Double You Minimal Logo Design

DoubleYou is a logo design concept created by the Lithuanian designer Deividas Bielskis. The minimalistic yet stunning logo design represents human duplicity, connections, and achieving goals together through an icon of two people woven together in a single line, creating a symmetrical icon.

A turquoise blue background balances the white icon and company name well. It's interesting to note that the "D" and "Y" in DoubleYou are capitalized, but the word remains as one, signifying that same connection that the icon does. Also, the kerning between characters has a very tight space, so the letters are closer to each other, giving the idea of proximity and union. 

Double You is a minimal logo design in the advertising industry.