TED’s tagline is “ideas worth spreading” and the platform specializes in bringing radical and innovative ideas from the world’s top thinkers and makers to people all over the world. The TED app allows users to learn new things and discover a huge range of new ideas, right from their mobile device.
The TED app allows users to browse and find new talks. Once a talk is selected, the user can stream it from their phone or project it to another device via AirPlay or ChromeCast. Users also have the option to save talks to be viewed offline, so the app can still be used even if the user doesn’t have access to the internet where they are.
The app will also build a custom playlist for the user, tailored to them based on the time they have available to tune in to a talk. The app also provides recommendations based on user interest, helping users hone in on the talks they’ll love most from the platform’s massive inventory of content. Users can sync the app with their account, so information is shared across devices.
The app is well-designed to encourage content discovery. From the homescreen users can toggle between featured content and a list of the most popular TED talks. Playlists are organized similarly to the native iOS podcasts app, so navigation will be familiar to most users. A white background allows content to come to forefront, while TED’s trademark red accent color orients the user within the navigation and highlights available actions.
TED is a clean app design in the education industry.
