
Smallfry
Accelerating Growth Through Industrial Design
The Old School Building School Street, Wolston, CV8 3HF, United Kingdomhttps://smallfry.com
Smallfry Overview
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Average Hourly Rate
- $140/hr
- Year Founded
- 1972
Our goal is to design what we know the customer wants, because we know how to understand them even when they dont understand themselves.
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Smallfry Services
Product Design Expertise
- Engineering Design
- Industrial Design
Industries
- Consumer Goods
- Health Care
- Dental
- Design
- Corporate Services
- Electronics
- Fashion
- Manufacturing
- Retail
Client Types
- Startups
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
Smallfry Portfolio

Industrial Design
Hoover HL5 Push&Lift
- $500K - $1M
- 12 Months
- 2022

Industrial Design
Steripod UV Toothbrush Clip
- $20K - $100K
- 4 Months
- 2021

Industrial Design
Cytecom Diagnostic Device
- $20K - $100K
- 9 Months
- 2025

Engineering Design
Trio Motion-PLC
- $250K - $500K
- 28 Months
- 2025
Smallfry Reviews
Reviews from Google Maps are available on this profile.
Working with the team at Smallfry has been a pleasure. Steve, James and Ella have been very professional and helpful, and their expertise is greatly appreciated. They have all been key in driving forwards and supporting what was just a simple idea in the beginning. Their knowledge and competence is evident at every stage of the process. "Helen Doyle's Review Sourced from Google
We collaborated with Smallfry on the concept design for our rapid infectious disease diagnostic device, and had a genuinely positive experience throughout.What really stood out was their openness to feedback and willingness to engage in ongoing dialogue. They maintained a collaborative, two-way relationship throughout; listening carefully to our needs, incorporating input, and iterating thoughtfully. Their flexibility and responsiveness made the entire process feel truly co-creative.They also went above and beyond what was expected, delivering not only high-quality work but fresh ideas and creative angles that added real value to our project. Their energy, professionalism, and problem-solving spirit made them a pleasure to work with.Smallfry's input has helped shape a strong, user-focused foundation for our end product. Would definitely recommend them to anyone looking for creative, hands-on industrial design support, especially if you value collaboration and a can-do attitude. "Magdalena Karlikowska's Review Sourced from Google
The team at Smallfry was instrumental in helping me bring my product to life. Their consultative approach ensured that they fully understood the brief and came up with design solutions that set us firmly on a path to a final prototype, with a thorough testing phase providing critical insights along the way. I would not hesitate to recommend Smallfry to any entrepreneur about to embark on a product design journey. "James Kerman's Review Sourced from Google
I first arrived at Steve's company Smallfry with an idea and an end goal but could't work out a perfect product solution! His design team 'took me under their wing' and after listening to my requirements/goals worked closely with myself to produce the most amazing product that 'ticked all the boxes'. Initially, they stripped the idea back to the beginning and did thorough research to make sure we were going in the right direction with the product before development began. They then created a number of concepts which gave me the opportunity to decide which best fitted my criteria. Taking a product to market was a very new and daunting concept for me as I had no clue of the process/steps along the way. Smallfry guided me and kept me informed with all the progress they were making. They kept me very up to date with emails/phone calls and regular meetings. I always felt comfortable asking silly questions and they always had an answer! I now have a fantastic working prototype to prove my concept and assist me with the launch of my product. Steve and his team are always at the end of the phone whenever I need them and I know this will never change. They remained professional but very personable througout and I cannot recommend them highly enough. Big thanks Steve and team. "Ali Skidmore's Review Sourced from Google
An outstanding level of service, we have been impressed with the team at Smallfry from start to finish. Having worked with other agencies we were astonished at the commitment shown by the team to our project, we are looking forward to a long and successful relationship with Smallfry as we now have no need to go anywhere else! "Sarah Clayton's Review Sourced from Google
Smallfry Team Bios

Steve May-Russell
CEO
Steve has been the CEO of Smallfry since 1986.

Kelly Myall-Chance
Head of Sales
Kelly has worked at Smallfry for 11 years as Head of Sales.
Smallfry Clients
Smallfry Awards



