Etsy is an online peer-to-peer marketplace where customers can find and buy handcrafted and vintage items across a wide variety of categories, from jewelry to home decor to clothing, and nearly everything else in between. It’s notable that Etsy has separated its shopping app from its selling app, so the Etsy Shopping app represents only the buying half of the business.
The Etsy app offers a fun and engaging mobile experience for the brand’s sizable audience of shoppers. Product pages are packed with information, including multiple large product images, product details, shop reviews, and the ability to get in touch with the store owner to resolve any questions, concerns, or to address any special requests.
Etsy emphasizes its own editorial content by highlighting Editor Picks and the app encourages local shopping with a dedicated local section accessible from the top navigation. This local section uses geolocation to determine the user’s location and offers a map view to see where local sellers can be found. Users can even add local events to their calendar. These editorial areas of the app offer a unique feature that aligns with Etsy’s local, artist-supportive mission.
Main navigation, including access to personalized recommendations, is done via an icon menu that runs along the bottom of the screen.
From a design perspective, the Etsy app plays up its quirky brand while still maintaining a clean and professional appearance. The background is done in white and greyscale, but liberal use of Etsy brand orange is used throughout to keep the app feeling vibrant and fun.
Etsy is a clean app design in the e-commerce & retail industry.