Standout Features:
- Slim and subtle logotype
- Geometric heart-shaped symbol
- Soft and soothing color story
Unlike most dating apps, LILA connects people by providing real relationships and compatibility insights. The problem is, its existing brand strategy didn’t reflect that.
So, Coalition Design stepped in and refined its visual identity, as seen in this sophisticated logo design.
The designers scrapped the cutesy and cartoony character of the old logo and updated it with sophisticated and future-forward elements.
For the logomark, they took the capital L from the brand name and created a tangible, three-dimensional figure that also took the shape of a heart.
To take it up a notch, they added an interior isometric grid that’s based on 60Ëš equilateral triangles. These are symbolic illustrations that connotate Lila’s inclination to provide relationship insights based on astrology.
Beside it, the logotype is a nod to the previous one – a soft, light and subtle typeface. But this time, the singular sans serif font looks way more streamlined and professional.
