Yoom Digital

As someone who spends most of my time focused on growth, sales, and customer acquisition, I have worked with plenty of agencies over the years. YOOM Digital stands out for me.From the very beginning, they invested significant time understanding our business, our customers, and where we wanted Routespring to be in the coming years. Rather than proposing generic SEO tactics or a visual refresh, they focused on building a long-term strategy around how people discover companies today and more importantly, how they will discover them in the future.One of the things that gave us confidence was the background of the team. With leadership experience that includes more than 15 years at Google, it was clear they understood not only digital marketing and search strategy, but also the broader evolution of how information is organized, discovered, and consumed online.The website redesign itself was excellent. The new site is cleaner, faster, easier to navigate, and does a much better job of communicating what Routespring does and the problems we solve for our customers. But the real value went far beyond the website.YOOM helped us implement a comprehensive SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategy. They restructured content, improved our information architecture, optimized entities and schema, built AI-friendly content frameworks, and ensured our website could be understood not only by traditional search engines but also by emerging AI platforms.The results have been tangible. Today, Routespring is regularly cited in Google AI Overviews and appears in ChatGPT responses for numerous non-brand business travel and travel management searches. For a growing company, that visibility is incredibly valuable because it puts us in front of prospects who may never have found us through traditional search alone. "