photo of Roberto Orosa

Roberto Orosa

B2B Reporter
Roberto Orosa has worked in a variety of industries, with four years of experience in copywriting and publishing. His fascination with tech, business, and all the latest trends led him to cover breaking B2B news for DesignRush.
Follow on: LinkedIn Send email: roberto.o@designrush.com
An AI model for the Guess ad
Artificial Intelligence
Guess Faces Backlash Over AI Models in Vogue Campaign
By   |  7 months ago  |  4 min read
Simone Biles running on a treadmill
Creative
K18 Hair Puts Biotech Front and Center with Simone Biles
By   |  7 months ago  |  3 min read
The Cavinder Twins dribbling basketballs
Advertising
DICK's Sporting Goods and Under Armour Bet Big on NIL Power with Cavinder Twins
By   |  7 months ago  |  3 min read
The new KFC and Greggs collab gravy
Marketing
KFC and Greggs Serve Up A Gravy-Pastry Crossover Activation
By   |  7 months ago  |  2 min read
A young girl pulls a streak of light on top of the Genesis GV80
Advertising
Genesis Puts Creativity in the Driver’s Seat with GV80 Campaign
By   |  7 months ago  |  2 min read
Two athletes pose in their Barbie x Tim Hortons branded jersey and dolls
Creative
Tim Hortons and Barbie Turn PWHL Merch Into a Power Play for Fans
By   |  7 months ago  |  2 min read
Nike athletes wearing the new kits
Creative
Nike Channels Raw Fandom for Football Kit Launch With MOX
By   |  7 months ago  |  3 min read
Advertising
Samsung Pushes Creative Boundaries With Doechii in Galaxy Z Fold7 Finale
By   |  7 months ago  |  2 min read
Jalen in a press conference
Creative
Sprite Recruits Jalen Hurts To Reinforce a Legacy of Authenticity
By   |  7 months ago  |  2 min read
Jaguar's logo
Business Productivity
Jaguar Faces Heat as Trump Slams 'Woke' Ad and CEO Steps Down
By   |  7 months ago  |  4 min read
The 'Hero Gum' Campaign Banner
Creative
Gift of Life, DOUBLEMINT, adam&eveDDB Address Donor Gap with 'Hero Gum'
By   |  7 months ago  |  3 min read
Sydney Sweeney styling American Eagle jeans
Creative
American Eagle Bets on Sydney Sweeney to Reinforce Its Edge in Denim
By   |  7 months ago  |  3 min read