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- Fjorde & Co


Standout features:
- On-brand overall design
- Minimalistic typography
- Easy-to-understand imagery
Fjorde & Co. is a home furniture company that specializes in making sustainable items with a Scandinavian aesthetic. They believe that you can always be fashionable with your furniture without spending a ton of money on buying the latest finds.
They want a logo that represents their values of evergreen sustainability and visual aesthetics, and Kira Chao has done an amazing job in doing so.
Their abstract logo design is something that looks like it belongs to a children’s storybook, which is not a bad thing as some might suggest. This simply highlights their commitment to helping people make themselves feel at home with their furniture choices.
The font used is easy to read and it fits perfectly into their overall visual aesthetic. It also looks stable, which is a great nod to how durable their products are.
Lastly, the image it portrays shows that it does not cost a fortune to have a cozy and chic home with the best furniture pieces available. This appeals to so many people, and we’re here for it.
- Tags:Abstract