LASALLE College of the Arts

Standout Features:

• Iconic layout
• Lively colors on a black background
• Hip and trendy concept

For LASALLE College of the Arts YIR 2015/16, branding expert Fredrik Yeo focused on the school's youthful energy, thus using bright and eye-catching colors on many visual assets.

One striking feature is how the agency presents the numbers for the school year. They use big numbers with smaller text to elaborate the meaning behind the number, all in various colors draped on a black background. These shades can also be seen on other pages as an explosion of different colors to represent the institution’s youthfulness.