Standout Features:
- Standard, reliable blue
- A more formal yet fun corporate look
- Logo design integrating representations and identity
As a telecommunication services provider, Movistar needs to stay in tune with the industry's shifting tides. That’s why Kerlos Eskander helped them reinvent their identity, which builds upon the existing identity.
The rebranding encompasses a new logo design that adds another meaningful layer to the previously used one. The old logo combined two elements: a star and the letter “M” inside it. The new one introduces another ingredient to the mix – a communication network. So, while the primary two elements helped build recognition, adding the third one was crucial for conveying what the brand does best.
The new emblem looks like a blue star with five white lines stemming from a white core in the center of it. Each part is identical, and the line takes the shape of an “M,” representing the growth and connection of Movistar as a brand.
The primary color is blue, which represents a standard color in communication network branding due to its psychological effect – it's a color that inspires trust and makes the brand feel more reliable.
