Looking for a packaging design company to make your products stand out on shelves? We assessed numerous case studies, authentic client feedback, and service scopes to create a selection of the best packaging design agencies and help businesses like yours find a partner. Browse our directory and filter the selection by location, pricing, minimum budget, team size, and other criteria to get started on your search. 

  
Our Verified Agencies
are Trusted by Top Brands:
  • Pepsico
  • Macdonalds
  • VMware
  • Autodesk
  • Estee Launder

We curated this list of leading packaging design companies after analyzing over 2,800 agencies, considering their services, awards, portfolios, industry reputation, pricing, and client reviews. Explore these agencies’ specializations and featured case studies to commence your agency search.

The Number 1 Packaging Design Company as Selected by DesignRush Is...

1. Zenpack

Zenpack homepage-screenshot
[Source: Zenpack]
  • Best for: Overall
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2015
  • Size: 100-249
  • Location: San Jose, CA
  • Notable clients: Cambio, NBA, Disney, Hally, BIGFACE Coffee

Zenpack is a full-service packaging solutions company catering to premium brands. It is a one-stop shop for packaging services, offering design, strategy, manufacturing, and supply chain management. Beyond design, its dedicated team of packaging engineers ensures seamless transitions of designs into functional prototypes within 24 hours. Sustainability is also a core principle for Zenpack. It prioritizes eco-friendly solutions throughout the process, using responsibly sourced materials, FSC-certified paper products, and soy-based inks.

Zenpack Sucess Story

  • Challenge: Cambio, an up-and-coming coffee roastery, sought a way to encourage recycling through sustainable packaging of its coffee pods.
  • Solution: Based on the client’s request, Zenpack designed a molded pulp container and lid secured with a glue-free paper belly band. Once emptied, the container transforms into a countertop bin for Cambio pods or other kitchen scraps, conveniently reminding customers to recycle.
  • Results: The partnership increased recycling rates compared to traditional options. It contributed to Cambio’s expansion in 60 states within six months. With 20% of profits going to coffee-farming families, its eco-friendly packaging choices emphasized Cambio’s commitment to social responsibility. The success of this project received recognition at the 2024 iF Design Awards in the Beverages Packaging category.

Check Out Zenpack Agency Profile

2. Product Ventures

Product Ventures homepage-screenshot
[Source: Product Ventures]
  • Best for: Structural packaging design
  • Average hourly rate: $185
  • Minimum budget: $25,000-$50,000
  • Founded: 1994
  • Size: Under 49
  • Location: Fairfield, CT
  • Notable clients: The Kraft Heinz Company, Nestle, Frito-Lay, PepsiCo, Cambio Roasters

Product Ventures is a leading structural packaging design agency that blends creative vision with business goals and manufacturing realities. It offers a comprehensive range of packaging design services, including brand strategy, industrial design, consumer insights, technology scouting, graphic design, engineering, prototyping, and commercialization. The packaging design company has a proven track record of helping businesses shape their brands through cutting-edge technology. It also has a team of interdisciplinary professionals who help clients drive sales, enhance consumer experiences, and create lasting impact.

Product Ventures Sucess Story

  • Challenge: Heinz, a globally trusted food producer, needed to revamp one of its flagship products because of declining sales.
  • Solution: Product Ventures redesigned the Heinz bottle by shortening the neck and adjusting the overall shape to ensure it fits in refrigerators better and that it’s easier to hold. The packaging design agency also implemented a restructured label panel, which enabled easier squeezing.
  • Results: The new design received great praise from consumers and prompted over 50% of US retailers to move the large-size bottles to prime shelf space at eye level. Large-size ketchup consumption also grew from 48% to 72%. The Fridge Fit™ design boosted practicality and increased sales as well as brand visibility.

Check Out Product Ventures Agency Profile

3. Freshmade

Freshmade homepage-screenshot
[Source: Freshmade]
  • Best for: Consumer packaged goods (CPG)
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2010
  • Size: Under 49
  • Location: Deerfield Beach, FL
  • Notable clients: Delectables, Frieda’s Specialty Produce, Family Tree Farms, Southern Specialties, B&W Baby Leaves

Freshmade is a design agency that specializes in creating disruptive yet relevant visual identities and packaging systems for CPG food brands. It offers various services, such as brand creation, brand revitalization, visual identity design, and packaging design systems. Its team of visionaries understands the importance of standing out while maintaining consumer trust, therefore creating food brands that are cool yet accessible through meaningful design.

Freshmade Sucess Story

  • Challenge: Delectables, a wet cat treats producer, wanted to solidify their position and continue their impressive growth. With vast cat food offerings, their packaging lacked a cohesive brand identity, potentially confusing shoppers as they decide between several products on the shelves.
  • Solution: The packaging design company started with targeted research on visual equity benchmarking, eye-tracking studies, and shelf testing to gain insights into shopper behavior, differentiating which design elements need minor tweaks or a complete overhaul. Freshmade also reorganized the packaging information architecture and modernized brand elements to ensure consistency and brand recognition.
  • Results: Delectables customers’ purchase intent increased from 35% to 57% after the packaging redesign, while its overall pack appeal hiked from 88% to 95% among customers.

Check Out Freshmade Agency Profile

4. Creme de Mint

Creme de Mint
[Source: Creme de Mint]
  • Best for: Craft beverage packaging
  • Average hourly rate: $150
  • Minimum budget: $10,000-$25,000
  • Founded: 2010
  • Size: Under 49
  • Location: Miami, FL
  • Notable clients: Expressed Juice, Victoria’s Secret, Avon, Theorie, Bliss

Creme de Mint is a full-service branding agency providing logos and branding, packaging design, digital marketing, print design, and product design services. Its expertise is proven by its decade of experience and industry recognition from reputable award-giving bodies. The packaging design company has received awards from the American Marketing Association, Print, HOW International Design Awards, Graphic Design USA Magazine, Core 77s, and the American Advertising Federation.

Creme de Mint Sucess Story

  • Challenge: Expressed Juice, a Miami-based juice brand, needed packaging that embodied its brand values and featured unique and eye-catching elements to break through a competitive market.
  • Solution: Starting from the bottle, Creme de Mint ditched the traditional square or round shape for a flask-like design, reflecting the brand’s youthful persona. It adjusted the color palette and utilized labels, highlighting the product’s health benefits through playful periodic table-like symbols linked to ingredients. The applied strategy helped the packaging design maintain a cool and engaging vibe.
  • Results: Expressed Juice’s new packaging earned numerous recognitions for its innovative design, including the 2015 PRINT Regional Design Annual award and the 2015 Core77 Design Award for Packaging. Its unique design, particularly the flask-like bottle, resonated with consumers and businesses so much that bars and restaurants immediately began buying the product.

Check Out Creme de Mint Agency Profile

5. Atlas Branding + Design

Atlas Branding + Design homepage-screenshot
[Source: Atlas Branding + Design]
  • Best for: Contemporary packaging design
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2008
  • Size: Under 49
  • Location: Asheville, NC
  • Notable clients: Poppy Popcorn, Botanical Bones, Huli Sue’s BBQ + Grill, Guajiro, Lavender Boutique

Atlas Branding + Design is a design studio with diverse expertise in branding, packaging design, commercial photography, and WordPress and Shopify web design. It prides itself on crafting distinctive packaging designs enabled by a comprehensive brand strategy and high-quality illustration, structure, material selection, and label design. Beyond packaging design, Atlas Branding + Design can also craft promotional materials, trade show booths, signage, and even the interior of your retail store, making it a one-stop-shop design agency.

Atlas Branding + Design Sucess Story

  • Challenge: Poppy Popcorn, wanted to expand its product line and sell popcorn in more stores. It needed a packaging design that communicated a modern brand image to its customers.
  • Solution: Atlas Branding + Design created the new packaging by incorporating a colorful and whimsical element, reflecting the playful spirit of their popcorn. It highlighted the brand’s quirkiness, presenting Poppy Popcorn as a delightful party treat.
  • Results: Within six years, Poppy Popcorn’s revenue doubled annually, reaching the seven-figure mark. It has also expanded its product visibility in top US retailers and won the 2023 Best of Show + Gold Addy of the AAF Charlotte Addy Awards.

Check Out Atlas Branding + Design Agency Profile

6. Slice Design

Slice Design homepage-screenshot
[Source: Slice Design]
  • Best for: Pharmaceutical packaging design
  • Average hourly rate: $140
  • Minimum budget: Inquire
  • Founded: 2004
  • Size: Under 49
  • Location: London, UK
  • Notable clients: VIRUSEND™, Unilever, Danone, Cypressa, Bayer

With decades of experience in packaging design, Slice Design carved its name as a leading branding and packaging design company based in London. Its team offers a wide range of services, including strategic branding, packaging design, new product development (NPD), naming, brand identity development, point-of-sale materials, sustainability consulting, structural design, pack mockups, and copywriting. Slice Design is a valuable partner for companies looking to establish a strong brand presence, tell their story effectively, and positively impact the world.

Slice Design Sucess Story

  • Challenge: At the height of the pandemic, VIRUSEND™ developed a spray technology designed to protect against the threat of the Coronavirus. It needed a cohesive brand identity and packaging design to relay its effectiveness to customers.
  • Solution: Slice Design created a design reflecting the product’s strengths. It incorporated military chevrons for a sense of authority and used clear and functional typography to emphasize the spray’s credibility. It prominently displayed an icon highlighting the formula’s ability to kill Coronavirus within a minute. On top of that, it emphasized the product’s unique consumer availability.
  • Results: Slice’s design expertise set VIRUSEND™ apart through branding and packaging. It has effectively created a brand identity for innovative spray technology, reaching more customers and enabling a safer community.

Check Out Slice Design Agency Profile

7. PKG Brand Design

PKG Brand Design homepage-screenshot
[Source: PKG Brand Design]
  • Best for: Customized packaging design
  • Average hourly rate: $150
  • Minimum budget: $10,000-$25,000
  • Founded: 2012
  • Size: Under 49
  • Location: Chicago, IL
  • Notable clients: Perdue, Kirkland, Saputo, Columbia Fruit, Coleman

PKG Brand Design is an award-winning agency passionate about creating packaging that tells your brand’s story and drives sales. With a team of expert designers, the agency offers top-notch brand strategy, brand identity, and package design services. Its core philosophy is rooted in the Consumer First® approach, where consumer insights are leveraged to produce designs that get attention, convey a clear message, and connect with the customer. PKG Brand Design understands that packaging should be beautiful and practical, making it an ideal packaging design partner.

PKG Brand Design Sucess Story

  • Challenge: After the success of its previous Disney “Cars” partnership, Perdue — a meat processing company — needed customized packaging services before the release of the Monsters University movie to boost sales.
  • Solution: PKG Brand Design created new packaging featuring kids’ favorite Monsters University characters. It incorporated imagery that transforms the concept of “monsters” into a fun treat. The packaging design company also added “monstrous meal ideas” at the back of the packaging, targeting parents to recreate these for their kids.
  • Results: Perdue’s customized chicken nugget packaging added a fun twist to the product, leveraging on the popularity of the Monsters University movie and boosting brand sales in return.

Check Out PKG Brand Design Agency Profile

8. ICON Creative Agency

ICON Creative Agency homepage-screenshot
[Source: ICON Creative Agency]
  • Best for: Multicultural packaging design
  • Average hourly rate: $110
  • Minimum budget: Under $1,000
  • Founded: 2017
  • Size: Under 49
  • Location: Pasadena, CA
  • Notable clients: Nestlé Health Science, BOOST, Carnation Breakfast Essentials, Bonduelle Fresh Americas, Ready Pac Foods

ICON Creative Agency is a creative expert with over 20 years of experience in delivering packaging design, point of sale, marketing communications, brand innovations, experiential events, and digital solutions. Its team of designers has mastered CPG and is knowledgeable of global cultures, making each design unpretentious, on-point, and effective.

ICON Creative Agency Sucess Story

  • Challenge: Dulcería is a new product line developed by Nestlé to expand the reach of Nerds, Pixy Sticks, Laffy Taffy, and Fun Dip candies. It needed an overarching product design that would appeal to millennials and Hispanic consumers.
  • Solution: ICON Creative Agency developed original packaging concepts with illustrations. It transformed Nerd characters into Lucha Grande wrestlers, adding a dynamic and fun feel to the product and its flavors.
  • Results: The packaging design for Nerds Dulcería Mango Chili/Guava packaging won the Best in Show: Most Innovative New Product Award at the Sweet & Snacks Expo in Chicago. It was also well received by consumers, which boosted the campaign’s visibility and sales.

Check Out ICON Creative Agency Profile

9. Murmur Creative

Murmur Creative homepage-screenshot
[Source: Murmur Creative]
  • Best for: Sustainable packaging design
  • Average hourly rate: $160
  • Minimum budget: $25,000-$50,000
  • Founded: 2007
  • Size: Under 49
  • Location: Portland, OR
  • Notable clients: Wasa, Tillamook, Ninkasi Brewing Co., Deschutes Brewing, Laughing Planet

Murmur Creative empowers brands with the same passion for “doing good” through strategic design, intentional packaging, and collaborative brand and website development. It has a dedicated team of professionals for each vertical, ensuring comprehensive brand solutions through unique specialties, experiences, and perspectives. As a certified B Corp, the packaging design agency prioritizes working with brands that share their commitment to positive change and ethical practices for the environment.

Murmur Creative Sucess Story

  • Challenge: Wasa, a traditional Swedish crispbread brand, wanted to modernize its image through a packaging design that incorporates modern photography and messaging to connect with a new generation of customers.
  • Solution: Balancing modern appeal with Wasa's established heritage, Murmur Creative refreshed the look of the brand through bold colors and designs. It incorporated a playful and slanted typography and added natural-looking photography to showcase the unique texture of the bread.
  • Results: The collaboration resulted in a visually striking packaging design for Wasa. This translated to numerous grocery stores prominently featuring Wasa’s new packaging on end caps and displays.

Check Out Murmur Creative Agency Profile

10. DD.NYC®

DD.NYC® homepage-screenshot
[Source: DD.NYC®]
  • Best for: Merchandise packaging
  • Average hourly rate: $150
  • Minimum budget: Inquire
  • Founded: 2015
  • Size: 50-99
  • Location: New York City, NY
  • Notable clients: Symphony Sleep, Scholastic, Dupont, Havas, Walmart

DD.NYC® is an award-winning creative agency specializing in branding, web design, and packaging design. Its passionate team boasts over 300 successful projects and a stellar 9.8 Net Promoter Score (NPS), indicating exceptional client satisfaction. From consumer goods to startups, DD.NYC® creates high-quality packaging designs that are visually appealing and realistic to produce. It understands the power of packaging in product success and strives to make each project a standout.

DD.NYC® Sucess Story

  • Challenge: Symphony Sleep, a leader in premium mattresses, needed a packaging design that would reflect its commitment to the brand’s core values and showcase its extensive product line.
  • Solution: DD.NYC® implemented a complete brand overhaul. It proposed a brand identity that better emphasizes the comfort and quality of Symphony Sleep’s products through calming blue color palette and sleek modern aesthetics. It revamped the packaging for over 100 stock-keeping units (SKU) to ensure a cohesive brand experience across its mattresses.
  • Results: The partnership improved Symphony Sleep’s brand visibility by 85%, with more than 3 loyal customer purchases, and an average net promoter score of 9.9.

Check Out DD.NYC® Agency Profile

How We Picked the Best Packaging Design Agencies

Our dedicated selection team at DesignRush curates our directory of packaging design agencies through an in-depth qualitative process. This ensures that the agencies we select are within the standards we have set. We picked the best packaging design companies based on the following criteria:

  • Verified client feedback: Agency expertise, work quality, level of trust, and overall client satisfaction
  • Portfolio extensiveness: Range of work and industry focus
  • Industry awards: Recognition from reputable award-giving bodies
  • Team expertise: Designer profiles, background, and skill set
  • Packaging services: Core packaging design offerings and niche

For each packaging design company we feature on the platform, we ensure that they offer:

  • Technical and creative understanding of packaging design
  • Versatile art styles and executions
  • Strategic thinking
  • Adept to seamlessly translate design to physical products
  • Collaborative team

Visit the DesignRush Research Methodology page to learn more about our selection process.

10 Best Packaging Design Companies Compared

Agency name Location Hourly rate Size Best for
ZenpackSan Jose, CAInquire100-249Overall
Product VenturesFairfield, CT$185Under 49Structural packaging design
FreshmadeDeerfield Beach, FLInquireUnder 49Consumer packaged goods (CPG)
Creme de MintMiami, FL$150Under 49Craft beverage packaging
Atlas Brand + DesignAsheville, NCInquireUnder 49Contemporary packaging design
Slice DesignGlenthorne Mews, London$140Under 49Pharmaceutical packaging design
PKG Brand DesignChicago, IL$150Under 49Customized packaging design
ICON Creative AgencyPasadena, CA$110Under 49Multicultural packaging design
Murmur CreativePortland, OR$160Under 49Sustainable packaging design
DD.NYC®New York City, NY$15050-99Merchandise packaging design

 

Best Packaging Design Agencies

2,993 Companies
Rankings updated: March 21, 2025

Find a Packaging Design Company Near you

  • Ruckus

    DesignRush Design Award Winner
    Expertly Crafted Disruption
    Ruckus is a full-service agency that powers game-changing companies and global influencers with services such as: advertising, digital marketing, branding, video editing, and many more to scale up  [... view the full profile of Ruckus]
    New York City, New York
    50 - 99 $175/hr $50,000 & Up
    VISIT WEBSITE
  • Deal Design

    DesignRush Design Award Winner
    Award-winning package design agency. Nationwide • San Diego • Fort Lauderdale
    Deal Design is a USA-based award-winning package design company serving established start-up and emerging brands. Our dynamic team specializes in packaging design, catalog, and logo creation, package  [... view the full profile of Deal Design]
    San Diego, California
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • DD.NYC®

    Top Rated: 5-star Average Reviews
    DesignRush Design Award Winner
    Result-Driven Agency for Impressive Websites and Branding
    DD.NYC® specializes in modern branding, world-class web design, and innovative graphics. Client roaster including Scholastic, Forbes, VTS, L'Oreal - DD.NYC® is a creative team with detail, ideas  [... view the full profile of DD.NYC®]
    New York City, New York
    50 - 99 $150/hr Inquire
    VISIT WEBSITE
  • Envy Design Co.

    Enviable Creative Services - Award Winning Design
    We pride ourselves on being a full-service design agency, creating a multitude of assets for companies of all shapes & sizes. From branding to web design, and everywhere in between, if you need to  [... view the full profile of Envy Design Co.]
    Toronto, Canada
    Under 49 $135/hr $10,000 - $25,000
    VISIT WEBSITE
  • Rubrika

    We with You, Do it Better.
    We are Rubrika, a young and dynamic Creative and Digital Marketing Agency based in Legnano, near Milan. We are able to support your Marketing department and to guarantee results across specific  [... view the full profile of Rubrika]
    Milan, Italy
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • PURE FUSION MEDIA

    Igniting Brands | Inspiring Clients
    Pure Fusion Media is your leading package design & branding agency, crafting story-driven designs that inspire and ignite emotions in your customers. One of the world's top 25 packaging design  [... view the full profile of PURE FUSION MEDIA]
    Phoenix, Arizona
    Under 49 $125/hr $10,000 - $25,000
    VISIT WEBSITE
  • FittDesign

    We help fashion brands create unique, high-quality clothes that customer love.
    FittDesign is your all-in-one fashion design agency, focusing on activewear and sportswear. We aim to boost the success of fashion brands by providing top-notch design, production, and e-commerce  [... view the full profile of FittDesign]
    Beirut, Lebanon
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Webtec

    Top Rated: 5-star Average Reviews
    Boosting SMEs Beyond 5 Stars: Web & SEO Excellence!
    At Webtec, we're on a mission to redefine web excellence. Our websites are not just visually captivating; they're designed to perform. Explore our affordable solutions and elevate your online  [... view the full profile of Webtec]
    Stockholm, Sweden
    Under 49 $79/hr $1,000 - $10,000
    VISIT WEBSITE
  • DesignRush Design Award Winner
    Big Brand Experience Put to Work for Small Business, Nonprofits and Startups
    The Bureau Of Small Projects is a big-brand experience applied to small businesses, non-profits, and large companies alike.Ranked among the top five branding and marketing agencies in the Los  [... view the full profile of The Bureau Of Small Projects]
    Los Angeles, California
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Designed.co

    Tech Infused Graphic Design
    We recognized the need for a more efficient and cost-effective approach to high-quality design, free from the complexities associated with traditional design agencies.  [... view the full profile of Designed.co]
    Miami Beach, Florida
    Under 49 $25/hr Under $1,000
    VISIT WEBSITE
  • Need Help Selecting The Right Agency For Your Project?

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  • Jackson Hedden

    Unleash the power of expression through design.
    Jackson Hedden Inc. is an industrial design and product development firm dedicated to turning ideas into products that charm and resonate. With a human-centric approach, we serve a broad spectrum  [... view the full profile of Jackson Hedden]
    Birmingham, Alabama
    Under 49 $130/hr Inquire
  • Murmur Creative

    DesignRush Design Award Winner
    Branding with Heart
    We are a values-based agency specializing in brand strategy, design, and web.  [... view the full profile of Murmur Creative]
    Portland, Oregon
    Under 49 $175/hr $25,000 - $50,000
  • FRW Studios

    Excellent print design for brands
    At our core, we are a holistic branding and creative agency that finds its passion in the captivating realm of beer branding. Our expertise is dedicated to curating a full spectrum of services that  [... view the full profile of FRW Studios]
    Dana Point, California
    Under 49 $125/hr $1,000 - $10,000
  • Desverto

    Sell at First Sight.
    We are an Amazon-focused design agency specializing in comprehensive design solutions for your Amazon business. Our services include product packaging design, product inserts/manuals, listing images  [... view the full profile of Desverto]
    Austin, Texas
    Under 49 $25/hr Inquire
  • Workshop Built

    DesignRush Design Award Winner
    Liberating brands from mediocrity.
    Design is, by definition, a plan first. Workshop Built is the purpose-led agency that builds brands with substance. We partner with growth-minded leaders to deliver award-winning brand strategies and  [... view the full profile of Workshop Built]
    Carlsbad, California
    Under 49 $150/hr Inquire
  • BLVR

    Helping wellness brands turn their core belief into behaviors that drive meaningful growth
    Helping wellness brands turn their belief into behaviors that drive meaningful growth.  [... view the full profile of BLVR]
    San Diego, California
    Under 49 $275/hr $50,000 & Up
  • INOVEO

    In love with the people and their brands
    INOVEO is a full-service web design and marketing company. INOVEO creates stunning websites and provides customers with options for brand creation, printed materials, packaging designs, display  [... view the full profile of INOVEO]
    Bucharest, Romania
    Under 49 $125/hr $10,000 - $25,000
  • andstudio

    Branding agency making design valuable beyond the aesthetics
    Andstudio is a branding studio specializing in strategy, visual identities and communication design. We design with purpose and meaning connecting businesses and audiences for the brands to become  [... view the full profile of Andstudio]
    Miami, Florida
    Under 49 $120/hr Inquire
  • Tanur Graphics

    There are three responses to a piece of design - yes, no, WOW! Wow is the one to aim for.
    Graphic Designer with 8+ years of experience. Strong knowledge of Illustrator and Photoshop. Very good knowledge of printing solutions and social media post design.  [... view the full profile of Tanur Graphics]
    Dhaka, Bangladesh
    Under 49 $10/hr Under $1,000
  • Fishfinger

    Become extraordinary with the right branding solutions
    We are a close-knit team of passionate creatives driven by our love for crafting extraordinary stories. Our expertise lies in the realms of startup branding, animation, and web design, where we  [... view the full profile of Fishfinger]
    London, United Kingdom
    Under 49 $100/hr $10,000 - $25,000
  • Wildfire

    We grow our clients' business while we lower their blood pressure.
    Wildfire didn't start by accident. It began intentionally out of a human instinct to fill a gap within our marketing community. Predominantly project based, Wildfire opened its doors in 2002, and  [... view the full profile of Wildfire]
    Winston-Salem, North Carolina
    Under 49 $110/hr $1,000 - $10,000
  • Anchour

    Top branding, marketing, and UX/UI agency in Maine.
    Anchour is a top branding and marketing agency specializing in strategy, design, and growth. We craft impactful visual and verbal identities, build comprehensive brand experiences, and deliver  [... view the full profile of Anchour]
    Lewiston, Maine
    Under 49 $160/hr Inquire
  • More By Us

    Your Best Design and Branding Partner
    Discover the excellence of an award-winning creative studio.We specialize in top-tier design, branding, web design and development services, offering solutions tailored to your needs.  [... view the full profile of More By Us]
    New York City, New York
    Under 49 $140/hr Inquire
  • Zenpack

    Award Winning Packaging Design Agency : We Design & Manufacture
    Packaging is part of the product, serving as the first tangible connection to your brand. Our experience-driven design narrates your products story, revealing layers of meaning. Through award-winning  [... view the full profile of Zenpack]
    San Jose, California
    100 - 249 Inquire Inquire
  • Webcapitan

    OUR MISSION IS TO HELP YOU TO ACHIEVE YOUR PERSONAL GOAL
    Our team is called "WebCapitan" and we operate as a creative and highly professional digital studio based in Europe.  [... view the full profile of Webcapitan]
    Vinnytsia, Ukraine
    Under 49 $25/hr $1,000 - $10,000
  • Slice Design

    DesignRush Design Award Winner
    Branding & Packaging Design Agency | Flexible. Jargon free. Down to earth.
    Slice Design Ltd. is a branding and packaging design firm that focuses on companies with socially conscious goals. For the consumer goods of the future, whether they be innovative foods and beverages  [... view the full profile of Slice Design]
    London, United Kingdom
    Under 49 $140/hr Inquire
  • PKG Brand Design

    DesignRush Design Award Winner
    Nationally Ranked Packaging Design Agency
    PKG delivers best-in-class package designs attracting shoppers to buy your products! PKG Brand Design is an award-winning packaging design agency for national and global consumer package goods, and  [... view the full profile of PKG Brand Design]
    Chicago, Illinois
    Under 49 $150/hr $10,000 - $25,000
  • DesignRush Design Award Winner
    Branding The World. One Client at a Time.
    Founded in 2018, Justin Jenkins Designs in New York City has always been committed to assisting businesses and individuals in shaping their brand strategy and identity.  [... view the full profile of Justin Jenkins Designs]
    New York City, New York
    Under 49 $50/hr $1,000 - $10,000
  • Advertising Spire

    Skyrocket Your Brand On Amazon through Paid Ads
    Advertising Spire is a full-service advertising and designing agency specializing in Amazon advertising and designing solutions. As an Amazon Verified Advertising Partner, we help brands optimize  [... view the full profile of Advertising Spire]
    Austin, Texas
    Under 49 $30/hr Inquire
  • Visions Design

    DesignRush Design Award Winner
    We create meaningful digital experiences.
    At Visions Design, we've spent the last 10 years working with businesses across various industries and countries, but what truly matters to us is the people we work with. Building strong relationships  [... view the full profile of Visions Design]
    Warrington, United Kingdom
    Under 49 $75/hr $10,000 - $25,000
  • Modern World Studio

    WE CREATE YOUR BRAND STORY
    Modern World Studio is a branding and graphic design agency. We specialize in packaging design, trademark creation, naming, company style and video production. We have completed over 3000 projects for  [... view the full profile of Modern World Studio]
    Sofia, Bulgaria
    Under 49 $80/hr $1,000 - $10,000
  • WHERE MARKETERS GET THEIR MATERIALS
    Everything we do is designed to solve a problem, reduce a threat, and increase an opportunities for our clients. For some clients we're the full service resource that completes an internal marketing  [... view the full profile of Identity Marketing Group]
    Omaha, Nebraska
    Under 49 $125/hr $10,000 - $25,000
  • Popart Studio

    Our work is the culmination of creative visions, brilliant ideas and full commitment.
    PopArt Studio offers an all-inclusive digital creative suite for your brand to thrive and stand out from the crowd.  [... view the full profile of Popart Studio]
    Chicago, Illinois
    50 - 99 $50/hr $1,000 - $10,000
  • EuroART93

    We pride ourselves in being great storytellers and we would love to tell the story of your brand too.  [... view the full profile of EuroART93]
    Sisak, Croatia
    Under 49 $50/hr $1,000 - $10,000
  • Revelation Agency

    A Los Angeles-European branding agency, we craft compelling brands for the ambitiously bold.
    At Revelation, we excel in creating remarkable brands that blend digital innovation with tangible products. Dive into our website to discover the projects we've proudly worked on, highlighting our  [... view the full profile of Revelation Agency]
    West Hollywood, California
    Under 49 Inquire $10,000 - $25,000
  • Product Ventures

    Insightful Package & Product Design Innovation
    Product Ventures is a fully integrated research, design and development agency for preeminent companies and their best-known brands. We are unique in our ability to address all aspects of a  [... view the full profile of Product Ventures]
    Fairfield, Connecticut
    Under 49 $185/hr $25,000 - $50,000
  • Propaganda Creative

    DesignRush Design Award Winner
    You bring the steak, we'll bring the sizzle.
    Propaganda Creative is a full-fledged visual communication, design, and marketing agency providing services which include; branding, graphic design, website design & development, and digital  [... view the full profile of Propaganda Creative]
    Spokane, Washington
    Under 49 Inquire Inquire
  • FRIENDLY LABEL

    ELEVATING BRANDS SINCE 2010
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    Cluj-Napoca, Romania
    Under 49 $80/hr $1,000 - $10,000
  • S² Design Group

    We create the brands you remember!
    S² is a New York-based, woman-owned branding and packaging agency. As thinkers, brand builders, and storytellers, we create memorable brands. Our 360° approach and proprietary i³ process aid us in  [... view the full profile of S² Design Group]
    New York City, New York
    Under 49 Inquire Inquire
  • The Brand Tailor

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    Southampton, United Kingdom
    Under 49 $75/hr $1,000 - $10,000
  • The O Group

    A strategic creative agency promising luxury branding
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    New York City, New York
    Under 49 $200/hr $50,000 & Up
  • Datazo InfoTech

    World-Class Software Development Company
    Datazo InfoTech is an Award-Winning & World-Class Software Development Company with Engineering Hubs in NYC. We are committed to providing end-to-end IT services with a mission to solve complex  [... view the full profile of Datazo InfoTech]
    Dhaka, Bangladesh
    50 - 99 $150/hr $10,000 - $25,000
  • 712 Creative

    You want to build a strong brand. We help you get there.
    712 Creative is a Branding and Brand Launch Agency located in Wausau, Wisconsin, between Green Bay and Twin Cities area.  [... view the full profile of 712 Creative]
    Wausau, Wisconsin
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    Salt Lake City, Utah
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  • Studio AF

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    Rijeka, Croatia
    Under 49 $100/hr $1,000 - $10,000
  • LEAP Matter

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    Cincinnati, Ohio
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  • CrossGraphicIdeas

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    Los Angeles, California
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  • Moloko

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    St. Petersburg, Florida
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  • Twhn Design

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    London, United Kingdom
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  • Left Hand Design

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    Austin, Texas
    Under 49 $200/hr Inquire
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Packaging Design Company Hiring Guide

What is a packaging design company?

A packaging design company is a company that creates the visual appearance of a product’s packaging. It combines expertise in design elements such as structure, materials, color theory, imagery, and typography to create compelling and functional packaging concepts. 

Beyond aesthetics, a packaging design company ensures the design aligns with the client’s established brand guidelines and marketing strategy, creating a cohesive brand experience for them. This specialized agency acts as a creative partner to brands, helping them achieve the following key objectives: 

  • Protection: The packaging should safeguard the product during storage, transportation, and handling 
  • Brand identity: The design should visually communicate the brand’s message and resonate with the target audience 
  • Marketing and sales: Captivating packaging can grab attention on store shelves, distinguish the product from competitors, and influence purchasing decisions 
  • Functionality: The packaging should be easy to open, store, and dispose of — ideally with sustainability in mind 

What do packaging design companies do?

Packaging design companies offer a range of services to bring your product's visual presentation to life while considering its functionality. Given that packaging is the first point of contact between a product and the consumer, these companies play a pivotal role in distinguishing a brand’s offerings in a competitive marketplace. 

Packaging design agencies help businesses elevate their product through their wide range of services, including: 

  • Conceptual design 
    Brainstorming design ideas that capture the brand's essence and resonate with its target audience and translating these concepts into initial sketches and mood boards, crafting a visual roadmap of potential creative directions 
  • Graphic design  
    Crеating visual elements such as logos, illustrations, typography, and color palette to align with a brand’s identity while ensuring the products capture attention and stand out on the shelf  
  • Structural design 
    Planning the physical form of packaging to optimize shelf space, ensure product safety, and select materials that balance durability, sustainability, compliance, and cost while incorporating user-friendly features for easy handling and storage 
  • Prototyping  
    Translating packaging design into physical models to test and refine the look, form, function, and user experience, providing valuable insights for final adjustments 
  • Printing and production coordination 
    Collaborating with printing companies to select functional and cost-effective packaging material and printing techniques, such as die cut, gold foiling, and debossing 
  • Regulatory compliance 
    Ensuring the packaging adheres to relevant labeling, safety, and packaging regulations 
  • Sustainability consulting  
    Advising clients on reducing packaging waste by selecting eco-friendly materials and incorporating recyclable or reusable features 

What is the difference between product design and packaging design companies?

The difference between product design and packaging design companies is the focus of their work. Namely, the two focus on different stages of a product’s life cycle and areas of expertise, as illustrated in this table:

Product designPackaging design
Focuses on creating the core product users will use or interact with.Focuses on forming the product’s shelf appeal and influencing the customer’s first impression of the product through packaging 
Creates a good product with the goal of adding value to consumers.Designs the cover or outer shell that houses the product with the aim of making it visually appealing, informative, and functional.
Specializes in developing the product itself and defining its form, functionality, usability, and aesthetics Visually complements and enhances the product’s brand identity, emphasizing its features and unique selling propositions (USP).

How much do packaging design companies charge for their services?

Packaging design companies charge between $10,000 and $50,000 for their services, depending on the design complexity, used materials, printing and production methods, and printing quantity.  

Here’s a breakdown of the different pricing tiers of packaging design companies so you can more realistically plan your budget: 

TierWhat’s included? 
Basic packaging design: $300-$800 
  • Basic packaging services, including logo placement, color coordination, and simple typography  
  • Minor customization  
  • Limited revisions (1 to 2 rounds) 
Intermediate packaging design: $800-$1,500 
  • Detailed consultation with brand analysis 
  • Custom logo placement, color palette, typography 
  • Unique packaging mock-ups 
  • Moderate revisions (2 to 3 rounds) 
Premium packaging design: $1,500-$3,000 
  • In-depth brand analysis 
  • Custom logo design 
  • Complex typography, imagery, and graphics 
  • Tailor fitted and premium-looking packaging templates according to business needs 
  • Extensive revisions (3 to 4 rounds) 

The top 50 packaging design companies on DesignRush charge an average hourly rate of $110. 11.4% of the agencies on our listing accept projects under $1,000, presenting affordable options for simple packaging designs. On the other hand, 1.1% require a $50,000 minimum budget, offering specialized services for more extensive packaging projects that include custom design, premium materials, and extensive production coordination. 

Why should I hire a packaging design agency?

You should hire a packaging design agency to help you strategically design your products that will attract customers and boost sales. Packaging can make your product stand out from competitors and effectively communicate your brand message. In essence, partnering with a packaging design company allows you to work with experienced designers, reduce costs, improve brand identity, access resources, and comply with regulatory requirements. 

Hiring such a specialized agency can help you: 

  • Leveraging advanced design principles like color psychology, visual hierarchy, and the use of negative space to create highly attractive packaging that piques the attention of your customers  
  • Differentiate your product from competitors through in-depth market research 
  • Strengthen your brand recognition and loyalty by crafting packaging that aligns with your identity, goals, and target market 
  • Minimize waste and product damage by using high-quality packaging materials and a structural design that prevents outside contamination, regulates temperature, and protects from breakage 
  • Reduce overhead costs by finding the most economical size, materials, and printing method to create your ideal packaging 
  • Grant access to advanced design technologies and resources that aren't readily available in-house, such as 3D printers, prototyping equipment, and offset printing machines 
  • Achieve regulatory compliance by meeting labeling requirements, safety standards, and environmental regulations 
  • Design intuitive packaging with features like easy opening, resealing, and portability to enable convenience for your customers 
  • Create packaging that accommodates cultural preferences, language translations, and regional regulatory requirements for international distribution 
  • Develop designs that stand out in retail environments by leveraging trends in retail display and shelf organization 
  • Incorporate eco-friendly materials, biodegradable components, and efficient packaging designs that appeal to eco-conscious consumers and reduce environmental impact 
  • Use premium design elements such as unique textures, finishes, or luxury materials to enhance the perceived quality of your product 
  • Streamline production timelines and ensure faster time-to-market through efficient design-to-production workflows and expertise in navigating vendor relationships 

Success story 

To better illustrate the advantages of hiring a packaging design agency, we have selected the following case study from Deal Design

  • Challenge: Wellness brand ViaSpa wanted a contemporary packaging design that highlights its product's benefits, underlying advanced technology, and ergonomic features. 
  • Solution: Deal Design created high-quality product photography, added graphic effects, and included water texture backgrounds to communicate the product’s function and features. Moreover, it used silver foiling to differentiate the package from competitors and create a luxurious appearance. 
  • Results: The new creative elements elevated ViaSpa’s brand perception and effectively highlighted the product’s unique features. The refined packaging enhanced shelf visibility stimulated customer engagement, and increased retail performance

How do I choose the best packaging design company for my business?

To choose the best package design company for your business, follow these steps: 

  1. Identify your brand goals 
    Clearly define your brand personality, target audience, and the desired brand image the packaging should convey. This will contextualize the nature of the project to the package design agency and help them grasp the vision your brand wants to achieve. 
  2. Define your budget  
    Determine what percentage of your overall product launch budget you can allocate to packaging design. Factor in the potential cost of additional design revisions beyond what’s included in the base fee. 
  3. Create a creative brief 
    Outline the type of packaging you need, project size, shape, functionality requirements, and desired materials or art style for your package design. Prioritize the essentials and adjust expectations for “nice-to-have” features based on your budget. Having this document ready before reaching out to package design agencies will ensure a more efficient selection process. 
  4. Find potential agency partners  
    Look for agencies with experience in your industry and website requirements across marketplaces, publications, and directories like DesignRush. You can also ask business partners for recommendations. 
  5. Conduct due diligence 
    Review the agencies’ client reviews, testimonies, case studies, portfolios, and list of recognitions to verify their credibility and reliability. 
  6. Assess industry experience  
    Check the package design agencies’ websites and look for relevant experience in your industry or in the type of package design you want. Evaluate their portfolio to see if their design aesthetic aligns with your brand image and preferences. Consider agencies that showcase a range of styles to demonstrate their versatility. 
  7. Ask for client references  
    Ask about the client's overall experience working with the agency, including communication, responsiveness, and meeting deadlines. Inquire about the agency’s design process and look for qualities like collaboration, feedback receptivity, and brand alignment. 
  8. Send a request for proposal (RFP) 
    Send your shortlisted agencies an RFP and ask for a project breakdown, including milestones, scope, schedule, costs, and other desired deliverables. 
  9. Ask about the project management approach  
    Understanding the project management approach of a packaging design company gives you an overview of how they operate. It also gives an idea about the technologies they utilize, their revision process, and the communication tools they use. 
  10. Evaluate soft skills  
    Evaluating the team’s soft skills requires keen observation and analysis beyond the technicalities of design. Assessing these skills helps you gain insights into the agency's work style, fit with your team, and ability to build a positive and productive partnership for the duration of your project. 
  11. Select the package design agency  
    Choose the package design agency that best aligns with your business objectives, budget, and operational style, and finalize your terms of agreement, list of deliverables, key performance indicators (KPIs), and timeline. 

Can’t find what you’re looking for? We can help you get personalized proposals from packaging design agencies — for free. Visit DesignRush Marketplace, and we’ll provide you with a list of like-minded agencies that you can interview to find the ideal partner that will turn your vision into reality. 

How do I find the best packaging design agency on DesignRush that fits my budget?

You can find the best packaging design agency on DesignRush that fits your budget by using our filters. Shortlist the agencies by choosing from those that can cater to projects from $1,000 to above $50,000 based on your budget. 

Low Budget: 1k above  
Mid Budget: 10k above  
High Budget: 50k above 

You can also filter agencies by location, company size, and hourly rate to customize your search according to your preferences and project needs. 

What red flags to watch out for when hiring a packaging design agency?

When hiring a package design agency, watch out for these red flags to avoid damage to your product, brand, and business: 

  • Low-quality portfolio 
    An outdated or overly generic portfolio with low-resolution imagery can reflect a lack of innovation, technical proficiency, and awareness of contemporary design standards. 
  • Limited technical knowledge 
    Effective packaging design extends beyond aesthetics, requiring expertise in materials, printing techniques, market dynamics, and consumer behavior. An agency that cannot provide strategic, well-reasoned justifications for its design choices may rely solely on intuition, putting you at risk of releasing product packaging that lacks functionality and impact. 
  • No customization  
    A highly templated design that isn't customized to your unique brand position (USP) and target market can prevent you from meeting sales targets, standing out from the competition, and achieving overall business growth. 
  • Inability to provide proof or prototype 
    If a packaging design company cannot show a prototype or a printer proof of its design, it may signal that it hasn't tested the package's real-world applicability. As a result, you may end up paying more for a faulty design that doesn’t fully protect your product or meet regulations. 
  • No access to the editable file 
    Without the editable file of the final design, you won’t be able to correct minor errors and make the necessary adjustments for printing. Because of this, you may incur higher costs or experience delays, as the agency may charge you extra for every edit to the file. 
  • Poor collaboration skills 
    An inability to communicate clearly, be receptive to feedback, and maintain professionalism signals poor work ethics, which can result in unsatisfactory output and project delays. 

What questions should I ask before hiring a packaging design agency?

Before hiring a packaging design agency, you should ask the following questions to gauge its ability to execute your packaging vision and efficiently handle your project: 

Its Relevant Background

  1. Do you have experience creating package designs for the same product or industry?
  2. What package design project are you most proud of and why?
  3. What is your level of experience in handling the logistics of the packaging?
  4. Do you have a list of trusted manufacturers and printers?
  5. Have you won any awards for a package design you worked on?

Its Services and Processes

  1. What is your creative process in designing packaging? 
  2. Do you have a list of trusted manufacturers and printers? 
  3. Do you have sustainable packaging options? 
  4. How do you approach packaging design for different target audiences? 
  5. What is your typical timeline for developing packaging design from the initial concept to the final delivery? 
  6. Will you provide a prototype of the finished packaging design? 
  7. What is your quality assurance process to minimize the chances of typographical errors, wrong measurements, and other potential packaging issues? 
  8. Is the number of revisions and prototypes capped? What is the limit? 
  9. How do you measure the success of a packaging design project? 
  10. How do you handle intellectual property rights for the final design? 
  11. Do you offer post-design support, such as assistance with sourcing manufacturers and printers? 

Related to Your Project

  1. What creative approach will you use to develop our packaging design?
  2. How will you ensure the package design aligns with my brand identity and marketing strategy?
  3. What software and design tools will your designers use for my project? Will you provide us with a copy of the final editable file? 
  4. Are you familiar with the regulations for packaging design in our industry?
  5. How will you handle revisions from different decision-makers in our company and ensure that the package design stays true to the vision and goals of the product?
  6. How do you measure the success of a packaging design project?
  7. How do you handle intellectual property rights for the final design?
  8. Do you offer post-design support, such as assistance with sourcing manufacturers and printers?

What are the best packaging design companies in the US?

The best packaging design companies in the US are:

  1. Zenpack
    • 4.9 stars on DesignRush (12 reviews) 
    • 4.8 stars on Google (5 reviews) 
    • Top clients: Cambio, Mejuri, NBA, Hally, Disney
  2. Product Ventures
    • 4.7 stars on DesignRush (4 reviews)
    • 3.7 stars on Google (7 reviews) 
    • Top clients: The Kraft Heinz Company, Nestle, Frito-Lay, PepsiCo, Cambio Roasters
  3. Freshmade
    • 5.0 stars on Google (1 review)
    • Top reviews: Delectables, Frieda’s Specialty Produce, Family Tree Farms, Southern Specialties, B&W Baby Leaves
  4. Creme de Mint
    • 5.0 stars on Google (9 reviews) 
    • Top clients: Expressed Juice, Victoria’s Secret, Avon, Theorie, Bliss
  5. Atlas Branding + Design
    • 5.0 stars on Google (24 reviews) 
    • Top clients: Poppy Popcorn, Botanical Bones, Huli Sue’s BBQ + Grill, Guajiro, Lavender Boutique

Why People Trust DesignRush

Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding packaging design companies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

About The Author and Expert Reviewer
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Branko Dimitrijević is a multifaceted creative and a recipient of 33 design awards. Throughout his 12-year career, he has delivered over 165 web design projects, showcasing his expertise in website optimization, UI/UX design, logo design, and video animation. He is now dedicating his talent and skills to being one of the creative geniuses at DesignRush.