Nike is one of the most well-known athletic brands in the world. The Nike swoosh is recognized the world-over as a symbol of athleticism and achievement. The Nike mobile app is an extension of the top level performance and experience consumers have come to expect from the brand.
When logging into the Nike app for the first time users are taken through a series of questions to help personalize the experience for them. Users indicate which types of sports and product types they’re interested in, as well as gender and sizing specifics.
The design of the app is undoubtedly slick. From the homescreen users are greeted with gorgeous photography representing categories and products personalized based on their preferences. New arrivals and trending products within those user-preferred categories are also highlighted as the user scrolls down the homescreen.
More than just shopping, the Nike app also encourages users to connect with the brand offline as well. The services area of the app offers ways for users to connect with experts, book events, get support, and find a Nike store in their area. There’s also an inbox that allows the brand to connect directly with users.
The app’s aesthetic is remarkably minimalist. Nearly every design element is done in shades of black, white, and gray. Even calls-to-action are done in white text against a black background. These design choices have the effect of making product photography come forward, putting the emphasis on the products and letting the design of the app recede into the background.
Nike is a stunning app design in the e-commerce & retail and fashion & beauty industries.