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Zack Kessler

Director of AI Strategy and Director of Operations at Starfish
Zack Kessler is Director of AI Strategy and Director of Operations at Starfish, a Branding and Creative Agency with unique expertise in Brand Experience. He authored the Starfish Canonical Doctrine, the governing framework that defines how a brand's knowledge is structured so AI systems can describe it accurately, and he helped pioneer the agency's AI Brand Strategy practice around it. With nearly a decade at agencies including McCann New York, Arnold Worldwide, and Moon Rabbit, he brings a rare mix of creative instinct and operational discipline to every engagement. His work sits where brand strategy meets machine comprehension, keeping clients coherent and correctly understood as AI becomes the layer between a brand and its audience.

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