photo of Roberto Orosa

Roberto Orosa

B2B Reporter
Roberto Orosa has worked in a variety of industries, with four years of experience in copywriting and publishing. His fascination with tech, business, and all the latest trends led him to cover breaking B2B news for DesignRush.
Follow on: LinkedIn Send email: roberto.o@designrush.com
A woman holding up the new elf SKIN product
Marketing
e.l.f. SKIN Turns Gen Z Slang Into Confidence in New ‘Face Card’ Campaign
By   |  7 hours ago  |  3 min read
An '80s talk show goes horribly wrong in Doritos spot
Creative
Doritos Taps Into 'Stranger Things' Hype Once Again with Nostalgic Talk Show Spot
By   |  7 hours ago  |  3 min read
Brian Flatsworth points at his Pizza Hut 'Lil Wings on his office desk
Creative
Pizza Hut’s ‘Wingfluencer’ Uses LinkedIn Humor to Make Wings a Midweek Ritual
By   |  7 hours ago  |  3 min read
Salma Hayek with her new Dunkin x Kahlúa drink
Creative
Kahlúa & Salma Hayek Pinault Bring Drama & Brand Strategy in Dunkin’ Collab
By   |  7 hours ago  |  3 min read
Adidas and Nike logos against purplish background of graph lines going down
eCommerce
Digital Failures Haunt Nike and Adidas as Under Armour, Fila Outpace Giants
By   |  7 hours ago  |  3 min read
A giant inflatable Sour Patch Kid towers over a house
Marketing
Sour Patch Kids Showcases Brand Personality With Giant Halloween Inflatable
By   |  7 hours ago  |  3 min read
The new Marvel logo
Branding
Marvel’s New Wordmark Highlights the Challenge of Branding a Universe
By   |  7 hours ago  |  3 min read
Randy Johnson with Chester the Cheetah
Creative
Cheetos & Maximum Effort Hit a Nostalgic Home Run With Randy Johnson
By   |  7 hours ago  |  3 min read
A Macbook lays open on a desk facing the city
Creative
Apple Honors Creativity in New Mac Campaign as Its Market Value Reaches $3.9T
By   |  7 hours ago  |  3 min read
Bruce Buffer in the office
Creative
Bud Light Taps Bruce Buffer & Dustin Poirier to Fuel Fight-Night Fan Energy
By   |  7 hours ago  |  3 min read
The Doughboy steps outside of the Pillsbury house
Creative
Pillsbury Marks 60 Years of the Doughboy With Interactive ‘Home Tour’
By   |  7 hours ago  |  3 min read
An AI-generated journalist talks to the viewers
Artificial Intelligence
Channel 4 Breaks New Ground With First AI TV Presenter in British Media
By   |  7 hours ago  |  3 min read