photo of Roberto Orosa

Roberto Orosa

B2B Reporter
Roberto Orosa has worked in a variety of industries, with four years of experience in copywriting and publishing. His fascination with tech, business, and all the latest trends led him to cover breaking B2B news for DesignRush.
Follow on: LinkedIn Send email: roberto.o@designrush.com
Two people playing chess as they sport the new McDonald's x Kappa collection
Marketing
McDonald’s Taps Kappa to Expand Its Markets Through Football Streetwear
By   |  8 hours ago  |  3 min read
The new Doritos chips in collaboration with Stranger Things
Marketing
Doritos Teams With 'Stranger Things' to Turn Snack Packaging Into Collectibles
By   |  8 hours ago  |  3 min read
Sports fans cheering on with a cup of Coca-Cola in hand
Marketing
Coca-Cola Builds Business Around Away Fans With New College Football Campaign
By   |  8 hours ago  |  3 min read
Mark Zuckerberg presenting during Meta's Keynote 2025
Artificial Intelligence
Zuckerberg’s $1 Trillion Meta AI Launch Turns Into a Live Demo Disaster
By   |  8 hours ago  |  3 min read
A football player about to kick an NFL-branded football
Creative
Accenture Uses NFL Platform to Show How Brands Can Reinvent on the Global Stage
By   |  8 hours ago  |  3 min read
A man holding flowers
Artificial Intelligence
Anthropic’s First Ad Campaign Markets Claude AI as the Choice for Enterprises
By   |  8 hours ago  |  3 min read
A man going up the airplane stairs
Design
Nike & Air Afrique Translate Diasporic History into Design with Air Max RK61
By   |  8 hours ago  |  3 min read
Lee Corso smiling at the camera
Creative
From the Archives: ESPN Leans into Emotions with Lee Corso Farewell Campaign
By   |  8 hours ago  |  2 min read
A woman looking at her burrito
Creative
How Favor and H-E-B Turn Everyday Kitchen Mishaps Into Smart Brand Marketing
By   |  8 hours ago  |  3 min read
Advertising
From the Archives: Fallon, Ving Rhames Turn Arby’s Free Sandwich Promo into Branding
By   |  8 hours ago  |  3 min read
A woman carrying the Gibson x Marc Jacobs guitar
Advertising
Gibson and Marc Jacobs Tie Fashion and Music With Joy Collection Rollout
By   |  8 hours ago  |  3 min read
Fighters walk out in a render of the upcoming UFC x White House Fight Night
Creative
The UFC x White House Fight Night May Just Be Advertising’s Biggest Stage Yet
By   |  8 hours ago  |  4 min read