Standout Features:
- Elegant
- Thin sans-serif fonts
- Negative space
Another much-loved feature in fashion is elegance, and this logo design for the clothing brand MAUVAIS CHOIX by Imed Djabi highlights that precisely.
The logo execution is simple. It features the brand name spelled out in all uppercase letters and a period after the last one. You'll see "MONTREAL" with flipped "N" and "E" in a smaller font size right below the brand name.
The thin typeface also helps contribute to the brand's luxurious yet simple charm. Finally, the cut edges and excellent use of negative space convey the brand's goal to embrace imperfections, welcome mistakes and inspire people to be themselves.
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