Jose Cuervo in mind through the design process, ending up with this lovely package design. Embracing the history of Jose Cuervo and tequila itself, the designers used images that relate to the company’s past. They used influences like music and culture to make a design that grabs attention and stays in your mind.
Thirty-six percent of the global cosmetic market is made up of skincare products. Between now and 2019, the market is expected to grow by $20.1 billion. That means that skincare brands need to have a package design that sells — a package design with a lot of shelf impact.
A product is never truly seen on its own — not when it’s up on a shelf next to dozens of competitor brands. It is always looked at compared to something else. This happens with food packaging like it does with cosmetics. When you go into a store, you see dozens of brands until one stands out.
Few design concepts are as effective as those at Glossier. This simple, youthful and modern packaging is instantly eye-catching and gives you a sense of happiness and tranquility. The clean and soft nature of this packaging promotes health, beauty and happiness — exactly what you want from a cosmetic brand.
Most brands start out with one concept. One product. This is their bread and butter. Then slowly, they cultivate their audience, grow their brand, and expand their offerings. Brands don’t start out offering the moon and stars until they’ve perfected how they can sell a spaceship.
This means, from a design perspective, that your design needs to be versatile and adaptable. Just because you sell milk doesn’t mean your design should be in the shape of a cow. What if you then want to start selling coffee or dairy alternatives? A cow just won’t work. That’s why extensibility is key to design. There needs to be a fluidity and flow to your design.
The designer behind Clutch Bodyshop packaging knew they had an extensive product line that required a design concept that was adaptable. Using bold and eye-catching typography, minimal text, and bold black and white colors, this company created a design concept that could fit on a bottle as easily as it could in a pouch.
5 Insanely Creative & Effective Packaging Designs
“Sustainable design seeks to reduce negative impacts on the environment, and the health and comfort of building occupants, thereby improving building performance. The basic objectives of sustainability are to reduce consumption of non-renewable resources, minimize waste, and create healthy, productive environments.”
Versatility and sustainability are exciting and creative trends in the world of design. Nothing should be going to waste and everything should have a purpose. In times like these, you need to think outside the box and have a little fun with your design. The payback will be worth it.
Bee Bright is a honey packaging concept that takes this idea to the extreme. This honey packaging is made out of 100 percent beeswax. So once the honey inside has been eaten, the packaging flips over and becomes a candle. There is no waste in this stunning, simple and eco-friendly packaging design.
CS Light Bulbs
It’s always good to think outside the box and make a statement with your design — even it doesn’t make the most sense the first time it comes up in a brainstorm. As long as all of the design elements fit, you really can make the most of anything.
Do you call them fireflies or lightning bugs? Either way, these little critters were the design inspiration behind this light bulb packaging for CS Light Bulbs. Looking back on old textbooks, the designers here wanted to have some fun and use some pretty out-of-the-box comparisons to create a packaging design that was stunning, sleek and sophisticated. Using clean lines, bold typography and matte coloring, this design was created with creativity in mind.
Shapes, like colors, can strike an emotional chord. Squares give off a feeling of reliability and strength. Circles represent harmony and balance. Triangles represent power and direction. And hexagons and pentagons give off an air of modernity and uniqueness.
Shape plays a huge role in package design. Circumvent the traditional by playing with shapes, textures and styles to give consumers a tangible experience that will stay with them long after they’ve dropped your product into their cart.
This SAIKAI Cookies packaging design plays with shapes in a cool and crafty way. This hexagonal cookie box unfolds in such a way that it’s hard not to play around with. But it’s not just the engaging and interactive shape that makes this design stand out. Bold colors, soft lines, and an overall balance of modernity and simplicity make this cookie box one you want to put on display — after you’ve eaten all the cookies, of course.
When it comes to driving business goals and initiatives, 82 percent of companies believe that creativity is a strong factor in success. Thinking outside of the box and striving for more creativity is vital for trackable results.
Make the most out of your design by designing it with other popular shapes, concepts and ideas in mind. Consumers love to feel a sense of familiarity when they look at a product, and this nostalgia and awareness can be the deciding factor on whether they pick up your product or pass it up.
This design for NYC Spaghetti does just that. On the cover, you have a bright and vivid photograph of the spaghetti product — but spaghetti is spaghetti, right? Yes, except for when it’s in the shape of the Empire State Building. This simple, yet effective design makes this spaghetti into a 3D model of the iconic building, immediately grabbing your attention and focusing all of your energy on how exactly the package designers behind this packaging did it.
Good Hair Day Pasta
When it comes to branding and promoting your product, you need to know what your audience wants. You need to know how they interact with your product, and that of the competition. You need to know how they tick, who they are, and how they operate.
Know your audience. That is key to good branding and brand identity and good package design. You have to know who you’re appealing to in order to create a design that has the most impact and encourages them to make a purchase.
This design for Good Hair Day Pasta does just that. Appealing to a youthful, female audience, this packaging incorporates simple and clean design elements, along with a little creative flair to make a statement. The image of a woman is illustrated on the front of this design, only in place of her hair you have pasta. Yes, pasta makes up the hair in this design and itself. It’s funny. It’s intuitive. It’s ingenious. If you weren’t hungry for pasta before, you are now.
5 Statement-Making Package Design Trends Taking Over 2018
“Minimalism is a perfect marriage of form and function. Its greatest strength is clarity of form — clean lines, generous white space, and minimal graphical elements bring simplicity to even the most confounding subject matter. That is, of course, if it’s used effectively.” — Nick Babich
Minimalism is a growing design and lifestyle trend that has taken over in recent years, and in 2018 this trend will continue. With simple colors, clean lines and plenty of open space, this simplicity has a way of drawing consumers in and making them invested in the product at hand.
A brand that is killing the minimalist game is Smuld House. With a dark matte black as the packaging’s base, subtle geometric designs and bold typography, this minimalist package design stands strong, sleek and resolute. There isn’t too much going on — just enough to grab your eye and convince you to learn more.
Research shows that color has a major effect on mood, perception and consumer behavior. All colors can make you feel an emotion, which is why you’ll notice most social media brands use the color blue. Similarly, if you want to make your audience feel a certain way, you have to be careful about colors. One type of color that increases a sense of calmness and comfortability are pastels.
Pastels are a light and airy way to add some femininity to your design. These colors are simple, elegant and refined — styles that are on the rise this year. This soft and engaging palette of colors opens up your design and gives it space and sophistication.
Luz Victoria is a brand of tea that rocks the pastel color trend in its bottle label designs. Using these subtle colors, minimal and elegant copy and soft illustrations, these tea bottles embody serenity and peace. These designs gently ease us into the experience we are about to have with the product, giving us time to savor every moment.
Vintage Package Design
Vintage design is powerful — because, as they say, those who don’t learn from the past are doomed to repeat it. Vintage designs pull from all the elements that have worked from the past and give them a major facelift for the present.
Everyone loves a good throwback, which is why vintage design trends are so effective. They show history, dedication and a commitment to their products and customers. Vintage designs are fun, exciting and bold. They grab attention and instill a level of satisfaction and nostalgia within audiences.
Mutti is a tomato sauce that is taking a page out of the history books in terms of its design. Utilizing bright bold reds, sharp golds and vintage layouts, this design is on trend in 2018. The vintage nature of this design makes you trust this brand and its product as it looks like it comes from a long history of worthwhile tomato sauces. It’s stunning, chic and hard to resist.
Black & White Package Design
According to color psychology, the color black makes people feel a sense of power, elegance, mystery and formality. The color white, on the other hands, gives off an air of purity, innocence and integrity.
Black and white designs are sleek, sophisticated and strong. They often incorporate elaborate illustrations and intricate designs. And the stark contrast between the two powerful colors makes a tangible impact. Black and white designs often pave the way for bold typography and noteworthy patterns that immediately pull you in.
One package design that plays with black and white beautifully is Sade Schnapps. This liquor beautifully weaves earth-inspired illustrations into its labels and overall packaging to create stunning works of art. It’s exciting. It’s raw. It’s engaging. Using only two colors, this design stands out against its competition effortlessly.
Eco-Friendly Package Design
Forty percent of consumers want eco-friendly and green packaging, with 31 percent saying they’d choose a brand based on sustainable packaging. And 51 percent of U.S. consumers say that packaging waste is a major environmental issue they want to be solved.
With scandal after scandal about environmental mishaps coming to light every day, eco-friendliness has become an increasingly popular trend. People want products that are sustainable and healthy for the environment. And they’re willing to choose brands based on these green values alone.
Stor is a clothing brand that is putting the environment first with its packaging. Using versatile and recyclable materials, the Stor packaging is eco-friendly and healthy for the earth. The packaging is light, airy and simple, and it’s working wonders.
5 Stunning Package Redesigns
Colorful Package Redesign: Chobani
It takes five to seven impressions for a consumer to recognize your brand and its products. That means you have five to seven chances to make an impact with your product packaging, logo and overall design.
Sometimes your brand just needs a refresh. It’s out with the old and in with the new. It’s good to stay modern and up-to-date with current trends, and if you think a refresh is in order, start with your packaging design. And have some fun with it.
Chobani recently underwent a complete package redesign. Giving their packaging a fun and colorful facelift, Chobani was able to change its image from dull and boring to exciting and fresh. Curvy font, matte finishes and an overall smooth and simple design make this package redesign a major success.
Exciting Package Redesign: Sabra
“Great design plays a critical role in communication and begins a conversation between brand and consumer, offering a glimpse at the product and brand promise.” — Sabra CMO Eugenio Perrier
Design has a way of opening up a dialogue between brands and consumers. You want packaging that starts a conversation, gets people and engaged and gets the cogs in the machine turning. You need constant collaboration, teamwork and dedication. Package design is the first things consumers will see when it comes to your product, so you need it to pack a punch.
That’s why Sabra decided to update their old packaging. Sabra had grown in popularity in recent years as a fun and healthy snack, but their old design was slowly falling out of date. Their new packaging included a more modern logo and vivid photography to instantly grab attention and promote themselves as leaders in the snack world. And the redesign worked. Their modern and exciting new look is certainly making waves in a positive way.
Modern Package Redesign: CoverGirl
Seventy-seven percent of leading marketers say that good, positive and widespread brand identity is vital to growth. That means that your brand needs to stand out and make a statement — and it needs to stick with it.
Just because you’ve got yourself a successful brand that has stood the test of time doesn’t mean you can’t change things up from time to time. Politics change, agendas change and what consumers want can rapidly change too. Sometimes, that means changing your image for the better — even if it might be daunting at first.
CoverGirl is a brand most people recognize instantly. But recently, they’ve undergone a complete rebranding to promote inclusivity, diversity and body positivity. This shift in stance was reflected in its packaging, which went minimalistic. In place of the bright, iconic designs of the past are clean, simple elegant product packaging designs that make their statement loud and clear.
Bold Package Redesign: Domino's
A signature color increases brand recognition by 80 percent. It leaves a lasting impression in consumers’ minds and helps them to better recognize your brand. Not only that, but it helps them to form a positive and trustworthy impression as well.
When it comes to package design, you’ve got to be bold. You have to make an impact and leave a lasting impression. Especially when you’re a product in a highly competitive market, where there isn’t much distinguishing you from the competition, you need to incorporate design elements that pop.
Recently, Domino’s changed their pizza box packaging design to do just that — make a statement. Knowing that 96 percent of their audience bought pizza in pairs, the brand created a packaging concept that would highlight the dual purchases. From this, they created bold and colorful pizza boxes in the same style as their logo design — yes they made a blue and red domino pizza box to house these pizza pairs. Simple text, bold colors and plenty of space make up this design that you don’t want to miss.
Fresh Package Redesign: Man Cave
Social listening is a growing marketing trend, with more marketers turning to social media to gain feedback from consumers to make better products, encourage more organic interactions and to increase brand awareness.
You need to listen to your audience. You need to be constantly checking in, getting feedback and making changes based on their thoughts and opinions. You, of course, want to stay true to your brand but not at the risk of alienating your audience.
Man Cave Craft Eats is a meat purveyor in the business of getting people the meat products they deserve. Their redesign incorporates more engaging product photography, fun and exciting illustrations and creative typography to put their products first and let people know from first glance what their brand is all about. Soft-touch finishes and silver foil also make this a stand-out design that sets it apart from the competition.
The best package design agencies around the world understand package design — it’s what they eat, sleep, and breathe.
So you are better off looking to these experts to craft a design than you are trying to create them in-house — especially if you don’t have your own dedicated design team.
Package design firms will help protect your product. But they will also use their creations to alter consumer behaviors and encourage them to pick up your product and buy.
Discover the top packaging design companies in the agency listing table above.
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