Moderna Messenger Therapeutics is a biotechnology company that is re-engineering messenger RNA (mRNA) into a diverse set of vaccines and drugs. The company was founded in 2011 by Noubar Afeyan, Kenneth R. Chien, and Robert S. Langer and has a valuation over $2 billion.
The word “Moderna” is in #DF1335 red. The hashed lines underlining Moderna are transformed from a lighter shade to a finalized shade of #222222 blue. The red and blue contrast each other with wonderful balance.
The red signifies healthcare and the emergence of developing new medical therapies to save patient lives. The blue shows a calming tranquility of hope that Moderna therapies provide. The use of light blue to dark blue in the hash communicates a patient’s positive health progress.
The underlined hashing looks like a message being sent or a messenger. It symbolizes the company’s main product which utilizes messenger rNA. We also see a representation of the drug development process, from an idea (less defined) to a final working product ready to tackle debilitating diseases (final shade of blue, defined).
The hash marks are clarified and underneath, with “messenger therapeutics” representing the company’s goal -- producing messenger rNA therapies to radically transform medical treatment.
The font used is Core Sans CR. Core Sans is a simple and modern sans-serif font. It has great legibility. This translates to the clean logo design and allows it to be easily applied to a variety of mediums.
Moderna Messenger Therapeutic’s product is completely innovative and will change medical treatment forever. The use of “messenger therapeutics” at the bottom of the logo increases brand recognition into a technology that consumers are not familiar with.
The logo does a brilliant job of using color and symbol to glimpse into their product portfolio. The result of which will become more prominent as the company reveals more of their inner workings and sheds their shroud of mystery.
Moderna Messenger Therapeutics is a typography logo design in the Medical & Pharmacy industry.
