Standout Features:
- Arrow
- More than one interpretation
- Indicating motion
OuterDrawn’s play on words in the brand’s name is reflected in the multifaceted sportswear logo design created by Samantha Glassman.
The geometric design forms a green triangle with an arrow striking from the center of its bottom side and finishing into its top corner. The triangle is intersected with three cuts, one per line, giving this emblem multiple interpretations.
The white-green combination is a minimalistic view of a mountain, with the white cutouts resembling its snowy peak. The upward line in the center may represent motion and exploration, but it can also symbolize the stability and endurance of the brand’s products.
Another point of view makes the entire emblem look like a moving arrowhead close-up, once again instilling the notion of motion and the pursuit of active life outdoors.
