photo of Roberto Orosa

Roberto Orosa

B2B Reporter
Roberto Orosa has worked in a variety of industries, with four years of experience in copywriting and publishing. His fascination with tech, business, and all the latest trends led him to cover breaking B2B news for DesignRush.
Follow on: LinkedIn Send email: roberto.o@designrush.com
Multiple Keegan-Michael Keys dressed up as different characters
Creative
Ore-Ida Takes Aim at Copycats With Keegan-Michael Key
By   |  1 month ago  |  3 min read
Women in different toilets talking to each other in different, colorful squares
Creative
Kotex Puts Real Bathroom Talk at the Center of Its New Campaign
By   |  1 month ago  |  3 min read
The new "Drips by Pepsi" drinks
Creative
Saucy by KFC, Pepsi Turn Dirty Soda Trend Into Premium Drips Testing Ground
By   |  1 month ago  |  3 min read
A woman praying over her Coca-Cola can
Marketing
Coca-Cola Launches ‘Uncanned Emotions’ for FIFA World Cup 2026
By   |  1 month ago  |  3 min read
Justin Bieber performing in Coachella
Marketing
Justin Bieber’s $10M Coachella Set Shows Risk of Overpromising
By   |  1 month ago  |  4 min read
Ernie Johnson, Charles Barkley, Kenny Smith, and Shaquille O’Neal on a set
Creative
ESPN Builds Playoff Push on 'Inside the NBA' Cast's Chemistry
By   |  1 month ago  |  3 min read
The M&M's Protect the Peanut OBB
Marketing
M&M’s Tackles Supply Issues With ‘Protect the Peanut’ Campaign
By   |  1 month ago  |  3 min read
A woman in a pink jacket
Creative
Lenovo Channels NYC Chaos in Creator-Led AI PC Effort
By   |  1 month ago  |  3 min read
A scenic photograph of the sea and the shore
Creative
Hyundai Names Sea Forests With Public Input in Global Campaign
By   |  1 month ago  |  4 min read
DesignRush's Design Awards banner for April 2026
Design
DesignRush Reveals April Design Award Winners
By   |  1 month ago  |  3 min read
Arsenal players in the locker room celebrating
Influencers
Arsenal, Meta Place Fan Chats at the Heart of the Club Experience
By   |  1 month ago  |  3 min read
Zendaya against a white backdrop
Marketing
On Expands Its Apparel Line With Zendaya, Spike Jonze
By   |  1 month ago  |  3 min read