Allyson Cochran is the Chief Revenue Officer at Silverback Strategies, where she leads revenue, partnerships, and growth strategy for one of the most respected performance agencies in the U.S. She started her career selling radio advertising—long before dashboards and attribution—learning how to connect intangible campaigns to real business outcomes. That mindset still drives her work today. With 15+ years in media and marketing, Allyson is known for helping brands navigate platform shifts, AI-driven optimization, and modern measurement with clarity and confidence. She’s been a featured partner at the American Marketing Association, MarComm, Digital Summit, and executive marketing forums within Pavilion and PartnerStack, where she explains complex changes in performance marketing in practical, no-fluff terms.
